How ‘ugly’ Birkenstocks conquered fashion and feminism
The company was valued at over $8 billion last month.
The Story · The Times
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Show Notes
German shoemakers Birkenstock began trading on the New York Stock Exchange at a valuation of more than $8 billion last month, and the sandals are top of John Lewis’ must-have Christmas list this year. So how did this nearly 250-year-old company go from orthopaedic footwear to a cameo in the Barbie film? And how did the shoe woo the fashion industry?
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Guest: Anna Murphy, Fashion Director, The Times.
Host: Manveen Rana.
Get in touch: [email protected]
Read more:
- Why fashion editors love Birkenstocks: https://www.thetimes.co.uk/article/why-fashion-editors-love-birkenstocks-times-luxury-n9tlpg9q7
- How ‘ugly’ Birkenstocks became an $8 billion brand: https://www.thetimes.co.uk/article/how-ugly-birkenstocks-became-an-8billion-brand-czr6050j8
Clips: Birkenstock, DW News, Barbie/Warner Bros., MTV’s House of Style, New York Stock Exchange, CNBC, These Boots Are Made For Walkin’/Nancy Sinatra/Light in the Attic.
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