Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media
January 24, 202313m 48s
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Show Notes
On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it relates to creative testing, campaign performance, and more.
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