Episode 154: How can you deliver the right message to the right audience?
Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging.
The Smart Communications Podcast
February 7, 202418m 48s
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Show Notes
What is most important, the message, the channel, or the mindset of the audience you are trying to reach? Farra Trompeter, co-director, and Ryan Gerhardt, copy director, discuss how we think about segmentation and messaging, the differences between organizational and persuasive messaging, and more.
Topics
nonprofitmessagingbranding