Episode 20: How do you get affiliates to speak with one voice?
Stephanie Paul, VP of Marketing and Development at the American Parkinson Disease Association, shares her experiences rebranding and how it helped APDA's chapters sing from the same songbook.
The Smart Communications Podcast
October 17, 201814m 43s
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Show Notes
Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice.
Topics
brandingnonprofit brandingnonprofit brandsnonprofit communicationsAPDAbig duck