Episode 30: How do you structure a growing communications team?
Suzanne Shaw, Director of Communications at the Union of Concerned Scientists, bridged silos, built in-house capacity, and more through department restructuring. Listen to her story.
The Smart Communications Podcast
Audio is streamed directly from the publisher (aphid.fireside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Suzanne Shaw is Director of Communications at the Union of Concerned Scientists and has over three decades of expertise in nonprofit and private sector marketing and communications.
She restructured her communications department with the intention to build in-house capacity, increase efficiency, bridge “channel-silos,” and measure marketing efforts more effectively. Tune in to hear how she did it and get tips for deciding what a nonprofit with a small communications team should take on in-house vs. outsource.