The Soloist Life

Conventional advice from pundits says never serve "whales" in your consulting business. But what if they're wrong? (Hint: they are.) A whale model CAN work in the right circumstances, provided it’s a fit with how you like to work and you design and price them correctly. Here’s my advice on whether (and how) to add whale clients to your service mix:What exactly makes a client a whale?A few examples of highly successful whale business models—how they’re structured and how much revenue they deliver.Why conventional "wisdom" about whales doesn’t apply when you structure and price them correctly.The three challenges you’ll need to address to make sure whales will work for your particular business.Where to start if you decide adding whale clients makes sense.RESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.BOOK A CALL WITH ROCHELLETRANSCRIPTRochelle Moulton00:00 - 00:47You just want to make sure that your whale clients fit neatly into at least one of your sweet spots, like the type of work, the industry, your client profile, et cetera. Otherwise, each one will feel like a supremely heavy lift, and that's the last thing that you want. Hello, hello. Welcome to the SOA's Life Podcast, where we're all about turning your expertise into wealth, impact, and power. I'm Rachelle Moulton, and today I want to talk to you about whether it makes sense to include whale clients as part of your service mix right now. I sent out an email to my list about this last week, and I got quite a few responses as well as a few questions.Rochelle Moulton00:47 - 01:27So we're going to do a deeper dive on this today. Let's start with what I mean by whale client. They don't have to be a giant company or a huge organization. The whale refers to how much of your revenue they represent. So I'd call any client that is 15 to 20% or more of your annual revenue a whale. Now, there is this assumption in certain circles that a whale client model is bad. That the best goal is to build revenue streams where you can sell smaller things to more people. That that is less risky over time.Rochelle Moulton01:28 - 02:12While there's nothing wrong with creating a diversified business, it isn't for everyone. Many consultants and advisors who are delivering major value to their institutional clients have built significant revenue and wealth using a whale model. So I'll give you a few examples. Number one, a specialty marketing consultant to big corporates who has a consulting book speaking model, earns $500,000 plus per year. They usually do a handful of $100,000 to $150,000 consulting projects and speak maybe half a dozen times a year, plus they earn royalties from their books. Now their downside is the travel required for speaking.Rochelle Moulton02:12 - 02:57So this would be hard to master in say 20 or probably even 30 hours a week. Two, a retainer expertise model where the consultant sells $100,000 plus annual retainers to three to five companies. They typically are retained for a few years, you know, with annual renewals with the need and...

Have you noticed that expertise podcasts—even from “celebrities”—tend to have an arc? They grow, they evolve, they might even shrink or pause for awhile and at some point they end.When Sales for Nerds host Reuben Swartz put his highly rated 100-episode podcast on hiatus with an intriguing announcement, I invited him to the show to talk about:Why he hit the pause button on Sales for Nerds.Where his podcast aligns with his core Soloist business—and where it diverges.How he thinks about the value of his time and the role his podcast plays in personal learning and driving business.The organic arc (rise, plateau, fall) his podcast experienced as his business and his goals have changed.How finishing 100 episodes made him review his experiences and think about what’s next.LINKSReuben Swartz Mimiran | Sales for Nerds | LinkedIn | YouTube (Mimiran) | YouTube (Sales for Nerds)  Rochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOReuben Swartz is the founder of Mimiran, the fun, “anti-CRM” for independent consultants, born of his experience as a sales and marketing consultant for the Fortune 500, struggling with his own business development efforts. He's also the host and chief nerd on the Sales for Nerds podcast.RESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.BOOK A CALL WITH ROCHELLETRANSCRIPT Reuben Swartz00:00 - 00:28So i dropped an email to jason cohen at wp engine hey jason i got this new concept for podcast i bring a bottle of wine to your office and interview you talk about wine i really like your blog he writes this brilliant blog and i've heard you speak at blah blah blah blah blah and I really like what you have to say blah blah blah blah blah blah And I'm also a customer blah blah blah blah blah blah Right? Like this really nice, suck up email. He just writes me back 5 minutes later--you had me at wine, here's a link to my calendar.Rochelle Moulton00:33 - 01:08Hello, hello. Welcome to the Soloist Live podcast, where we're all about turning your expertise into wealth, impact, and power. I'm Rochelle Moulton, and today I'm so excited to welcome Ruben Swartz to the show. Ruben is the founder of Mimarin, the fun

When you’re building a Soloist expertise business, it’s pretty common to plateau around $200K or so in revenue.Typically at that point, you’ve found your groove and can reliably hit that number—but if you want to scale beyond that, conventional wisdom screams that it’s time to hire employees.Uh, no.You’ve got plenty of faster, easier and safer choices when you want to scale:Why hiring employees can be a viable model (I built and sold a boutique firm to the big boys for seven figures), but is front-loaded with challenges and risks.The role niching can play in busting through a revenue plateau—by weaving yourself into an existing cohort of clients and buyers.How to think about productizing your services and its impact on your revenue, your pipeline and your lifestyle.Moving from implementation or execution services to high price point advisory options.The three criteria you need to meet to make raising your prices a slam dunk.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramRESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.BOOK A CALL WITH ROCHELLETRANSCRIPTRochelle Moulton00:00 - 00:52You might have a business where you come in, you do a project, and you exit never to be seen again. But many of you do work that produces deep tentacles into client organizations, so you want any productized services you offer to support that. Hello, hello. Welcome to the Soloist Life Podcast, where we're all about turning your expertise into wealth, impact, and power. I'm Rochelle Moulton, and frankly, I'm still deciding how it feels to add power at the end of this intro, probably because I've never really been about power per se, but about my personal definition of wealth, enough money, free time, independence, flexibility and impact to enjoy my life and my work.Rochelle Moulton00:52 - 01:37But as I said in my last solo episode, as soloists, we definitely have economic and leadership power, and it's time we use them. So I'm keeping that thought, power, and channeling it in this space for now. Speaking of power, today I want to talk to you about how to scale after you hit $200,000 or so in revenue. And the reason I want to hit on this today is I just tripped over a podcast episode about this topic, and I couldn't disagree more with the host's conclusions. See if you can't guess why. The main piece of advice was, wait for it, it's time to hire someone who does what you do, a mini-me.Rochelle Moulton01:38 - 02:24Now, look, if your goal is to grow a business with employees, this is actually not bad advice. Somewhere around $200,000 is often when solos selling expertise bump up...

Maybe you’ve toyed with building a paid community as part of your business model. Or you gave it a shot and later shelved it because you just couldn’t make it work. Start-up Parent Founder Sarah K. Peck goes deep on how she built three paid communities:How she chose the initial idea that morphed into her company and multiple highly engaged (paid) communities.Why what looks like overnight success (260 applications for 25 spots) was actually years of experiments, trials and listening to a consistent audience.How she looks at experimenting today—and why a one-year commitment keeps her focused on the best outcomes for her members and herself.The role that lighthearted fun—joy even—can play in the success of your community and your own happiness.The intersection of motherhood and business and finding your sweet spot between the two.LINKSSarah K. Peck LinkedIn | ThreadsRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOSarah K. Peck is the founder and CEO of Startup Parent and the host of The Startup Parent Podcast, an award-winning podcast featuring women in entrepreneurship, business, and parenting. She writes about work, culture, and parenting, and her work has been featured in Forbes, Inc, Fast Company, The New York Times, Harvard Business Review, and more.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT Sarah K. Peck00:00 - 00:25I started interviewing folks who have big careers and are working at startups who have gone through pregnancy. That's why it was Startup Pregnant. I wanted to learn from folks. And about three years into the project, I realized that I didn't want to talk to only moms and only women. It was like, the shifts that happen when you're pregnant are just the beginning. It's just the tip of the iceberg. Like you're a parent for the rest of your life.Rochelle Moulton00:31 - 01:11Hello, hello. Welcome to the Soloist Life Podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I am so excited to welcome Sarah K. Peck to the show. So Sarah is the founder and CEO of Startup Parent and the host of the Startup Parent podcast, an award-winning...

Are you feeling whipsawed or demoralized by the U.S. headlines lately? You’re not the only one 😉. And yet after you take a moment to confirm your values, you'll realize that now is exactly the time to flex your power:Why building our businesses is precisely what we need to grow our wealth, impact and power. Yes, power.How to think about your economic and leadership power in this current environment.Why we need to do more than just resist cruelty, hatred and all the “isms”.When it’s time to step into your role as a leader—beyond your business.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramBOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPTRochelle Moulton00:00 - 00:46Many of you listening do have privilege. We have businesses, we have economic and leadership power, and we need to use them. This, my friend, is time to step up, not to conduct business as usual. Hello, hello. Welcome to The Soloist Life Podcast, where we're all about turning your expertise into wealth, impact, and power. I'm Rochelle Moulton, and I'm ready to lean into the power word. How about you? So this is the first episode I've recorded in 2025. I waited until now, I'm recording this in mid-February, because honestly, I just couldn't decide what to talk to you about.Rochelle Moulton00:47 - 01:50Hearing, seeing, and feeling the cruelty and the hatred toward women, the LGBTQ community, the BIPOC community, left me numb. And then I got angry, really angry. What could I do? How can I use my unique talents to help build the world I want to live in? Well, I figured it out, and I got the fire back in my belly by asking myself a very simple question. How can we get more money and power into the hands of women and those disadvantaged by the system we live in? How? We build businesses, businesses that use our genius and produce copious flows of money, businesses that we control so we can work the way we want, when we want, where we want, so that we have multiple streams of wealth to invest in our families, our communities, and the causes we care about.Rochelle Moulton01:51 - 02:41to not only resist cruelty, hatred, and all the isms, but to actively find our people, to float new ideas and collaborate with the like-minded for change. At this moment, many of you are feeling stunned, disenfranchised, fearful, and confused. So what's next? Do you speak out and risk being ridiculed, targeted, or worse? Or do you put your head down, staying silent and complicit? Now, not everyone has the privilege to speak out. And if that's you, resist subversively so you're safe. But many of...

