Episode 153: How should you approach audience research?
Learn how to bring authenticity to conducting audience research and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).
The Smart Communications Podcast
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Show Notes
Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).