
Episode 104: How can you embrace the challenges of changing your name?
Learn more about what a good name can do for organizations–and how to navigate the process of changing it in the episode of the Smart Communications Podcast.
The Smart Communications Podcast
January 19, 202215m 2s
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Show Notes
Why would an organization consider changing its name? Farra Trompeter, co-director, and senior copywriter, Ryan Gerhardt, dive into the joys and pains of naming as part of the branding process.
Topics
nonprofitbrandingbrands