As we close out 2024 (and Season 3 of The Soloist Life), it feels like the right time to revisit how we can best bring our light to the people we most want to serve:Why now is the time to lean into your personal genius.What I’m committing to for 2025 😉.What exactly is a re*shift (and why might you be ready for one)?The eight areas of life and work that you can custom blend to create your uniquely rich life.Wishing you a happy holiday season and a joyous, healthy and prosperous 2025!LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramRESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPTRochelle Moulton00:00 - 00:45I've helped create millions of dollars in value for clients as a soloist, never mind the tens of millions I built as a partner in big firms where I led a variety of businesses. But in this new world, excellent isn't good enough. We each need to burrow into our personal genius, serving the people who matter most to you in ways only you can do. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I'm recording this special episode, the last to close out season 3, a little over a month after the US election results.Rochelle Moulton00:46 - 01:32I'm not gonna lie, It pains me to know that slightly over half of my country's voters have glommed on to a dark, dark vision for the future. It's not even remotely aligned with what I stand for, and yet this is where we are right now. But we soloists still have choices. We have agency. We do not have to accept these attitudes or work within their confines. Instead, we can choose differently. We can choose to operate in a positive, hopeful way, bringing our light to the people we most want to serve. I've been thinking about this quite a bit, even before the election, as I saw some extreme behaviors, and I feel it even more strongly now.Rochelle Moulton01:33 - 02:10It all comes down to your personal genius. How can you best use your highest talents and skills to help the people you most wanna serve? For example, my work has been focused on helping soloist consultants break through their revenue plateaus. And that's because I'm really, really good at building expertise businesses. In fact, without false modesty, I'm excellent at that. And pieces of that work are in my genius zone. I've helped create millions of dollars in value for clients as a soloist, nevermind the tens of millions I built as a partner in big firms where I led a variety of businesses.Rochelle Moulton02:11 - 03:00But in this new world, excellent isn't good enough. We each need to burrow into our personal genius, serving the people who matter most to you in...

When you’ve run your Soloist business long enough, you’ll see cycles: changes in the market, changes in you/your interests and situation and your bank account. Business coach Ed Gandia shares how his business, his financials and his mindset have changed over 18 years as a Soloist:Growing his first freelance business entirely by word of mouth—and the markers he used to decide when to invest more or pivot.The role of fear in his decisions and business growth (and why it’s different today).Building a community when that skillset isn’t part of your DNA—and the advantages of longevity.How using even small wins as fuel can re-wire your financial mindset (and your finances).Traveling the full circle of financial mindset growth—from scarcity to success to recklessness to abundance.LINKSEd Gandia Website | LinkedIn | TwitterRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOEd Gandia is a business-building coach who helps established freelance writers and solo marketers earn more in less time doing work they love for better clients.His High-Income Business Writing podcast has more than 1.3 million downloads. And his insights and advice have been featured in SUCCESS Magazine, Forbes, Inc. magazine, Fortune, Fast Company, The Christian Science Monitor and The Atlanta Journal Constitution.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.TRANSCRIPT00:00 - 00:22Ed Gandia: I had a rule that all my side hustle income during those 2, 2 and a half years, after taxes, I would take 10% to reward myself and do something fun with or buy something cool. And then the rest straight to savings. I have 3 indicators that would show me I was ready to make the transition. And 1 of them was have a year's worth of living expenses.00:27 - 01:10Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Molten. And today I'm so excited to welcome Ed Gandia to the show. Ed is a business building coach who helps establish freelance writers and solo marketers earn more in less time doing work they love for better clients. His high income business writing podcast has more than 1.3 million downloads and his insights and advice have been featured in Success Magazine, Forbes, Inc, Fortune, Fast Company, the Christian Science Monitor, and the Atlanta Journal-Constitution. Ed, welcome.01:10 - 01:16Ed Gandia: Well, thank you, Rochelle, and I'm really delighted to be here and talking with you.01:16 - 01:33Rochelle Moulton: Well, I still can't believe that we haven't met before...

Categories: Growing Revnue + Wealth, NichingLink: https://rochellemoulton.com/soloist_podcast/pulling-out-of-a-revenue-nosedive-with-chris-ferdinandi/?utm_source=subscriber What do you do when your consistently growing revenue suddenly takes a nosedive—and your peers are feeling it too? Soloist Chris Ferdinandi walks us through the experience and the experiments he conducted to start lifting himself out of it.Why he built his business as a side hustle and didn’t go solo until he matched his corporate salary.The financial and emotional hit of a 50% revenue drop—and how to experiment without morphing to panic.What to do when you’re “too feral” to go back into Corporate: the experiments that failed and those that gave hope.How selling to a 640-person email list outsold the results from a 14,000 list—by over 3X (hint: the new sale was in his genius zone).Two moves to make when your revenue is tanking—and one surprising upside.LINKSChris Ferdinandi ADHD Tips | MastadonRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOChris helps people build a simpler, faster, more resilient web.Early in his career, he felt like he couldn’t get anything done. Since then, he’s discovered a bunch of systems and strategies that let him turn his ADHD into a superpower. His ADHD tips newsletter is read by hundreds of developers each weekday.He creates courses and workshops, publishes several daily newsletters, speaks at events, and has advised and written code for organizations like NASA, Apple, Harvard Business School, Chobani, and Adidas.Chris loves pirates, puppies, and Pixar movies, and lives near horse farms in rural Massachusetts.BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:20Chris Ferdinandi: I also feel very positive about my ADHD. Much in the same way on your episode, the phrase like ruthless self-acceptance or there...

When you started your business, you probably imagined steady revenue growth under your original business model—only to discover that the only way to grow the way you want is by experimenting! Business Coach Jessica Lackey (a McKinsey and Nike alum) shares her year-by-year experience in crafting her ideal business model:How she contracted for “bridge jobs” in Year 1 to ensure cash flow—and why she’d do it again.Year 2: building a “whale” delivery model with enough whales so you’re not overly dependent on any one.Why she pivoted from a 1-1 delivery model to group and membership options (and it wasn’t because she had a large email list).The pros and cons of running multiple revenue models as you pivot vs. making a faster shift.How building interchangeable assets allows you to leverage your authority faster.LINKSJessica Lackey Website | LinkedIn | Twitter | InstagramRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOJessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses.With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.Now, she combines her deep experience in consulting, Fortune 500 operations leadership and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:19Jessica Lackey: I had a social media team, but I actually dropped Instagram in 2023 and I stopped doing as much LinkedIn. And I really focused on those marketing platforms that took more time, but had a bigger result. So again, I write once a week, I guess teach once a month. And people are like, you do that for free? I'm like, well, yeah.00:24 - 01:05Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, where we're all...

If this last year was NOT smooth sailing for your Soloist business finances, now is an ideal time to pave the way to better. There’s still time to avoid unpleasant surprises (think giant tax bills) and start streamlining your financial life before year-end:The five strategic pieces of information you want in your hands before year-end.How to think about your financial team (and why it’s worth investing in the right experts).How a financial surprise made me completely shift how I managed my business cash flow.Why you want to build a cash reserve for your business and a resource to get you started.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramConsultants + Money podcast episode on cash reserves (Erica Goode)BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:43Rochelle Moulton: Think of it like a non-emergency emergency fund for your business. It's a way to smooth out the inevitable cash flow variations in our kinds of businesses. And once you fully fund a cash reserve, I can guarantee you will like the comfort and freedom that it provides. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I want to talk to you about getting your finances straight. It's late October as I'm recording this and it's the perfect time to get both strategic and tactical00:43 - 01:18Rochelle Moultob: as you pave the way for the year you want for your business and for your life. So let's start with the strategic. Okay, at this point in the year, you wanna have several things in the bag. 1, you want a reasonable idea of your current and projected financial position. That means how much revenue have you already closed and what's likely to hit before year end. Same thing with your expenses so you can get a feel for your bottom line year. It also means how much more can you tuck away in your taxed advantage solo 401k. Now01:18 - 01:59Rochelle Moultob: remember, you can make additional employer contributions above and beyond your salary deferrals. Don't have a solo 401k yet? Talk to your financial advisor or your CPA about the best options for you. Contributing consistently to your 401k is a baller move, especially for soloists since we don't have anyone funding our future life but ourselves. 2, take this understanding and

When you’re in the midst of an overwhelming business challenge—your revenue plummets, your audience dries up, you can’t seem to make a sale—what do you do? Award-winning author and podcaster Jenny Blake takes us through the messy middle, sharing her story of challenge, resilience and percolating without yet knowing the answer:Why her first reaction to a pandemic-induced 80% revenue drop was “I wrote a book called Pivot—I’ve got this.”How that reaction turned to “I couldn’t fake it anymore—I couldn’t pretend anymore. I didn’t have any hope left…” when she lost a six-figure client.Channeling her angst and uncertainty into a popular (paid) substack as she semi-publicly worked through what to do next.The health scare that made her dramatically change how she was working.The glimmers of her next chapter—how they appeared and how she thoughtfully nurtures them.LINKSJenny Blake Substack | Free Time | LinkedIn | Twitter | Instagram  Rochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOJenny is an author and podcaster who runs a Delightfully Tiny media company. She is the author of three award-winning books, including Free Time (Ideapress, 2022) and Pivot (Penguin/Random House, 2016). She hosts two podcasts with over two million downloads combined: the Webby-nominated Free Time for Heart-Based Business owners, and Pivot with Jenny Blake for navigating change.On her Substack Rolling in Doh, she shares personal essays about the messier parts of running a small business.She lives in New York City with her husband and her angel-in-fur-coat German shepherd Ryder.BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:30Jenny Blake: I have no judgment about anybody working at a job, but I get sick with that kind of work schedule or the meetings and calls. It drains me of all life, all the creative juice I have. It's just not the format. I've known that about...

