Bonus content: Growing a brand with Diageo
Taken from our How to be a CEO podcast
The Standard · Rachelle Abbott
August 7, 202210m 36s
Audio is streamed directly from the publisher (sphinx.acast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This is taken from our business podcast How to be a CEO.
As an SVP at Diageo Catharina von Franck sits on the company's UK board and is in charge of growing iconic brands like Guiness, Johnnie Walker, Baileys and others.
Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.
In this episode she tells us:
- What’s it like inside Diageo’s new building
- Why London’s so important to the hospitality industry
- What Diageo did to help hospitality during and after the pandemic
- How to stay relevant but true to your brand’s history
- The mistakes to avoid when marketing your brand
To listen to the full episode click here.
Hosted on Acast. See acast.com/privacy for more information.