Episode 206: How can you use science to engage donors?
Learn how neuroscience can shape fundraising, including anniversary, capital, and year-end giving campaigns, to build trust, spark emotions, and drive donations.
The Smart Communications Podcast
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Show Notes
What if fundraising strategy started with the brain? Farra Trompeter, co-director, talks with Cherian Koshy, CFRE, CAP, author of Neurogiving: The Science of Donor Decision-Making, about how neuroscience and behavioral psychology can strengthen donor engagement. They share insights nonprofits can use to build trust, write clearer appeals, and design campaigns that motivate supporters.