Bolt dethrones Uber to lead Ride-Hailing for Accra and Ghana? | Ride Share Wars | PodBites Ep. 13
The Sound of Accra Podcast · Adrian Daniels
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Show Notes
Since their 2017 Christmas Launch, Bolt (formerly Taxify) has come a long way in a short time to become Ghana's leading Ride- Hailing / Ride sharing app service, and have supposedly knocked off Uber and friends off the top spot!
Bolt is not only available in Accra, but has also expanded to Koforidua, Cape Coast, Kumasi and Sekondi-Takoradi.
This shows that slick technology and a clever growth marketing strategy can work for any business going against a giant. Uber setup a base in Ghana quite some time ago and even had pop-up promotional stands in some of the shopping malls in Ghana. Despite this, it seems that the Ghanaian public has grown to love Bolt more, and as a result, Uber has had to push their prices down in an attempt to reclaim some of that all important market share.
Is taxi haggling in Ghana finally over?
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