SPI 768: Ditch the D Word—"Discounts"
The Smart Passive Income Online Business and Blogging Podcast · Pat Flynn
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Show Notes
#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can work wonders for your sales. So why would we want to remove this tool from our marketing arsenal? Listen in on this session for a behind-the-scenes look at what we're doing at SPI and the cohort-based model that's replaced discounts for us! This has been an incredible business move and a massive boost to our student and community member success rates. Of course, offering products at a lower price point still makes sense in some very specific scenarios. Tune in to also get my thoughts on when to use discounts in your product lifecycle. Don't miss out on this one. Enjoy! Show notes and more at SmartPassiveIncome.com/session768.
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