Episode 113: How can you use research to understand your brand perception?
What kind of research can an organization conduct if they want to understand their brand perception? How can you engage your community and center equity in the process?
The Smart Communications Podcast
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Show Notes
Looking to raise awareness, increase visibility, and become a household name? Before any of this can happen, it is important to conduct research to understand your organization’s brand perception. Farra Trompeter, co-director, and Ally Dommu, director of strategy, share tips on how to get started with research, ways to engage your community, and how to process insights to make changes.