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Bonus content: Sam White, founder and chair of Freedom Services Group

Bonus content: Sam White, founder and chair of Freedom Services Group

Why she fired herself and hired a psychologist as CEO

The Standard · Rachelle Abbott

October 30, 202211m 26s

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Show Notes

This is a bonus episode taken from our How to be a CEO podcast.

Sam White is the founder and chair of Freedom Services Group, an insurance firm aiming to 'fundamentally change' the industry for the better. She's dealt with sexism and criticism on top of competition while navigating a hugely male-dominated industry.


To listen to the full episode click here.


In this episode:

How Sam got started in business and why she was ‘a bit of a hustler’

Why she fired herself and hired a psychologist as CEO

Sam's interest in psychology

How the industry needs to change

Does Sam White have the magic formula?



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