Being a podcast guest pays some excellent dividends: introducing you to new audiences, practice delivering your point of view and honing your message for starters. But how do you get yourself booked?The qualities that will make you a solid, bookable podcast guest.The 5-step system to get consistent results to your podcast guesting requests.The one thing you must have before pitching yourself to a single podcast.Why smaller, niche podcasts may be ideal, especially when first starting to guest.How to craft your pitch—and the 3 paragraph format to improve your chances of a YES.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramBOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:42Rochelle Moulton: The best pitches are short, impactful, and do not make the host do any work to say yes, because the second you require them to do work, your chances of a yes drop dramatically. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Molten and today I want to talk about getting yourself booked on podcasts. Now, maybe it's because I've seen some of the most god-awful pitches in the 7 plus years I've been hosting podcasts. I so don't want you to write pitches like those. But it's00:42 - 01:23Rochelle Moulton: really because I believe in the merits of guesting on podcasts, even when, maybe especially when, you're not hosting a show of your own. Being a solid podcast guest pays all sorts of dividends in terms of introducing you to new audiences, filled with potential clients and buyers. You also get to practice delivering your point of view and honing your message, becoming a better communicator of your message in the process. Now, what do I mean by being a solid podcast guest? Well, you like to be interviewed and have a conversation. You have some compelling stories to share and01:23 - 02:04Rochelle Moulton: you have something valuable to teach. If all you're trying to do is sell your services or products and you genuinely don't like to be interviewed or share stories or teach something valuable, podcast guesting is not a good strategy for you. But if you wanna do more guesting, it helps to create a very simple system, 1 that you can partially outsource if you like to get consistent results. And think of it as 5 steps. So number 1, decide why you want to be on podcasts. Number 2, Research

You’ve heard the hype about AI, but how can you tactically and strategically use it to manage and grow your Soloist business? Global AI consultant Heidi Araya—who says “experts should be experts, not task-jugglers”—gets highly specific on how we can best use AI right now:Why your most productive use of AI starts with where friction currently lies in your business.Saving time: buying or building AI assistants for the time-intensive tasks typical with knowledge work.Creating a “librarian” to answer questions from your existing content—internally, externally (with or without monetizing).Protecting your proprietary content from being used to train large learning models (LLMs).Strategic use cases that may surprise you (and replace the thousands of dollars you might otherwise spend to uncover this data).LINKSHeidi Araya Website | LinkedInRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOHeidi Araya is a global consultant, keynote speaker, and patented inventor who has dedicated her decades-long career to driving multimillion-dollar business improvements using a people-first approach.Fueled by a desire to continuously learn and push boundaries, Heidi pivoted from leading large scale change initiatives inside organizations and has embarked on her third career, first upskilling in AI and then starting her own AI Agency. Leveraging her deep expertise in business operations, coaching, and change management, she now empowers solopreneurs, startups, and small businesses to unlock their full potential in the AI era.Heidi's passion lies in bridging the gap between cutting-edge AI technology and practical applications for small businesses. She doesn't just talk AI, she implements it. Her people-centric approach focuses on AI enablement, AI automation, and productivity coaching, allowing smaller businesses to compete with larger corporations.When she's not empowering businesses with AI, she enjoys raising butterflies, tackling home improvement projects, and staying active.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:18Heidi Araya: I had 1 creative agency who their clients were asking for competitor insights. So it could go out and actually look for the competitors on the internet and...

This episode is inspired by a listener question that I’ve been hearing a lot lately: how can you pull yourself out of a slump? And does a prolonged slump mean you’re not cut out to be a Soloist?The gift (and the hidden cost) of a great first year as a Soloist.Why hitting the wall—where your revenue tanks or plateaus—happens, especially with new-ish Soloists.When it’s time to invest in positioning yourself appropriately and developing a sales system to consistently fill your pipeline.One simple action to ensure you’re ready to turn around a difficult revenue situation.Why it’s never too late to niche down—and how to do it without wasting months getting it right.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramBOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:45Rochelle Moulton: If you haven't honed your messaging to focus on your ideal clients and buyers, and you haven't built a recurring system to find, nurture, and close those people, eventually you'll hit that wall. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today I want to share a listener question about pulling yourself out of a slump because I've been hearing variations on this lately and it's worth addressing. So this particular question goes like this. I'm feeling stuck in my business and I just don't know what00:45 - 01:21Rochelle Moulton: to do next. In the past, I hit over $100, 000 in revenue easily. And 2 years ago, I broke $200, 000 for the first time and I was thrilled. The last year though, has been pretty miserable. I just barely hit $100, 000 in 2023 and I won't in 2024 unless something changes dramatically. Is this a sign I need to go get a job or is this fixable? Okay, so let's call this person Chris because they didn't want to identify themselves in the show. Chris and I tossed a few emails back and forth, and this is what01:21 - 01:57Rochelle Moulton: else I learned that I think is important to talk about what to do next. 1, Chris is a B2B consultant with a respectable level of expertise, about 8 years in their specialty. 2, if we were to look at Chris's website and social media, we'd see they focus more on talking about their expertise versus identifying their ideal client and the specific problems they solve. 3, Chris has been in business for almost 4 years and they need about $100, 000 in...

Does your brain seem to work differently than those around you—maybe you even went solo so you could operate at your best? Coach (and former psychotherapist) Diann Wingert shares her experience advising the neurodiverse:Neurodiversity—what it is, why it’s a spectrum and how experts look at it today (hint: don’t think of it as a disorder).Why so many neurodiverse people become entrepreneurs—and serial entrepreneurs.The signs you might be on the ADHD spectrum (and what to do with that if you are).How understanding the unique challenges and opportunities of how your brain works plays into the design and success of your Soloist business.Why radical self-acceptance—whether you’re neurodiverse or not—is the way to go.LINKSDiann Wingert Shiny Objects | LinkedIn | InstagramRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOAfter a twenty-year career as a psychotherapist and mental health administrator, Diann pivoted into business strategy and coaching for neurodivergent entrepreneurs. Her passion is helping those who think differently build a profitable, sought-after business based on their unique brilliance.Diann has extensive experience working with neurodivergent individuals, especially those who are gifted, ADHD, or both. On the personal side, Diann loves dark fiction, strong coffee, and laughing out loud. She is also a Peloton enthusiast, practicing Buddhist, and host of the newly re-branded ADHD-ish podcast.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:25Diann Wingert: Understanding, oh, there is a name for my difference. I am actually neurodivergent. I've always known I was different. And trust me, if you're listening to my voice and you are neurodivergent, You've always known it. We know we're different, but if we don't know why, what most people do is go to shame.00:30 - 00:45Rochelle Moulton: MUSIC Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm so happy to welcome my new pal, the incomparable Diann  Wingert.00:45 -...

If you’ve ever hesitated to put your voice “out there” because you’re not the “right” size, shape, age, race, gender, orientation, know that you’re not alone. But it’s time to step up and be heard:Why it’s harder to sashay on stage with your megaphone when you’re different from the norm in your community (and yet you’ll be more memorable when you do).How creating a routine—a schedule—can keep the fear harnessed.Enlisting a partner(s)-in-crime to push you forward or back you up.Scoping out the “competition” to remind yourself of how you’re different—and why you need to publish.Using archetypes to rise above traditional thinking and claim a unique niche in your marketplace.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramBOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:39Rochelle Moulton: Walking into a gym full of more or less fit people when you're struggling with your weight and fitness requires a certain kind of courage. The wrong coach, and I've witnessed a few of them, could easily make you turn around and never come back. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today, I want to tell you a quick story and then talk about why your voice needs to be out there and we can talk a little bit about the how. So I00:39 - 01:14Rochelle Moulton: go to a gym where you have the option of buying sessions with 1 of their staff personal trainers. Now I've been a member there for about 5 years, so I've seen trainers come and go. And with few exceptions, they're usually in their 20s or early 30s, incredibly fit with the patience to work with whoever walks through the door. Sometimes, when I have nothing better to do, I eavesdrop on their conversations with clients to hear how they encourage or explain or just shoot the breeze. And it's kind of fun, you know, professionally really to see their techniques01:15 - 01:52Rochelle Moulton: and personality and action with all different kinds of people. But every once in a while, an outlier shows up. And I've been watching this 1 guy who's been around maybe a year. He doesn't look like any of the usual characters. He appears maybe 30 to 40 pounds overweight, and he wears their uniform in a baggy style, not like any of the other gym gods. And he seems like a nice enough guy, and he has 1 of the most infectious laughs I've ever heard. But I...

Have you ever considered moving yourself and your business to a new country? Content marketer Casey Kelly-Barton did just that and shares her challenges and opportunities as an ex-pat:Her journey to niching into the intersection of three related niches— including how niching bumped up her revenue and reduced her hours worked.Meeting the challenges to building a business while single-parenting after a divorce (and the most freeing thing she let go of).Why she decided to move countries with her business—and how long she let the idea simmer first.How she identified and evaluated target locations including the resources she tapped to explore the expat experience in advance.The dividends from intensely focusing on that critical first year of transition.LINKSCasey Kelly-Barton Website | LinkedInRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOCasey Kelly-Barton provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention.When she started her business, she was a newly single parent looking for ways to make the most of her writing and strategy skills.Now, her business is well established with a roster of clients she enjoys working with, her kids are grown and she works from Portugal, where she moved in late 2023.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather, connect and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:28Casey Kelly-Barton: So I started researching and I was very methodical. I made a list of countries that met my criteria for like weather, time zones, languages, blah, blah, blah. And so I was looking at Latin America and Central America pretty carefully because I speak Spanish. My parents are still in Texas. It would be time zone friendly for my American clients. And then both my kids ended up in the EU.00:32 - 01:11Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm joined by Soloist and new expat, Casey Kelly Barton. She provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention. When she started her business, she was a newly single parent looking for ways to make the most of her...

