#103 Reimagining Multivitamins: Tend's Real Food Supplements for Pregnancy and Beyond with Co-Founders Hannah & Behzad Varamini
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Show Notes
Today’s guests are active members of the Startup CPG community and were a crowd favorite Backpack Brand at Startup CPG’s Expo West Alley Rally! Hannah and Behzad Varamini are the co-founders of Tend, the first snackable, real food prenatal. They are reinventing multivitamins, replacing synthetic, hard-to-stomach pills and gummies with superior real food supplements for every stage of life - beginning with pregnancy. I loved getting to hear more about their story and am so excited for you to hear about their journey so far.
Listen in as Hannah and Behzad shares about:
- The process of founding Tend and how Hannah’s prenatal pill experience paired with Behzad’s PhD background to create a new product
- How they went from kitchen science project to commercialization and branding
- Their experience with accelerators including SKU and the Target Forward Founders Accelerator
- How they use qualitative and quantitative consumer data
- Their Expo West experiences and tips and what it was like to be a Backpack Brand at the Alley Rally
- The experience of being married and co-founders
- What’s next for Tend
- And more!
Get your ticket to the Expo East Mic Drop party for a chance to win a spot on the podcast: https://tinyurl.com/4nafz284
This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg
This episode was sponsored by Settle. Go to https://www.settle.com/startupcpg
Episode Links:
Mic Drop Party at Expo East Giveaway:
- Enter the giveaway to win a spot on this podcast and The Dish by buying your ticket to the Mic Drop party in Philadelphia on September 21, 2023 here
- Note: Giveaway only available to CPG brands and must be present at party in-person to win. If you already bought a ticket, you’ve automatically been entered!
Graphite Financial Links
- Graphite Financial website
- Download a free financial model template, chart of accounts template, and more here
- Listen to our episode with Graphite founder, Paul Bianco, episode #96 here.
Settle Links:
Show Links:
- Join the Startup CPG Slack community (14K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi Freitag's Linkedin or website
- Questions or comments about the episode? Email Jessi at [email protected]
- Episode music by Super Fantastics