Show overview
The Solo Coach launched in 2025 and has put out 32 episodes in the time since. That works out to roughly 9 hours of audio in total. Releases follow a monthly cadence.
Episodes typically run ten to twenty minutes — most land between 13 min and 19 min — though episode length varies meaningfully from one episode to the next. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 1 weeks ago, with 6 episodes already out so far this year. The busiest year was 2025, with 26 episodes published. Published by Michelle Sera.
From the publisher
As a solo coach, I’ve bombed, burned out, and doubted everything. I’m here to make sure you don’t. Welcome to The Solo Coach podcast, the ultimate support system for building your business, solo...without draining every last drop of your energy. Whether you’re just getting started, landing your first client, or leveling up without losing your sanity, this podcast is your personal support system (because winging it only gets you so far). Here’s what you’ll find: → Real talk about building a one-woman coaching business from the ground up (because solo doesn’t mean stressful). → Simple marketing strategies that feel doable (and actually work). → Time-saving systems and AI shortcuts to make running your business less “long days on the laptop” and more “coffee dates with friends.” → Energy and belief practices to keep you focused, motivated, and manifesting your next big win. I know what it’s like to wear all the hats, feel like nothing’s working, and wonder if you’re cut out for this. Spoiler: You are. You just need clarity, good support, and a solid plan that doesn’t make you want to stay in bed all day. (The right energy helps too.) So, grab your coffee (or tea...or let’s be honest, chocolate), and let’s get to work. I’m here as your coaching business growth partner, bringing you clarity, confidence, and a little solo-coach swagger. Your success is closer than you think.
Latest Episodes
View all 32 episodesDear Solo Coach: What do I do when a launch doesn't work?
Dear Solo Coach: How do I create topics?
Dear Solo Coach: Should I post daily on LinkedIn?
Dear Solo Coach: How do I repurpose a piece of content without starting from scratch every single time?
Dear Solo Coach: Am I too old to start a coaching business?
You’ve Been Working on Your Coaching Business for Years. So Why Isn’t It Working Yet?
S1 Ep 26How to Write Emails That Actually Sell (CAPWRAC Framework)
Email is the quiet powerhouse of your coaching business, it does the heavy lifting that social media can’t touch. In this episode of The Solo Coach Podcast, we’re diving into my 7-step CAPWRAC framework for writing emails that connect, resonate, and convert into clients.If you’ve ever felt like your emails go unnoticed or don’t lead to sales or that you struggle to write them to begin with, this episode is for you. We’ll explore:Why email marketing outperforms other channelsThe CAPWRAC framework and how to apply itHow to combine AI with your own voice for powerful resultsAs a solo coach, this episode will empower you to write emails that get opened, build trust, and bring in clients, without overthinking or second-guessing.What You’ll Learn:How to use conversational writing to connect with your audienceThe simple structure (CAPWRAC) that makes emails sellWhy email marketing remains your highest-ROI toolResources Mentioned:ElevatedMind Website (free resources)Messaging that Makes You "IT" email courseCoach Growth Sprint 90-Day Accelerator (book a call)The Happy & Successful Business MastermindSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps me bring more tips, tools, and resources to you so you can grow your coaching business.Subscribe to my free newsletter: Find Coaching Clients
S1 Ep 25How to Love the Hard Parts of Business (So You Can Finally Grow)
Some parts of your business will never feel easy and that doesn’t mean you’re doing it wrong. It means you’re growing.In this episode of The Solo Coach Podcast, we’re diving into why discomfort doesn’t mean misalignment and how learning to love the challenge actually makes your business feel easier.If you’ve ever felt like you're constantly hitting resistance, this episode is for you. We’ll explore:Why discomfort isn’t a sign to stopHow resistance can deepen your wisdomWhat to do when it feels too hard to keep goingAs a coach navigating business solo, especially if you’re over 50, this episode will empower you to stop second-guessing yourself and move forward with more ease.What You’ll Learn:How to reframe discomfort as growth, not failureThe nervous system’s role in sustainable businessA personal story about my time racing Dragon Boats that’ll change how you see resistanceResources Mentioned:Find Coaching Clients NewsletterCoach Growth LabCoach Growth Sprint 90-Day Accelerator (Book a call)Happy & Successful Business MastermindSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps me grow the podcast and helps other solo coaches discover the show and grow their businesses with more clarity and confidence.
