Episode 94: How can you update an iconic brand?
Sarah Durham, chief executive officer at Big Duck, and Mark Graham, chief marketing & communications officer at American Friends Service Committee, explore how well-known organizations can evolve their brands.
The Smart Communications Podcast
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Show Notes
A classic brand identity is hard to change. Old perceptions about your organization’s brand or internal shifts can be challenging. Listen in as Sarah Durham talks with Mark Graham, chief marketing & communications officer at American Friends Service Committee about AFSC’s distinctive brand and the organization’s journey to evolve its iconic identity.