Episode 46: How do you involve your community when rebranding?
Elisabeth King of Lycée Français de New York successfully involved over 2,000 people in her nonprofit’s rebrand. Learn how and get tips for making your organization’s change process more inclusive.
The Smart Communications Podcast
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Show Notes
“You’re never going to get 100% buy-in...” is one of many lessons Elisabeth King, Director of Communications for Lycée Français de New York, learned during her organization’s rebrand.
Over two-plus years, she oversaw a process that thoughtfully involved over 2,000 people—students, parents, teachers, and staff. Listen in to hear how she undertook this complex change management process and navigated buy-in. You’ll get tips for involving your community in a significant organizational change, too.