S1 Ep 24How Solo Coaches are Using AI to Show Up More & Grow Faster
Feeling like it's impossible to do everything in your business by yourself? You’re not wrong. Unless you're using AI, of course. In this episode of The Solo Coach Podcast, we’re diving into why AI isn’t the enemy of your creativity, it’s your new second brain.If you’ve been feeling overwhelmed, stuck in business growth paralysis, or burned out from doing it all, this episode is for you. We’ll explore:● How to use AI without sounding like everyone else● The 5 ways Michelle uses AI weekly in her coaching business● Why AI helps you be more you, not lessAs a solo coach who’s doing it all (or trying to), this episode will empower you to protect your energy, amplify your voice, and finally create consistency that leads to growth.What You’ll Learn:● Why it's so important to train AI to sound like you● The difference between default AI and strategic AI use● How to repurpose, plan, and publish content with 80% less effortResources Mentioned:● Join the waitlist for Coach Growth Lab – get 50% off● Subscribe to Michelle's newsletter for solo coaches● Learn how Michelle is growing her list to 4,000 subs without paid ads on Coach DiariesSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses with ease.Visit the ElevatedMind website for more resources.
S1 Ep 23The Shift Reframe Bridge: How to Create Content That Converts Without Burning Out
In this episode of The Solo Coach Podcast, we’re diving into one of the biggest mistakes coaches make in their content—giving too much away, too soon, without getting results.If you’ve ever felt drained from trying to “serve with value” but still struggle to attract paying clients, this episode is for you. We’ll explore:● Why “giving value” can backfire if you’re not careful● The Shift-Reframe-Bridge Method that builds trust without burnout● How to create content that moves people closer to working with youAs a solo coach who genuinely wants to help, this episode will empower you to serve with strategy and build momentum without giving away the whole farm.What You'll Learn:● Why teaching everything upfront actually repels potential clients● The 3-part Shift-Reframe-Bridge Method to structure your content● How to build client readiness before you invite them into your offersResources:● Join the Waitlist for Coach Growth Lab (get 50% off for a limited time) launching in July 2025● Subscribe to my free newsletter: Find Coaching Clients● Check out my Happy & Successful Business MastermindIf you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their business with intention.
S1 Ep 22Why You Don’t Feel Successful Yet And How to Change That
Are you constantly chasing success in your coaching business but never quite feeling like you’ve arrived? In this episode of The Solo Coach Podcast, we’re diving into why coaches often feel stuck in the cycle of "I should be there by now" and how to reframe your mindset for real, lasting progress.If you’ve ever felt impatient, frustrated, or defeated by how far you think you have to go, this episode is for you. We’ll explore:● Why your brain is wired to spot gaps, not growth● The danger of moving goalposts in your coaching journey● How to redefine success to fuel momentum and motivationAs a solo coach building a sustainable business, this episode will empower you to shift from chasing success to recognizing and building on it every day.What You’ll Learn:● How to stop eroding your confidence by focusing on what’s missing● Practical mind management tasks to track and celebrate real growth● Why recognizing private resilience matters more than public winsResources Mentioned:Subscribe to the Find Coaching Clients newsletterJoin my Mastermind: Happy & SuccessfulVisit my website: The ElevatedMindSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses too.
