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Will Ahmed, founder and CEO of WHOOP, on Brave New World (Preview)

Will Ahmed, founder and CEO of WHOOP, on Brave New World (Preview)

The Standard · Rachelle Abbott

December 31, 202515m 7s

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Show Notes

A special preview from our sister podcast Brave New World, featuring a new episode from its latest series.


Host Evgeny Lebedev is joined by Will Ahmed, founder and CEO of WHOOP, to explore recovery, sleep, and why “you can’t manage what you don’t measure.” Will shares how overtraining as a Harvard athlete led him to build a wearable focused not on steps, but on the missing piece of performance: how ready your body actually is.


Listen to the full conversation on the Brave New World podcast here.



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