Episode 58: Interviews, focus groups, or surveys: which should you use?
How does your brand resonate with your participants? Learn how you can conduct your own research using interviews, focus groups, and surveys with Sarah Durham and Laura Fisher.
The Smart Communications Podcast
March 18, 202024m 9s
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Show Notes
How does your brand resonate with your participants? Sarah Durham and Big Duck’s Senior Strategist Laura Fisher discuss the ins and outs of interviews, focus groups, and surveys. Learn how you can conduct your own research, make your focus groups more diverse, and how to get more accurate responses.
Topics
nonprofitnonprofit communicationsinterviewsfocus groupssurveysaudience research