Episode 85: Is it strategic?
Sarah Durham and Laura Fisher define goals, objectives, strategies, and tactics, and where and when to pressure test an idea.
The Smart Communications Podcast
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Show Notes
Is it strategic? Strategy is the practice of defining what you want to achieve and identifying the best ways to achieve it. Sarah Durham and Laura Fisher unpack terms like goals, objectives, strategies, and tactics and offer background and examples of how they intersect. Listen in as they answer a few questions frequently by nonprofit communicators, and apply these terms and pressure test for strategy.