Episode 96: How can you use donor personas to guide your communications?
Farra Trompeter is joined by Mica Bevington, US director of communications and development at Humanity and Inclusion to discuss how you can use donor personas to guide your communications.
The Smart Communications Podcast
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Show Notes
How can you use donor personas to guide your communications? At Big Duck, we define personas as tools that define a segment of your audience, who they are in connection to your work, what they care about, how to best reach them, where to find them, and more. Farra Trompeter chats with Mica Bevington, US director of communications and development at Humanity and Inclusion about how their team defines personas.