Bonus content: GRIND coffee CEO, David Abrahamovitch
Behind the famous pink branding
The Standard · Rachelle Abbott
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Show Notes
How do you create an icon? In this episode, we talk to David Abrahamovitch, CEO of Grind, the coffee company behind those now famous pink tins and pods that are popping up in kitchens everywhere.
Listen to the full episode here.
We talk about:
•How the company turned the pandemic into an opportunity
•Why they chose pink for a beverage more often packaged in brown tones
•Advice on how to use crowdfunding to get secure money for your business
•The future of Grind and its international expansion
David’s also appearing at the Evening Standard’s SME EXPO, where he’ll be talking about crowdfunding. The event’s being held at Olympia London on May 25th and 26th, for more info – and free tickets – head to the website.
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