Leader Weekends: How to be a CEO (Marvin's Magic)
The magical legacy of the Berglas family
The Standard · Rachelle Abbott
January 28, 202310m 27s
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Show Notes
Marvin Berglas founded Marvin's Magic in the UK 35 years ago. It's now in 60 international markets. This is a bonus episode cut down from our How to be a CEO podcast, to listen to the full episode click here.
In this episode:
- The story of how they got into FAO Schwarz in New York’s Rockefeller Plaza
- Their role in innovating "retail theatre" and experiential shopping
- How QVC and TV shopping revolutionised their business model
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