Episode 222

7 Steps to Your Speaking Brand with Mike Kim

The Speaker Lab Podcast · The Speaker Lab

January 29, 201938m 0s

Audio is streamed directly from the publisher (pdst.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.

On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.

Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

What is the most unique selling proposition that any of us have?
Who should your marketing materials be speaking to?
Which platform is best for you?
Why you should position yourself towards the high end of the market.
How do you know what kind of product you are offering?
What is the best way to pitch and sell yourself?
What are the three sub-identities to every brand?
Can you sell lower-tiered products while being positioned as a high-end brand?
And so much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Topics

entrepreneurentrepreneurshipcareerauthorspeakersmallbusinessSpeakingpublic speakingpublic speakersauthorscoachingside gigbusiness

← All episodes of The Speaker Lab Podcast