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Episode 33: Should your organization produce a PSA?

Episode 33: Should your organization produce a PSA?

Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences creating Public Service Announcements (PSAs) for TV and print.

The Smart Communications Podcast

April 10, 201918m 48s

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Show Notes

Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association, sits down with Sarah Durham to discuss her experiences creating PSAs and shares lessons learned along the way. Tune in to learn how APDA uses their PSAs as tools to raise awareness, reach new audiences, gather stories, and change perceptions about Parkinson’s disease.

Topics

nonprofitnonprofit communicationspsapublic service announcementsprint psavideo psatelevisiontv productionNielsen ratings