Demand is feeling lighter—you’re getting fewer inquiries or buyers seem to be more price-sensitive and you’re starting to worry about the economy. What do you do next?Why it doesn’t matter what the economy is doing when you play your own game.How “Mariah” added a new revenue stream when her primary one started losing steam (and a low-risk way to experiment with pricing).A tiny niching down test that can pay big dividends.Why experimenting with tactics can sometimes uncover a profitable new direction.When to consider offering group options including paid communities.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramBOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT

Thinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time? Renowned author, speaker and creative firm advisor David C. Baker lifts the curtain on his wildly successful MYOB conference and live events:The role of in-person live events in David’s expertise business model (plus a peek at the numbers for his four revenue streams).How his pandemic pivot from in-person gatherings became a new lead generation source—and removed travel from his client engagements.Why his conferences and events include multiple opportunities for attendees to engage with each other; he shares a few ideas you can borrow.His philosophy on outside speakers: how he chooses, pays and manages them.The one thing you must do if you want to make sure your conference doesn’t lose money.LINKSDavid C. Baker MYOB Conference | LinkedIn | TwitterRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIODavid C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 6 books, advised 1,000+ firms, and keynoted conferences in 30+ countries.His work has been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, CBS News, Newsweek, AdWeek, and Inc. Magazine. He lives in Nashville, TN.His two most recent books can be found here and here. His work has also been featured in the NY Times, where he was recently referred to as “the expert’s expert”. He co-hosts the most listened to podcast in the creative services field (2Bobs).BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:17David C. Baker: You know, here's the easiest way to lose money with an event. When I learned this, my whole world changed about events. Do not sign up for room blocks because you're having to guarantee them. And then you have this pressure to sell and then you cheapen your brand by starting to beg people to come to these things and so on.00:24 -...

How can you work less and make more than you are right now? There is a glide path if you’re willing to experiment insists Jonathan Stark, author of Hourly Billing Is Nuts. Yes, the dynamic Business of Authority duo is baaaaaaaaack for an episode:Two experiments to try if you’re currently billing by the hour and want to explore alternatives.How to start thinking about value vs. time, especially when you hit the maximum number of hours you are able—or want—to work.What options to consider to ratchet up your revenue past the low 6 figures—and how to think about the audience or transformations you’ll need to deliver to get there.Why being a “ruthless” minimalist can keep your business easy to run and avoid time sucks.Exploring—and testing—ways to use AI right now in your expertise business.LINKSJonathan Stark Website | LinkedInRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOJonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsletter on pricing for independent professionals.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:29Jonathan Stark: As you're growing your audience and you've got just more people aware of what you're doing, you can deliver smaller bits of value at a lower price, but a way lower cost. If you've got enough of an audience, then that completely support you. The classic example is like if you have a bestselling book. So if somebody goes to Amazon, they buy the book, they read the book, you're not involved. The author doesn't even know about you. And if you sell enough of them, if the audience is big enough, you can live like a king off of that.00:29 - 00:37Jonathan Stark: It's a great example of the kind of thing where you're delivering a little bit of value for 20 bucks to 10 million people and it's like, oh, that's pretty cool00:42 - 00:55Rochelle Moulton: Hello hello Welcome to this soloist...

Is it possible to build a profitable expertise business that is 100% values-aligned and mission driven? Lucy Flores—who has built a design studio dedicated to co-creating a more just, joyful and sustainable U.S. food system—says yes, with the results to prove it:Why she niched her business into food equity right from the beginning—and how it played out.How she thinks about and builds alliances, coalitions and partnerships (hint: she doesn’t have competitors).Her approach—as an introvert—to investing in relationships and meeting new people in her field.Why niching alone wasn’t enough—and what changed when she started marketing regularly.Adopting a mindset of cautious optimism and deciding when it’s “safe to fail”.LINKSLucy Flores Website | LinkedInRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOLucy is the founder of Studio Magic Hour, a collaborative design studio working to advance equity in the food system, and a former Equitable Design Fellow at Hopelab.She's partnered with organizations including the California Academy of Sciences, the Fair Food Network, Hopelab, The Nature Conservancy, Plant Futures, Share Our Strength, and the Southern Poverty Law Center to lead design and design research projects, facilitate workshops, and coach in-house design and innovation teams.Previously, she helped launch FoodCorps, a national nonprofit dedicated to cultivating joy, health, and justice for kids through nutritious food, in partnership with schools and community. She is a member of the Design Justice Network, the Democracy & Belonging Forum at the Othering and Belonging Institute, Equity Army, and AIGA.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:25Lucy Flores: Being open to learning, right? Lessons learned is a part of what we do. And I think if you go in with this perfectionist mindset, expecting that it either needs to work out or it was a total miss, like that's certainly not gonna serve the folks you're working with and it's not gonna serve you...

Everyone has difficulties in life—and sometimes our unique genius arises from how we deal with them. Take Psychotherapist Jeff Eamer who turned a challenging mental health diagnosis into a life of purpose:How he moved from being an award-winning ad agency wonderkind to nabbing a 3-picture Hollywood deal.Why crashing—hard—led him to get help with his mental health.When saying yes to a $100K investment and six years of study and practice was exactly the right move.The importance of building and maintaining routines and boundaries.The signals that might mean it’s time to ask for help with your mental health.LINKSJeff Eamer Website | LinkedIn | Desert SunRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOJeff is an international award-winning advertising art director, copywriter and commercial film director. He had a brief stint in Hollywood as a screenwriter and producer on the film Coyote Ugly.He has dedicated much of the last 25 years supporting the mental health community as a Suicide Prevention Counselor, Psychotherapist, and member of the Los Angeles Crisis Response Team.He currently lives on his desert ranch with his two dogs: Koda, a 14-year-old black Lab and Ruby, a 10-month old Border Collie. Along with 11 chickens: Scarlett, Mrs. T., Cathy, GPT6, Beatrice, Gypsy Rose, Betty White, Griswald, Honey and Seva.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:33Jeff Eamer: I've been influenced profoundly by the symptoms of mental illness, and it created a phenomenon that created certain challenges that I could then relate to with my clients. So if I have a superpower in all of this, it's a greater sense of relatedness. And so when clients come spend time with me, I'm much more perhaps congruent or authentic and transparent than probably most therapists are. And so...

What if the standard productivity advice gets it wrong? What if your performance, health and happiness are grounded in how well you manage your energy, not your time?Jim Loehr and Tony Schwartz’s The Power of Full Engagement makes an excellent case for the role of energy in performance:The four types of energy—physical, emotional, mental and spiritual—and how they interrelate.How harnessing all energy sources allows us to optimize our productivity, happiness and engagement in the world around us.Why life—and work—isn’t a marathon, but a series of sprints (and why you want to manage your energy like a sprinter).How to get back on track when your energy sags.The role of your purpose and the amount of energy you invest in yourself vs. others.LINKSRochelle Moulton Email List | LinkedIn | Twitter | InstagramBOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:47Rochelle Moulton: We have to learn to adapt our system, our bodies, our emotions, our minds, and our spirits to be able to flex up to perform and then down to rest and rejuvenate. Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I want to talk to you about managing energy instead of time. Now I started down this path when podcast guest, Joe Jacoby recommended the book, The Power of Full Engagement, Managing Energy, Not Time, is the key to High Performance and Personal Renewal by00:47 - 01:27Rochelle Moulton: Jim Lehrer and Tony Schwartz. I mean, when an Olympic gold medalist recommends a book on performance, you pay attention. So this came up because a few weeks back, I dedicated an episode to productivity for soloists. And I did that because a lot of us have internalized productivity as going 90 miles an hour to complete an endless to-do list versus carefully choosing what you want to pay attention to so you can Optimize your results. Optimize, not maximize. Well, this book, which I heartily recommend, by the way, is all about making sure you have the energy to tackle01:27 - 02:06Rochelle Moulton: what you decide is most important to you. You can't do everything you want, but you can manage your energy so you can do

When you’ve been on staff at an organization—especially in the lead role— transitioning to consulting can be a bit disorienting. Consultant to credit unions Mark Triechel talks about the lessons learned in his switch from regulating an industry to advising them:How to quickly morph from “retirement” into a Soloist expertise business serving your former constituents.Dealing with non-competes and ethics clauses honorably while building your new business.Becoming a “Soloist with a twist”—why you don’t have to work alone.How “changing teams” allows you to continue serving an existing niche in new (and profitable) ways.Turning what could have become a pure compliance practice into a strategic advisory business.LINKSMark Treichel Website | LinkedInRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOIn 33 years at the federal agency known as the National Credit Union Administration, Mark led the agency as Executive Director after starting at the entry level. His varied positions at every level give him a unique perspective on all things NCUA.He “changed teams” and is now in his fourth year of consulting with NCUA credit unions so they save time and money. He has two credit union educational podcasts: With Flying Colors and Credit Union Regulatory Guidance.His clients consider his team as secret weapons in the regulatory battles they face every year.BOOK A STRATEGY CALL WITH ROCHELLE RESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT 00:00 - 00:16Mark Treichel: It's really important that your ideal client knows that you exist. And figuring out who the ideal client is 1 big piece. If they're not aware that I'm here, they're not going to know that they can hire me.00:22 - 01:01Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm here with Mark Treichel. In 33 years at the federal agency known as the National Credit Union Administration, Mark led the...