S1 Ep 21The 7 Growth Drivers Every Coach Needs for Consistent Clients and Income
Feeling stuck in your coaching business and wondering why growth feels so hard? You’re not alone and the problem isn’t you.In this episode of The Solo Coach Podcast, we’re diving into why so many coaches spin their wheels despite doing all the things. I’m walking you through the LEVEL-UP Framework—the same one I developed after years behind the scenes of multi-million dollar coaching companies and inside my own business.If you’ve ever felt burnt out from chasing strategies that don’t work or doubted whether you’re cut out for this, this episode is for you. We’ll explore:● Why consistent growth isn’t about doing more—it’s about doing the right things.● The 7 Growth Drivers every coaching business needs (and how to check where you’re leaking energy).● How to get out of the loop of "fixing" things that aren’t the real problem.As a solo coach building a business without a massive team or big budget, this episode will empower you to finally move the needle with clarity and momentum.What You’ll Learn:● Why most coaches stay stuck (hint: it's not lack of effort).● The 7 essential Growth Drivers in the LEVEL-UP Framework.● How to spot where your business is out of alignment—and what to do first.Resources Mentioned:● Join my free newsletter for weekly coaching growth tipsSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses too.Visit my website
S1 Ep 20How to Use Your Story to Attract Coaching Clients (Without Oversharing)
Think you need a perfectly polished brand or non-stop social content to attract coaching clients? Think again.In this episode of The Solo Coach Podcast, we’re diving into the most underrated visibility strategy out there—your story. Strategic storytelling creates emotional connection, filters in the right-fit clients, and builds trust like no other marketing tool can.If you’ve ever felt awkward showing up online or worried about saying the “right” thing, this episode is for you. We’ll explore:● Why your story—not your polish—is your most powerful visibility tool● How to use personal moments without oversharing● Where to weave storytelling into your marketing to build deeper trustAs a solo coach building an authentic, aligned business, this episode will help you ditch the pressure to be everywhere and start using your truth to attract the right people.What You’ll Learn:● How to tell stories that connect without oversharing● The key places to use story in your content strategy● How storytelling helps filter in aligned clients and build emotional resonanceResources Mentioned:● Subscribe to the Find Coaching Clients NewsletterSupport the Show:If this episode resonated with you, please leave a review! It helps other solo coaches discover the show and grow their businesses with authenticity and ease.Visit my website
S1 Ep 19Forget the Price Ladder: Build Coaching Offers That Match Client Readiness
Is it time to stop chasing the pricing ladder and start building offers that actually transform lives?In this episode of The Solo Coach Podcast, we’re diving into the concept of capacity-based ascension—a powerful alternative to pricing strategies based solely on perceived value or authority.If you’ve ever felt torn between pricing your programs higher or meeting your clients where they are, this episode is for you. We’ll explore:● Why some high-ticket clients are the most overwhelmed● The hidden cost of ignoring client readiness● How to build offers that lead to real transformationAs a solo coach building a transformational business, this episode will empower you to rethink how you structure and price your offers, so your clients can actually grow into them.What You’ll Learn:● Why emotional, energetic, and logistical readiness matter more than money● How to create a “readiness stack” instead of a pricing ladder● The shift that leads to more client wins, referrals, and resultsResources Mentioned:● Subscribe to Find Coaching Clients NewsletterSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and build their businesses with clarity and heart.Visit my website
S1 Ep 18Is “Being Realistic” Just Fear in Disguise?
What if the safe, smart vision you’re holding for your coaching business… is actually fear in disguise?In this episode of The Solo Coach Podcast, we’re diving into the subtle but powerful ways fear can shrink your vision and how to catch it before it clips your potential.If you’ve ever second-guessed your dreams or called it “being realistic,” this episode is for you. We’ll explore:● How “smart” dreams can keep you stuck● Why shrinking your vision doesn’t protect you● How to hold a big vision and feel groundedAs a solo coach building a meaningful business, this episode will empower you to expand your vision and root it in confidence, not fear.What You’ll Learn:● How to recognize when fear is masking as logic● The truth about expansion and why it can feel awful at first● A powerful reframe to help you ask “Why not me?”Resources Mentioned:Free newsletter: Find Coaching Clients Visit my website for moreSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses with clarity and courage.
S1 Ep 1717 Coaching Delivery Formats Every Coach Should Know
If you’ve ever felt boxed in by the traditional Zoom-every-week model, this one’s for you.In this episode of The Solo Coach Podcast, we’re flipping the old coaching delivery model on its head, and breaking open the box so you can breathe again. Or find something that helps you start getting clients immediately.You’ll get 17 different coaching formats you can use right now, designed to protect your energy and fit your clients' real lives.If you’ve ever felt burned out, disconnected from your own offer, or like something just isn’t clicking, this episode will help you see what’s really going on (hint: it’s probably the format, not the offer).We’ll explore:● Why weekly Zooms aren't the only way to coach● How to match your offer format with your client’s lifestyle and energy● What to test if you want more joy and resultsAs a coach who wants to run your business your way, this episode will empower you to deliver your brilliance in a way that actually works for everyone.What You’ll Learn:● 17 coaching formats you can use (beyond just Zoom)● How to experiment and choose formats that work for you● A powerful reframe: your offer isn’t broken—it’s the delivery that needs adjustingResources Mentioned:Ready in 3 Coaching PackageSubscribe to the Find Coaching Clients Newsletter Support the Show:If this episode gave you fresh ideas or a little coaching relief, would you leave a review? It helps more solo coaches find their flow and fuel their freedom.Visit my site
S1 Ep 16Why Your Marketing Isn’t Converting (And How to Fix It with the 85-12-3 Rule)
Are you showing up, posting, emailing, and still not getting a steady flow of clients? It's Ok, just listen in.In this episode of The Solo Coach Podcast, we’re diving into the real reason your audience isn’t buying (and why it’s not your offer). If you’ve ever felt like giving up on your content or launching to silence, this one’s for you.We’ll explore:● Why only 1-3% of your audience is actually ready to buy● How to speak to the 85% who are quietly watching● What to say to move them into actionAs a solo coach, this episode will empower you to align your message with where your audience actually is, so you create consistent momentum and client flow.What You’ll Learn:● How to use the 85-12-3 Rule to understand buyer readiness● The three types of content that move people closer to buying● Tiny marketing shifts that make a massive differenceResources Mentioned:● Advanced Manifesting ($9/month)● Find Coaching Clients – the newsletter that shows you where to focus your energy, so you have plenty of clients.● Visit my Website for more resourcesSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses with more ease.
