Episode 128: How can you stop the spread of so many sub-brands?
Farra Trompeter and Claire Taylor Hansen explore why brands need a clear organizational structure to connect sub-brands and how you can explore brand architecture at your nonprofit.
The Smart Communications Podcast
January 18, 202322m 18s
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Show Notes
Do the sub-brands of your nonprofit reflect your brand strategy and help you engage audiences, or do they cause confusion and limit participation? Join co-director, Farra Trompeter, and creative director, Claire Taylor Hansen, as they discuss how to use sub-brands strategically.
Topics
nonprofitpodcastsub-brandsstrategy