Can you build a six to seven figure Soloist business doing the opposite of what “the experts” recommend? Consultant Kris Jennings has created exactly that by forging her own path:How her “tiny, tiny” email list delivered over $1 million in revenue (and provides a vehicle to nurture key referral relationships).How she thinks about and serves her list (hint: it’s exactly the opposite of what most every email marketer recommends).What she does with advice from experts and “gurus”.How she measures success—and how her metrics have changed as her business matures.The evolution of her risk-taking philosophy in business—and what elements must be present for her to say an unqualified “yes”.LINKSKris Jennings Website | LinkedInRochelle Moulton Email List | LinkedIn | Twitter | InstagramBIOWith nearly thirty years of experience, Kris Jennings’ work has helped more than a million people change. From large technology implementations to digital products for Type 2 diabetes, she designs ways to help people take small steps forward.She has run a consulting and advisory business since 2012 and her clients include Fortune 100 global organizations. She now primarily supports change leaders and project teams. Her first book will be released this fall (2024).She holds a bachelor's degree from The Medill School of Journalism at Northwestern University. Kris and her husband live in Minneapolis, Minnesota with their two delightfully curious, mischievous kittens. She dedicates time each year to bucket list adventure travel with their two young adult sons.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:11Kris Jennings: To me, it's not about selling something. It's about reaffirming the relationship that I have with those past clients, because they're gonna be the ones that are gonna refer me to other business. And I'm00:11 - 00:16: gonna be the 1 that's gonna refer me to other business. And I'm gonna be the 1 that's gonna refer me to...

You’ve got a bookkeeper, a CPA, maybe even a CFO/strategic financial resource for your business—when and where does personal financial planning fit in? Advice-only financial planner and author Sean Mullaney walks us through financial planning for Soloists:The types of financial advisors Soloists are likely to encounter—how they work and are compensated (and why that matters).The signs that tell Soloists you’ll likely get value from engaging a personal financial advisor.How to get started and identify potential planners that will meet your needs (and why geography just doesn’t matter anymore).One key question to ask any financial advisor candidate to assess whether they might be a fit.Why a Solo 401(k) often beats a SEP IRA for tax-advantaged retirement savings.LINKSSean Mullaney Blog | Book | LinkedIn | YouTube | TwitterRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOSean Mullaney is an advice-only financial planner and the President of Mullaney Financial &amp; Tax, Inc. Through Mullaney Financial &amp; Tax, Sean provides advice-only financial planning for a flat fee. Sean writes the Plutus Award winning blog&nbsp;FITaxGuy.com&nbsp;on the intersection of tax and financial independence. He also has a personal finance YouTube channel and wrote Solo 401(k): The Solopreneur’s Retirement Account.&nbsp;DISCLAIMERThis discussion is intended to be for general educational purposes and is not tax, legal, or investment advice for any individual. Rochelle and The Soloist Life podcast do not endorse Sean Mullaney, Mullaney Financial &amp; Tax, Inc. and their services.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.<a href="https://www.amazon.com/Authority-Code-Position-Monetize-Expertise-ebook/dp/B09L49MNVY/ref=sr_1_1?crid=12YMNHYL0M5J0&amp;keywords=the+authority+code&amp;qid=1690239822&amp;sprefix=the+authority+code%2Caps%2C149&amp;sr=8-1" rel="noopener

None of us are immune to transitions—it’s just that they seem start piling up at “mid-life”. Olympic gold medalist and performance coach Joe Jacobi shares his story and how you too can navigate resistance and uncertainty to pursue purpose, performance and impact:What working as part of a two-person boat teaches you about collaboration (and it’s probably not what you think).Why sometimes winning comes down to making fewer mistakes than your peers—and correcting them more quickly.How focusing on the unique ways your experiences and expertise can help others will magnify your impact.Learning to appreciate where you are “in the river” and navigate toward what you value most.When seeking alliances as a Soloist can provide more opportunities for fruitful collaboration.LINKSJoe Jacobi Linktr.eeRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOJoe Jacobi is an Olympic Gold Medalist, Performance Coach, Transition Expert and Author who collaborates with high performance leaders to unlock purpose, achieve peak performance, and create a lasting impact.Joe practices and refines these core principles and strategies in his own life and pursuits at his Pyrenees mountains home beside the 1992 Olympic Canoeing venue in La Seu d’Urgell in the Spanish state of Catalunya - the same canoeing venue where he and his canoeing partner, Scott Strausbaugh, won America’s first-ever Olympic Gold Medal in the sport of Whitewater Canoe Slalom at the 1992 Olympic Games.In 2022, Joe published his first book, Slalom: 6 River Classes About How To Confront Obstacles, Advance Amid Uncertainty, &amp; Bring Focus To What Matters Most - Joe's reflections, experiences, relationships, and strategies from more than 40 years on the river transferred to navigating your river of the life.Today, he writes and publishes Thinking In Waves, short and focused weekly essays that transfer his experiences and lessons from surfing off-shore ocean waves on a surfski kayak to an innovative model for clear thinking, better choices, and increased value alignment.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 -...

A quick Amazon search shows over 50,000 productivity titles—probably because as a society, we are obsessed with being productive. But what does productivity look like for Soloists?My theory—and I’m curious for your experience—is that many Soloists approach productivity a bit differently:My own (positive) experience with the classic Getting Things Done—and what seemed missing for Soloists (hint: joy + impact).What happens when you lighten your cognitive load in organizing your work and life.How some contemporary productivity books, especially Slow Productivity (Cal Newport) and 4,000 Weeks (Oliver Burkeman) are addressing a non-hustle and deeply satisfying way to work.Why slow is often better than fast and less can be more.The role of hitting your “enough” goal consistently in re-thinking how you want to work.LINKSGetting Things DoneSlow Productivity4,000 WeeksEssentialismRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;Instagram&nbsp;<a...

When you’re focused on building a $100 million business with a co-founder, what could possibly make you peel off to become a Soloist? Consultant Rob Fegan shares how he pivoted from his first business to a highly profitable (and life-enhancing) Soloist consulting practice:Why he transitioned from co-founding and growing their potentially $100 million business to become a Soloist.The value of experimenting and failing—or succeeding—fast.How he 5x’ed his prices in a single quarter by focusing on the value he was delivering to his ideal clients.When to shoot for big leaps vs. incremental growth (and why you don’t necessarily need a big audience to build a 6-7 figure Soloist business).How a failed experiment convinced him to double-down on his genius zone.LINKSRob Fegan Website | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIORob Fegan is an author, speaker and the founder of Venvito Consulting. He is a highly sought-after expert and leading authority for Microsoft Partners. Rob is on a mission to help founders and individual contributors demystify the success formula to become a go-to partner working with Microsoft.&nbsp;BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:30Rob Fegan&nbsp;: For me, I'm focused on working with 5 to 10 clients throughout the year. My business is not set up to work with thousands of clients or even hundreds of clients. It's really finding the few clients that I can help and serve in a way that allows me to be really part of their business to help me grow their business versus trying to touch a lot of people with just a little bit of value.00:35 - 01:07Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm here with Rob Fegan who is an author, speaker, and the founder of Venvido Consulting. He is a highly sought after expert and leading authority for Microsoft partners. Rob is on a mission to help founders and individual contributors demystify the success formula to become a go-to partner working with Microsoft. Rob, welcome.01:08 - 01:11Rob Fegan&nbsp;: Rochelle, thanks a lot. I'm excited for our...

That first year after leaving corporate life can be tricky—do you say yes to most every opportunity or niche immediately and start saying no? Strategic communicator Jacqui Miller aced (by any measure) her first year as a Soloist and describes how she made it happen:The surprising first thing she did when leaving her corporate job to start her expertise business.Why she made the decision to niche right away—and then continued to niche down even more.How she decides which clients to take on and which to refer (and why she’s a big believer in creating a circle of complementary professionals).What to do when you hit an inflection point in your career/business where you’re “not practicing at the top of your license”.The communication strategies that expanded her impact and relationships.LINKSJacqui Miller Website | LinkedIn | On Thought LeadershipRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOJacqui is a communications professional with over 15 years of experience in early-stage and high-complexity businesses. Previously, she led communications at PillPack, a digital pharmacy, from the first customer through its $1 billion acquisition by Amazon. She's also launched moonshots at Google X, and helped bring to market the first genomic tumor test for personalized cancer treatment at Foundation Medicine.Today, she works alongside founding teams to take the long view on communications as an executive function. Her philosophy is that the best PR strategy is ultimately just running a thoughtful business.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:23Jacqui Miller: I had never in my in-house W2 career tried to grow a big team or even really have many direct reports. So it would have been a new thing for me to do to go and try to build a bigger team as a consultant. So it did feel pretty natural. And then Everybody would ask me, oh, are you...

You’ve been thinking about starting a podcast (or are just not happy with how yours is converting into leads and revenue). Prolific podcaster, author and coach Alastair McDermott shares how he created and runs multiple ongoing and evergreen podcasts:Why you’ll need to start before you’re ready (and the advantages of failing faster).How you might use an evergreen limited run podcast to fill a hole in your existing content or warm up your prospects.Why the podcast you start may not be the one you end up with (hint: it’s normal to shift as you gain experience with the medium and your message).Podcasting as a way to scale your business—what traction looks like and how long it takes to get it.LINKSAlastair McDermott LinkedIn | Amazon | Twitter | Instagram | YouTubeRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOAlastair McDermott helps independent experts &amp; consultants to earn more by rapidly building authority and visibility so that you can command premium fees, work less hours, and never have to suffer a bad-fit client again!Alastair is an author, consultant &amp; business coach. He hosts&nbsp;The Recognized Authority podcast, and has written a number of practical guides to building authority through content creation.His&nbsp;most recent book is “33 Ways Not to Screw Up Your Business Podcast“ and he is currently working on his next book: “Recognized: How to Win &amp; Retain High-Ticket Clients by Becoming the Prominent Authority in Your Field“.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:17Alastair McDermott: I strongly believe in not waiting too long before you start. Like don't wait till you feel ready. You know, start before you feel ready because you'll never truly feel...

