Season 1 · Episode 72
Punch Cards, Frequent Flyers, and the Future of Loyalty
The So What from BCG · Boston Consulting Group BCG
July 17, 202420m 37s
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Show Notes
The average US consumer belongs to around 14 loyalty programs. Edward Crouch, BCG’s global leader for loyalty and membership, explains how unique experiences and personalization can convert everyday customers into loyal fans.
Learn More:
Edward Crouch: https://on.bcg.com/3zgpaF0
Loyalty Programs Need Next-Generation Design: https://on.bcg.com/4chjlWy
Travel and Tourism: https://on.bcg.com/3KXgJ3X
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