S1 Ep 15Shift Your Energy, Attract More Clients: The 7-Minute Daily Practice
Feeling like business growth is harder than it should be? You might be focusing on the wrong thing, and it’s not your marketing strategy. In this episode of The Solo Coach Podcast, we’re diving into the power of shifting your energy state, and how doing it in just seven minutes a day can change everything.If you’ve ever felt heavy, stuck, or invisible in your business, this episode is for you. We’ll explore:● Why your emotional energy affects client attraction● The 7-minute daily process to clear heavy emotions fast● How to reframe your self-talk and raise your vibrationAs a solo coach building your dream business, this episode will empower you to shift your energy, see new opportunities, and naturally attract the success you want.What You’ll Learn:● How to uncover and clear hidden stories sabotaging your progress● A quick technique to anchor into higher-energy states● How physical movement locks in new emotional patterns for successResources Mentioned:● Grab The 7-Minute Shift Workbook● Join the Happy & Successful Business Mastermind● Subscribe to Find Coaching Clients: The Newsletter🤍 Support the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and build their businesses with more ease and energy.Visit my website
S1 Ep 14Are Broken Bridges Blocking Your Clients from Saying Yes?
You're posting, maybe podcasting, promoting your website, and more but the clients still aren’t coming? You’re not broken. And your business isn’t either. But your bridges are.In this episode of The Solo Coach Podcast, we’re diving into how "broken bridges" in your online presence could be silently costing you clients and simple ways to fix them fast.If you’ve ever felt like you’re working hard but not seeing results, this episode is for you. We’ll explore:● Why your content and offers might not be properly connected● How to run a quick “Missing Money Check” on your business● Easy updates you can make today to turn visibility into paying clientsAs a solo coach building your business, this episode will empower you to connect your platforms to your offers and start seeing real client flow, without needing more content, followers, or complicated funnels.What You’ll Learn:● How to identify and fix “broken bridges” blocking client flow● A 3-step Missing Money Check to spot where you're losing leads● Simple updates that take less than 20 minutes but make a massive differenceResources Mentioned:● List Growth Planning Calendar● Find Coaching Clients Newsletter● Weekly Momentum CoachingSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses too.✨ Visit my website✨ Subscribe to my free newsletter: Find Coaching Clients
S1 Ep 13The One Simple Marketing Plan That Changed Everything
Marketing your coaching business doesn’t have to feel overwhelming, scattered, or like a constant cycle of procrastination.In this episode of The Solo Coach Podcast, we’re diving into the exact simple marketing plan I created for myself, one that powers my entire strategy and helps me stay consistent without the burnout.If you’ve ever felt like marketing is just too much to manage, especially as a solo coach, this episode is for you. We’ll explore:● How one anchor article each week can power your entire content strategy● The smart systems I use to stay visible and grow consistently● What it actually looks like to drastically simplify your marketingAs a solo coach, this episode will empower you to create a doable plan that brings in real results, without working 24/7 or over complicating everything.What You’ll Learn:● How to start with just one piece of content each week● How to repurpose content across emails, posts, and podcasts● Why small systems and automation make a massive differenceResources Mentioned:● List Growth Planning Calendar (Free)● Marketing Made Doable System ● Subscribe to my YouTube channel: Coach DiariesSupport the Show:If you enjoyed this episode, please leave a review! Your feedback helps other solo coaches discover the show and grow their businesses too.Want more support?Visit my websiteSubscribe to my free newsletter: Find Coaching Clients