Wine Country Concierge Explains: The Lodge at Sonoma with Laurie Noble & Evan Purslow

Think you know Sonoma Valley? Sonoma podcast host Tim Zahner will be the first to tell you… he’s “expert-adjacent.” 😄

On this episode of The Sonoma Spiel podcast, Tim hangs out with two pros from The Lodge at Sonoma who 'actually' know how the magic happens:

• Lori Noble — Hospitality Coordinator & Concierge (she can build your perfect Sonoma day in about 90 seconds)  
• Evan Perslow — Marketing Manager (former Vans shoe-store guy who can basically guess your shoe size on sight)

We talk concierge myths (“Do I have to pay extra?” “Is it fancy?” “Can they really get me in?”), how travelers plan trips now (spoiler: a lot of people arrive with zero reservations), and what the Lodge at Sonoma offers—from cottage-style rooms and spa vibes to on-site dining and an easy shuttle to the Plaza.

Then we jump into "We Get Questions” with quick, super-local tips on:

• Best bar seating for solo travelers  
• Easy 60–90 minute hikes (Sonoma Overlook Trail + more)  
• Mustard flower baby photos… without trespassing  
• Sparkling wine picks  
• Great patios for lunch with a small group  
• Where to find beer options if not everyone wants wine  

More info:

The Lodge at Sonoma: thelodgeatsonoma.com
Sonoma Valley events: sonomavalley.com

 🍷 Save up to 25% on Sonoma wine tastings with the Sonoma Tasting Pass! Choose three great wineries in Sonoma Valley:

👉 https://bit.ly/SonomaTastingPass

Got questions about Sonoma Valley? You can email us at [email protected], text us at 707-996-1090 or contact us through Facebook, Instagram, TikTok or just walk into one of our two visitor centers.

It's Sonoma Valley's top podcast and you find it wherever you find fine podcasts, including

Youtube: https://www.youtube.com/playlist?list=PLiSa7rAVobsI8O_3xp7hIDPKRO9nBuvNF

Apple: https://podcasts.apple.com/us/podcast/the-sonoma-spiel/id1634467429

Spotify: https://open.spotify.com/show/4UuskGhmJ3EkWQk8DObR9b