SBBM #16 – Pay Per Click Advertising and Google AdWords Strategies
The Small Business Big Marketing Podcast with Tim Reid
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Show Notes
Ahhhh...the end of the year is nigh! We can smell the brandy cream and hear the presents being opened already. Welcome to the second last episode of SBBM for our 2010 season. And today we have a very, very sepcial guest in Luke Moulton...that's right Lukeee, Lukeeee, Lukee! He' going to share with us the good, the bad and the ugly of PAY-PER-CLICK (PPC) advertising. Specifically a bit of Google Adwords and Facebook advertising action. We also touch on the fact that our humble little marketing show has been voted by Apple iTunes as the 12th best new podcast for 2009. *Blush*. So sit back, grab a Pina Colada or some other 80's type cocktail and get ready to have one more part of your marketing demystified.
Google Adwords
Facebook advertising
Market Samurai - Keyword Research Tool
Google Keyword Tool
Perry Marshall
Pay Per Click Advertising and Google AdWords Strategies (PDF Transcription)
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