
Season 2 · Episode 3
Megaphone: Host-read or Announcer-read? Let the Data Decide.
June 13, 201936m 47s
Audio is streamed directly from the publisher (podcasts.cascadiaaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Scott Simonelli was joined by Megaphone’s Ken Lagana to unpack best practices around host-read versus announcer read podcast advertising. The commonly-accepted narrative is well-known at this point: host-reads, by nature, should be more effective. But what does the data say? Listen below, or read the article here.
The post Megaphone: Host-read or Announcer-read? Let the Data Decide. appeared first on The Sonic Truth.