Moving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story:The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: cold calling didn’t work).Why he ignored advice to grow by hiring employees—and what he did instead.The two things that first accelerated and then doubled his revenue.Why understanding the relationship between fees and value for his clients was a major turning point in his business.How to resist the temptation to dial back after a 230% growth year and keep thinking bigger.LINKSMike Ryan Website | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOMike Ryan is an expert in solving supply chain and inventory challenges for middle-market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results.With over 20 years of experience working for companies like GE and Goodyear, he tailors blue-chip best practices to help manufacturers achieve their goals.WORK WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 – 00:29Mike Ryan: There were 2 things at play. 1 was figuring out how to work in parallel, work with multiple clients at the same time, which was definitely a mindset shift. And the second 1 was being confident and having the confidence to be able to look at a client and say, hey, here’s the value we are going to unlock in your business. The beautiful thing about the work that I do is it’s all measurable. Here’s the value we expect to unlock.00:34 – 01:17Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Mike Ryan, who is an expert in solving supply chain and inventory challenges for middle market manufacturers. He quickly analyzes complex issues, generates cash, and improves EBITDA to deliver repeatable results. With over 20 years of experience working for companies like GE and Goodyear, he tailors blue chip best practices to help manufacturers achieve their goals. He is also a super...

Can you build a six-figure advisory business working only 15 hours a week? CPA Erica Goode has—and she describes exactly how she did it (think serious boundaries):The lessons corporate burn-out can teach you about how to construct your own business.How setting rigid boundaries on her time allows her to meet all her work + life commitments.The value of time blocking (and another way to look at productivity).Why defining her version of “enough” allows her to stay focused and avoid chasing shiny objects.Introducing a potential new KPI for soloists—and why it needs your “happiness” factor to be complete.LINKSErica Goode | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOErica Goode has been a Certified Public Accountant for 15 years. She runs a virtual accounting firm supporting coaches and consultants with bookkeeping, accounting, and CFO services and also hosts the Coaches, Consultants, and Money podcast.She’s a former Director of Finance at a Fortune 50 company and started her career as an auditor at a Big 4 public accounting firm. Erica is also the mom of 2 and the wife of a fellow CPA. She lives with her family in the mountains of Idaho.WORK WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPTTRANSCRIPT&nbsp;00:00 – 00:26Erica Goode: We fall back into this idea of like always being disappointed. Like we didn’t set an expectation for ourselves, so we don’t know if we hit it, so we kind of feel melancholy about it. But when you set an expectation and you can kind of see if you were close or if you exceeded it, well, then you get to give yourself a pat on the back and acknowledge that what you’re doing is a good thing. And I think we tend to be pretty hard on ourselves. There’s more often than not, there’s time to give ourselves a pat00:26 – 00:27Erica Goode: on the back.00:32 – 01:12Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast, formerly known as Soloist Women, where we’re all about turning your expertise into wealth and impact. I’m Rochelle Moulton, and today I’m here with Erica Goode, who’s been a CPA for 15 years. She runs a...

Failure can be an excellent teacher—if we’ll only let it! In this solo episode, I walk you through the lessons from a recent failed launch to answer that all-important question: Is it time to quit?Why continuing to pursue a passion project can sometimes masquerade as (business) madness.The dirty little secret almost no one who does public launches talks about.The top questions to ask yourself when an offering isn’t performing.TL;DR at minute 12.08, I make an announcement about my future services and this podcast 😉.LINKSRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

Dr Amanda Crowell, author of “Great Work: Do What Matters Most Without Sacrificing Everything Else”, tells us how to get to the work we were most meant to do:How to get off the “productivity roller coaster of doom” to make the time for your Great Work.Why your health and happiness make your Great Work flow easier—and how to optimize for them.A few questions to consider if you haven’t quite figured out your Great Work (hint: the threads are already there).A framework to catalyze your Great Work from simply a motivating vision to specific day-to-day actions.The role of identity in keeping you from—or rushing you to—your Great Work.LINKSDr. Amanda Crowell Website | Book | LinkedIn | InstagramRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIODr. Amanda Crowell is a cognitive psychologist, speaker, podcaster, author of Great Work, and the creator of the Great Work Journals.Amanda's TEDx talk: Three Reasons You Aren’t Doing What You Say You Will Do has received more than a million views and has been featured on TED's Ideas blog and TED Shorts. Her ideas have also been featured on NPR, Al Jazeera, The Wall Street Journal, Quartz, and Thrive Global.Amanda lives in New Jersey with her husband, two adorable kids, and a remarkable newfiepoo named Ruthie. She spends her days educating future teachers, coaching accidental entrepreneurs, and speaking about how to make progress on Great Work to colleges and corporate teams.BOOK A STRATEGY CALL WITH ROCHELLE&nbsp;RESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:26Amanda Crowell: If I showed up unprepared for a consulting meeting, they should fire me. I did it wrong. I picked the wrong thing. But you can't allow that truth to be the fear that keeps you racing against the clock to do every single thing perfectly, because you cannot allow yourself to ever do perfectly passable work because in your heart of hearts you knew it could be better. That is a prison of your own making.00:30 - 01:10Rochelle Moulton: Hello, hello. Welcome to Soloist Women where we're

LinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too.How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.How to rev up your LinkedIn machine without having to prove how smart you are (or spend every waking hour working at it).A few sample prompts to re-think how to humanize your LinkedIn posts.LINKSSarah Greesonbach Website | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramA FEW OF SARAH’S PLAYFUL SOCIAL PROMPTS1.&nbsp;&nbsp;What event or milestone can you celebrate that very few others can celebrate?2.&nbsp;&nbsp; What do you wish you knew about your craft or profession 6 months ago? What about 10 years ago?3.&nbsp;&nbsp; What’s a special geographic/physical location to you, and why?4.&nbsp;&nbsp; What’s surprised you about parenting in a good way?5.&nbsp;&nbsp; What’s surprised you about business or work in a good way? BIOSarah Greesonbach is the founder of the B2B Writing Institute, a rigorous training program that prepares writers for a vibrant career in B2B marketing.Since 2013, Sarah has operated B2B Content Studio and invoiced more than $1 million as a freelance writer. Writing for agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space, Sarah develops B2B content marketing assets like original research, white papers, and more.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 – 00:24Sarah Greesonbach: People don’t care what you’re talking about. They care how you feel about it and how you make them feel about it. And so people don’t care what information we’re posting, but if we can share it in a way that finally lets it connect or lets them connect emotionally with themselves, like some kind of in there communication-wise, that’s what makes people actually stop and pay attention...

You’re committed to becoming a better communicator to help your clients more effectively—and to turbocharge your marketing. Has AI complicated or instead simplified standing out with your communications? Consultant, author and writer Jessica Mehring shares the results of her research on the impact of generative AI on communicating strategically:Why even though she writes professionally, Jessica doesn’t use AI for writing (note how she instead leverages AI in the writing process).How the two key cons of using generative AI can be overwhelmingly trumped by its advantages.How empathy, listening and storytelling are intertwined in becoming a more effective communicator.Why becoming a better storyteller is actually easier in the age of AI.Specific use cases where AI can help you become a better storyteller (one in particular may well surprise you).LINKSJessica Mehring Website | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOJessica Mehring is a strategic consultant for technology companies, a published author, and M.A. in communication (May 2024). Through her graduate academic work, she has closely examined the impact of generative AI on strategic communication, and is exploring how storytelling fosters empathy and can help us connect in a modern context.When she's not working to bring more humanity into tech marketing, you can find her researching the intersections of art and science, creativity and data, and communication and innovation.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:28Jessica Mehring: In the age of AI, storytelling and listening being an important aspect of that is more important than it's ever been because AI will never be human. And as humans, storytelling is how we relate to 1 another. It's more important than ever. It reveals our humanity in ways that AI will never be able to replicate. And it connects us human to human, company to customer, in a way that AI cannot replicate.00:33 - 01:10Rochelle Moulton: Hello, hello. Welcome to Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I'm here with Jessica Mearing, a strategic consultant for technology...

