Episode 201: How do you approach rebranding a 100 year old nonprofit?
Discover how a 100-year-old community foundation approached a full rebrand, refreshing their identity to engage new audiences.
The Smart Communications Podcast
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Show Notes
Insights from a major nonprofit rebrand! Join Ally Dommu, director of service development, and Brad Drazen, vice president of communications and marketing at Greater Hartford Gives Foundation, as they unpack the motivations behind changing a 100-year-old foundation’s name, the research and collaboration that guided the process, and what other organizations and foundations can learn when considering a rebrand.