#135: Mathew Ford—How to Create "FOMO" and Make Your Marketing More Powerful
The StoryBrand Podcast · StoryBrand.com
February 11, 201935m 29s
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Show Notes
What will your customer miss out on if they don't buy your product or service? That's the power of "FOMO" - or "Fear of Missing Out." And as marketers, it's critical that we create it -- without resorting to cheap fear tactics.
That's why we're excited to have Matt Ford on the podcast. He's the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don't want to miss out on. Learn how you can apply this powerful strategy to your own brand!