You’ve built a successful consulting practice using methods, tools and frameworks you’ve developed and road-tested with clients—is it time to ratchet up your impact and revenue? Award-winning author, speaker and certification expert Pamela Slim walks through the practical and strategic considerations of scaling your IP.Pam shares her from-the-front wisdom:The benefits of deliberately codifying your intellectual property: your approach, method, tools and frameworks.Why B2B programs are often an easier sell (and far more lucrative) than B2C programs.How to tell if your business is a good candidate for developing licensing or certification programs.One wildly successful real-life example of practitioner certification.The value of building your marketing engine (spoiler alert: it doesn’t have to be big to be mighty).LINKSPamela Slim Website | The Widest Net | Books | LinkedIn | Instagram | FacebookRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOPamela Slim is an award-winning author, speaker and agency owner who has spent three decades helping business owners scale their businesses and IP.Pam’s agency specializes in the design and development of certification and licensing programs. She is the author of Escape from Cubicle Nation (Penguin Portfolio, 2009), Body of Work (Penguin Portfolio, 2014) and The Widest Net (McGraw Hill, November, 2021, winner of Best Sales and Marketing Book of 2021 from Porchlight Books).Pam and her husband Darryl co-founded the K’é Community Lab in Mesa, Arizona, where they host scores of BIPOC entrepreneurs and contribute to the local social, health and economic development of their community.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:17Pamela Slim: Ideas are out there everywhere. The challenge, the hard thing, is taking that idea, putting it through a specific process where you can

Choosing a mastermind may well be one of your biggest investments as a business owner—and yet the right one will repay that investment many times over. How can you decide if a mastermind is right for you?In this solo episode, I explain:The three contributing factors that will impact the success you experience with any mastermind.Why you never want to join a mastermind where you’re the smartest person in the room.How to evaluate the mastermind facilitator (and why your spidey sense can be a good clue).Three types of masterminds for business owners and how to experience full value from each.LINKSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges.&nbsp;Rochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramTRANSCRIPT00:00 - 00:33Rochelle Moulton: Most experienced facilitators won't let you in if you're dramatically behind the group. But the idea is to find a group where you're literally the dumbest person in the room and think about that for a sec. Like how cool would it be to be in a room where everyone has been where you are now and sprinted past it, right? This is a room that's hard to get into, but if you do, it's a room where you want to listen far more than you speak. It's also a room where you have to maintain your equilibrium when you're surrounded00:33 - 01:15Rochelle Moulton: by people operating at a higher level. Hello, hello. Welcome to Soloist Women where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today it's just us, no guests, just some straight talk about 1 of my favorite ways to learn and grow masterminds. Now full disclosure, I run the Soloist Women Mastermind which is open right now for applications. So obviously this topic is on my mind. But what I want to talk to you about today is how to know if a mastermind is right for you. Because masterminds, mine or anyone else's, are01:15 - 01:54Rochelle Moulton: not the right choice for everyone. In fact, there's a bit of an art to choosing the right mastermind, which is what I want to explore with you today. So let's start with a definition, because I've seen a lot of programs called masterminds, but they don't really operate as what I think of as a classic mastermind. So a mastermind is a small group of peers, could be from the same industry and or with the same goals, who come together to brainstorm ideas, provide peer support and accountability, and offer a safe, constructive place to communicate. So even when01:54 - 02:40Rochelle Moulton: they're facilitated by an outside expert, the members are the main focus of discussion. It is not a place where you're being taught or coached by 1 person. Every member's input and participation is equally important. Now if you decide to explore choosing a mastermind, think of your decision as having 3 contributing factors, you, the facilitator, and your peer group. Now, first and foremost is you. To get full value from a mastermind, you'll wanna have some sort of identified challenge that you'll work on during the mastermind, which means you've got to set aside actual time to work on02:40 - 03:17Rochelle Moulton:...

We tend to live by a set of unconscious rules that we’ve inherited—from our families, our culture, the media and more. But when they keep you tethered to a way of life that isn’t serving your highest good? Award-winning author, speaker and podcast host Heather Whelpley says it’s time to make your own rules.Together, we unpack:The four types of rules we have “inherited” from outside forces and how they play out in our lives.How to become conscious of the rules you’ve internalized and adopted—and start testing whether they are actually true.The relationship between culturally expected perfection and imposter syndrome.The role of “breaks”—big and small—in creating opportunities to understand, challenge and change the rules you’ve been living by.How to start—and stick with—making your own rules to expand your business and your life.LINKSHeather Whelpley Website | Email List | Grounded Wildness | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;Instagram&nbsp;BIOHeather Whelpley is a speaker, award-winning author of Grounded Wildness: Break Free From Performing Your Life and Start Living It and An Overachiever's Guide To Breaking The Rules, and host of the Grounded Wildness podcast. She works with women to break free from perfect and create their own rules for life.Heather has spoken to thousands of people across the US and internationally on topics like discovering your authentic voice, creating your own rules for success, and imposter syndrome. Prior to starting her business, she spent over a decade in human resources and managing leadership development programs for high-achieving women at Fortune 500 companies in the US, Australia, and Latin America.Her first book, An Overachiever's Guide To Breaking The Rules, has won multiple awards, including gold medals from the Next Generation Indie Book Awards and Living Now Book Awards as well as being named a finalist for the First Horizon Book Award for first-time authors. Her second book, Grounded Wildness, was published in October 2023 and was an instant Amazon bestseller. Heather lives in Colorado where she spends as much time hiking and exploring as possible.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges.&nbsp;10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The

Podcasting is a proven way to increase your authority, impact and revenue—but how can you produce a podcast that consistently achieves your goals? Lauren Popish, founder of The Wave (podcast editing for women, by women), shows how to clear the obstacles keeping you from starting—or continuing to grow—a purposeful podcast.Lauren shares her story and some frank advice:The two questions that you want to answer before recording a single episode (and use as a touchstone as you grow your ‘cast).How to think about hard costs vs. the value of your time when outsourcing elements of your podcast production.What to look for when outsourcing your podcast production—and when to choose a solo or an agency.What to tell yourself if the sound of your own voice is keeping you from podcasting (start at timestamp 43:56 for the best advice I've ever heard on this).Why purposeful podcasting means playing the long game.LINKSLauren Popish Website | Launch Checklist | LinkedIn | InstagramRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOLauren Popish is the founder of The Wave Podcasting. She started podcasting in 2017 after a public speaking blunder that sparked a speaking fear and almost ended her career. She found podcasting to be a safe place to practice speaking and wanted to share it with other women struggling to tell their stories.The Wave launched The Wave Editing, the first podcast editing service for women by women in 2021. The Wave Editing pairs female audio engineers with female podcasters so they can grow their shows by outsourcing the tedious tasks that prevent many podcast hosts from building their audience. Since then, The Wave has served hundreds of women through affordable editing services, educational resources, and digital community.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges.&nbsp;10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).<a...

Do you cringe at the thought of tax season, wondering what ugly surprises lie in store for you? As fractional CFO to growth-minded business owners (and top podcaster) Shannon Weinstein says “You can’t hot glue and duct tape your numbers forever.”Shannon dives deep into how to set yourself up for a smooth tax season, no matter your business stage:Why collecting good data is an excellent place to start (and what to do if you’ve been avoiding your numbers).How one small mid-year ask of your CPA can save you a world of hurt at tax time.Deciding which parts of your business financial life to handle yourself vs. outsource (hint: If it’s not in your genius zone…)How to start turning your data into smart decisions that align with where you most want to take your business.Plus, a bonus guide to the types of financial pros serving expertise businesses and sample interview questions to ensure they’re a fit.LINKSShannon Weinstein Website | Guide | InstagramRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOShannon is a fractional CFO for growth-minded business owners, a CPA and a teacher at heart. Her real-talk and relatable examples simplify the financial side of business so business owners like you can stop stressing and start scaling. She is the host of the IRS's least favorite podcast, Keep What You Earn, where she releases daily episodes. She is also a frequent speaker in business mentorship communities and masterminds.​BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges.&nbsp;10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:20Shannon Weinstein: A stress-free tax season is the byproduct of planning and looking at the numbers all year to the point where it's not a surprise. And...

Today it’s just you and me for a special bonus episode on the cusp of a brand spanking new year. I ask you an important question: how would your life be different if you stopped working on things that drain you and directed that energy to your genius zone instead?Get re-energized and re-inspired by your business for 2024:The four “zones” of activities and why only one is worthy of your focus.What makes your genius zone so powerful (and unique to you).The surprising thing that happens in your business when you shift your work to your genius zone.One way to identify your genius zone, understand its triggers and revamp your calendar so you’re excited to open it again (hint: it’s a 5-day challenge starting Monday January 8th, 2024).TAKE THE GENIUS TIME ZONE CHALLENGERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges.&nbsp;10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:44Rochelle Moulton: Part of your challenge is to decide what breaks the barrier from your excellence zone to your genius zone and Then to craft your time so that you're firmly in your genius zone as much as you possibly can be And this is a worthy challenge if you want to live a life that is joyful, abundant, and high in impact. Hello, hello. Welcome to Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today it's just you and me on a special bonus episode because on the eve of a brand spanking00:44 - 01:22Rochelle Moulton: new year, I want to ask you an important question. How would your work and your life be different if you stopped working on things that drain you and directed that energy to your genius zone, to things that energize and inspire you? Now this question is actually pivotal to not only how much you enjoy your life, but how much you can earn in your business. And my goal for you, for all of us, is to spend as much time in your genius zone as humanly possible. Doing those things only you can do so you have the greatest01:22 - 01:57Rochelle Moulton: impact where you most want to direct it. So let me set the stage a bit in case you haven't heard me talk about your genius zone before. The author Gay Hendrix coined the term zone of genius in his book, The Big Leap, which I highly recommend by the way. And I love how thoughtfully he positioned the 4 zones of our activities in the world. There is the zone of incompetence. And think of that is all the things you really suck at. And you probably actively dislike...

How can we earn twice as much in half the time, with joy and ease, while serving the highest good? That’s the fundamental question award-winning author and podcaster Jenny Blake set out to answer in both her business and her now classic book “Free Time: Lose the Busywork, Love Your Business”.Jenny shares some candid insights:The thrills and challenges of moving from a rollercoaster life (high pressure, fast paced) to one of joy and ease.What can happen when you remove yourself as the bottleneck in your business (hint: there are a lot of zeros involved).Why she started a pay wall with her new content Rolling in D🤦🏻‍♀️h (and the value of continuing to experiment with your business model).The low-stress, frictionless way to design your own workable systems—even if you suck at systems.How to encourage non-linear breakthroughs vs. the “up and to the right” thinking that business owners are often encouraged to follow.LINKSJenny Blake Substack | LinkedIn | Twitter | InstagramRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOJenny Blake is a podcaster, Substacker, and the author of three award-winning books, including Life After College (2011), Pivot: The Only Move That Matters Is Your Next One (2016) and Free Time: Lose the Busywork, Love Your Business (2022). Her latest project is Rolling in D🤦🏻‍♀️h: Divine Disaster Diaries from a Breadwinning Business Owner Living in New York City.She has two podcasts with over two million downloads combined: in 2015 she launched Pivot with Jenny Blake for navigating change (in the top 1% of podcasts), and in 2021 she added the Webby-nominated Free Time with Jenny Blake to set your time free through smarter systems (top 2.5%).Jenny is a lifelong bookworm and aims to work ~10-20 hours each week, leaving plenty of time to take her angel-in-fur-coat German shepherd Ryder to the park to play with sticks on their favorite grass-covered hill every afternoon. She lives in New York City with her husband Michael, a contemporary fine artist.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an...

