Leader Weekends: How to be a CEO (Sir John Hegarty, Advertising in a Digital Age)
Why start-ups should create a movement, not a company
The Standard · Rachelle Abbott
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Show Notes
Sir John Hegarty is an iconic figure in advertising. His career goes back to the 'Mad Men' era of the 1960s and triumphs include his creation of the "Vorsprung Durch Technik" line for Audi. He's also the co-founder of The Garage Soho, an early stage investor and brand builder.
This is taken from our How to be a CEO podcast. To hear the full episode listen here.
This episode contains strong language.
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