You’ve made bold moves to get where you are, including having the guts to buck the norm and go solo. But are you still taking new (calculated) risks to build the business and life you’ve imagined? Consultant to open source start-ups—and confirmed risk taker—Emily Omier believes we need to take more risks.Emily shares her gutsy story and what it’s taught her about risk:What happens when you hit rock bottom in your life (while running your business) and must pull yourself out of it.The difference between something that is risky vs. something that feels risky.Why we—women in particular—don’t take nearly enough thoughtful risks.The road from “mercenary” (where it’s mostly about the money) to collaboration (where it’s all about relationships and outcomes).How paying attention to these two emotions will teach you what risks are worth your time and investment.LINKSEmily Omier Website | Podcast | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBIOEmily helps open source startups accelerate revenue growth with killer positioning. She writes about entrepreneurship for engineers, and hosts The Business of Open Source, a podcast about building open source companies.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges.&nbsp;10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:32Emily Omier: It's not about not being afraid. It's about doing it anyway. And I think that that's a message that both men and women need to hear, but I think it's probably especially for women, that something can make you really uncomfortable, but you do it anyway. And I mean, you wanna be obviously like conscious of I'm doing this because like, I think it's gonna be good for my business, but don't let the fear of looking bad or the...

Moving from traditional custom projects to productized services can completely change how you run your business: think more revenue, more free time and more joy in your work and your life. No BS Agency founder Pia Silva did it for her own branding agency and now teaches others to do the same.We had a candid conversation about:What happens when your business is successful financially, but not sustainable.Why you want to evaluate both the revenue and profit of each service before deciding to launch—and how to build your confidence in making new offers.The mindset and behavioral shifts required to shrink 3-6-12 month projects down to just a few days.Your freedom calculator—Pia’s formula to design and price your work so that you have “enough” revenue, free time and flexibility for the life you want.What it’s like to shift from serving clients to teaching and coaching other people like you (and why Pia went all in immediately).LINKSPia Silva Crash Course | LinkedIn | InstagramRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramGUEST BIOPia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She’s also a TEDx speaker, a Forbes contributor, podcast host and the author of Badass Your Brand.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 – 00:29Pia Silva: That was the light bulb moment. It was, wow, I’m surrounded by people who will pay us $3, 000. And that is more profitable. And we had just let our employees go. And Steve and I said, let’s go all in. I’m not kidding when I say like overnight, we completely changed our website. And I called back, I had a bunch of outstanding proposals and I actually just called them all up and I said, hey, you know that big project that you’re still thinking on, consider that moot. We are no longer doing that, but I can do basically00:29 – 00:39Pia Silva: the same project for you for 3, 000 or if it was bigger, I said 2 days of 5000. I closed all of those on the spot and that was the beginning of it.00:43 – 01:17Rochelle Moulton: Hello, hello. Welcome to Soloist Women where we’re

Selling doesn’t have to be a grind—in fact it can be a joyful opportunity to help your ideal clients and buyers achieve their vision. That’s the refreshing viewpoint of sales maven and Win Without Pitching leader Shannyn Lee.We explore:How to take control of conversations around fees and value (hint: you may need to kick some old baggage to the curb).Developing selling frameworks that define how you’ll respond in each stage of your buyer’s journey (including how you’ll vet them).Why you want to be “kind but ruthless” (and exactly what that looks like).The surprising role joy can play in your selling and marketing efforts.Using LinkedIn to engage future clients and build relationships—and one winning way to turn “cold” into warm.LINKSShannyn Lee | Website | YouTube | LinkedInRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramGUEST BIOShannyn Lee is the Managing Director for Win Without Pitching and an unstoppable force of human empowerment.She spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role at a well-regarded Seattle design firm. She also spent four years at Catapult New Business where she worked with agencies of various disciplines and size, building and leading their business development programs.Her time on the front lines of agency business development coupled with many informative years on the client side, has given Shannyn a unique perspective into what marketers are looking for in agencies and what agencies must be doing in order to compete and win.Shannyn’s empathetic and encouraging coaching skills have helped her clients translate the lofty Win Without Pitching ideals into real behavioral change with lasting results.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSJoin the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.Soloist Events: in-person events for Soloists to gather and learn.The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT&nbsp;00:01 – 00:31Shannyn Lee: Pick the 1 thing that you enjoy doing. Maybe it’s writing, maybe it’s a podcast, maybe it’s videos on a YouTube channel, and go all in on it and do it well, and then leverage that content to turn it into other things. So you might write an article that you then chunk up and use for LinkedIn posts...

When speaking about positioning at a conference for creative business owners, a soloist approached me. After pivoting from a multi-employee business during the pandemic, she was pleasantly surprised at how much more she was earning solo.Our conversation inspired me to record this episode to share what is possible for soloists—and we’re not talking unicorns:The journey from something that looks suspiciously like freelancing to employing leverage in your business.The three types of leverage most soloists use to evolve their business.The pros and cons of using different types of leverage in a soloist business model.Why you want to be delivering high value transformations to maximize your earnings without working more hours.LINKSRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramBOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTS10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:44Rochelle Moulton: If you are setting, say, a 2 times rate on your contractor, so they charge you $25, 000, you bill them out to the client at $50, 000, then you're making 100% gross markup. Now I know that sounds like a lot, but remember, you're typically paying them some upfront before your client pays, so you have cash flow risk. You also have to spend coordination time and you're still doing all the usual client-facing activities including billing and collections And you're on the hook in every way, including legally, for the satisfactory performance of the work. Hello, hello. Welcome to00:44 - 01:21Rochelle Moulton: Soloist Women, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton, and today I'm sharing a short solo episode on a topic near and dear to many of us. How much money can you actually make as a soloist? Now, I recently spoke about positioning at David C. Baker's MYOB conference for creative business owners, where a soloist approached me when I finished. And it turns out she'd had a multi-employee business for many years, but the pandemic brought their client work to a halt. So she pivoted to a soloist model and now brings in01:21 - 01:59Rochelle Moulton: contract help only when she needs it. And she said something like, I've never had more money in my bank account or felt freer in my life. And I was

You're an expert at one thing that you know the market needs, but you’re feeling tugged to do something else—something that just might be in your genius zone. Do you go for it? Communication maven turned agency matchmaker Rachel Huff did—and she shares her experience.We discuss:The challenges of starting a new business on the cusp of a global pandemic (with two tiny children and no day care).Generating the courage to pivot from what you’re very good at to your genius zone.The importance of building a new pipeline after a pivot—and allowing enough time for it to jell.Giving yourself permission to lean into your genius—even when other “experts” try to change your mind.&nbsp;Why creating and sharing your point of view is so critical for soloists.LINKSRachel Huff | Website | LinkedIn | Rosie’s Place &nbsp;Rochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramGUEST BIORachel Huff, President and Founder of Victoire &amp; Co, sits at the intersection of great companies and great agencies. Her passion lies in building brand-agency partnerships that drive long-term success.With a keen understanding of clients’ communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit.Rachel previously led business development and agency marketing at Weber Shandwick and 360PR+ and has consulted for agencies of all sizes, drawing from a decade on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, CVS and Life is Good.Rachel extends her professional expertise through her nonprofit involvement. She serves on both the Board of Directors and the Marketing &amp; Development Committee for Rosie’s Place, the nation’s first women’s shelter and a sanctuary for poor and homeless women.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTS10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:28Rachel Huff: When I started off on my own, I actually always did have this idea in mind of being an agency...

How can we do more of what we and our clients and buyers value—and less (or better yet, none) of what we don’t? That’s the focal point of essentialist thinker Katie Burkhart’s mission to evolve the way we work.&nbsp;We explore:The question to ask yourself before saying yes (and the freedom you give yourself when saying no).&nbsp;Why work life balance is a myth when what we really want is to integrate the two.How we have changed our collective view of what work really means (even if not everyone has caught up yet).Why making an impact is “the caboose” behind providing value to your clients and buyers.How to think about relationships without converting them to currency.LINKSKatie Burkhart | Website | Substack | LinkedIn | EntrepreneurRochelle Moulton Email List |&nbsp;LinkedIn&nbsp;|&nbsp;Twitter&nbsp;|&nbsp;InstagramGUEST BIOKatie Burkhart is the mastermind behind MatterLogicW, the only system for running a business in the value economy. An essentialist thinker, Entrepreneur contributor, thoughtful speaker, and jargon slayer, she shifts your focus by asking “What’s the point?” For more of her thinking, connect with her on&nbsp;LinkedIn&nbsp;and subscribe to&nbsp;WTP.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTS10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.TRANSCRIPT00:00 - 00:33Katie Burkhart: I'm a big believer that you need your core, which has 5 pieces, purpose, vision, outcomes, mission, and values, because we need to know what that core is so that we can make choices based upon it. That's what constitutes a strategy. And when you think about impact, right, Impact is the caboose that comes at the end. We need to deliver value and have value delivered successfully in order to hopefully make an impact. Impact is difficult to measure....