The Small Business Big Marketing Podcast with Tim Reid

Do you like the idea of getting yourself or your business on The Today Show without paying a cent? Thought so. Then listen up as The Today Show’s Chief-of-Staff, Joshua Del Pozo, explains exactly how you can. It’s a star-studded episode 617 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Joshua Del Pozo, The Today Show's Chief-of-Staff … Joshua Del Pozo is the Chief-of-Staff for The Today Show, one of Australia’s most watched current affairs and news-based programs, watched by hundreds of thousands of Aussies every week. Basically, he’s the guy responsible for the show’s content, the topics covered, and the guests that appear either as special comment providers or as news stories in their own right. So if the idea of getting yourself or that beautiful business of yours on national TV appeals, then stop what you’re doing and focus as Josh steps us through exactly how to get free national TV coverage. He even gives out his personal email address! Oh, a quick point on any limiting beliefs you may carry around this topic even if The Today Show’s not your cup of tea, or maybe you think that social media is where you need to focus your marketing attention, please don’t underestimate the flow on effects for you or your business being featured on prime time TV. Yes you’ll get national coverage, build brand awareness, and maybe even make some sales … but who knows what else may happen? Another media outlet may want to cover your story, a potential strategic partner may contact you, or your Mum will just be super proud of her golden child! I started off by identifying the elephant in the room … Resources mentioned in this episode of your favorite marketing podcast Interview with Beer Cartel founder Richard Kelsey on how a survey got him national media coverage Interview with Rebecca Derrington of Source Bottle Interview with Tina Tower on how to get free publicity Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Keen to use email marketing to grow your business? Cool. On your website, offer visitors something of high perceived value to them, but at a low cost to you. In exchange for their email address, they get it for free. It might be an eBook. A video full of helpful tips. A one-off discount coupon. Over time you build an email list of prospects, that you then communicate with on a regular basis. The result? More loyal customers. More sales. And the lifetime value of those customers increases exponentially. Sounds good, huh? It’s a retentive episode 616 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about email marketing expert Adam Robinson … Adam Robinson is the founder of Retention.com, a company laser-focussed on solving the #1 problem marketers and eCommerce brands face today: growing, engaging, and re-activating their email database. In just two and half years, and with zero funding, Adam has grown Retention from zero to $14M in annual recurring revenue. Trust me, he knows what he’s doing! We cover plenty of marketing ground including: Why you need an email database and how to build one If you have built an email database, you’ll discover how to best engage with it The role polarisation plays in attracting and retaining customers Plus Adam shares some great case studies covering all of the above Now, I intended to kick things off by asking Adam how he became a retention expert, but we were quickly side-tracked when he mentioned just how much he paid for his business’s domain name! Resources mentioned in this episode of your favorite marketing podcast Interview with email marketing expert Shane Tilley (Email marketing tips) Interview about Sports Illustrated's email marketing strategy AI generated copywriting with Jasper Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If there was a more mature, funnier, well-informed small business marketing lover than me, then it’s Jay Baer. The guy has an uncanny ability to turn even the most sceptical business owner into a marketing tragic. I’ve been stalking, I mean following Jay’s work for over ten years, and every book (he’s written six), every research study he’s commissioned, every new concept he comes up with to help us small business owners grow, never fails to disappoint. It’s an exciting episode 615 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about small business marketing expert Jay Baer … OK, so if I asked Jay Baer to introduce himself, here’s what he’d say: “The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. And, lover of all things plaid!” I agree with all of the above, plus here’s my own two bobs worth. You see, Jay is a marketing hero of mine who I’ve been following for over ten years. He first appeared way back in episode 296 where he spoke about his then new book Hug Your Haters. What I really like about Jay is that he has an engaging way of identifying and uncovering the fun side of marketing that always produces results for those who action his teachings. Jay’s second book Youtility is in my top 3 marketing books of all time. In terms of achievements, it’s an impressive roll call. He’s: One of less than 200 living members of the Professional Speakers Hall of Fame An inductee into the Word of Mouth Marketing Hall of Fame An advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations and 36 of the FORTUNE 500 I encourage you to get your journal out for this one, as we cover so much marketing gold it verges on embarrassing! Topics include: The importance of speed in business How to create an unforgettable customer experience How to create effective marketing on a limited budget Jay shares his #1 secret to getting a return from your social media We touch on word-of-mouth marketing And plenty more … I started off by asking Jay Baer to share his favourite definition of marketing … Resources mentioned in this episode of your favorite marketing podcast Interview with Jay Baer on Hug Your Haters Interview with another marketing great in Seth Godin Interview with Queen Cherry Bomb Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Book host Tim Reid to speak at your next event or conference Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn’t you?! Well, I’ve got just the fella to help you do that. Paul Waddy is one of retail-tech’s brightest minds, in fact, he’s just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It’s an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Selling Online for Dummies author Paul Waddy … Paul Waddy is an eCommerce expert and strategic advisor to some of Australia's most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty. In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards. He’s such an expert in the eCommerce space that he’s just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality. As an aside, I couldn’t help myself … I Googled what are the strangest titles for For Dummies books, and the top 3 are: Anger Management for Dummies (Step 1 is don’t get angry when someone calls you a dummy!) Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!) And the third one is Procrastination for Dummies, although no one gets around to reading this one! Enough stupidity. This is serious stuff! So settle in as Paul Waddy covers: How a clever eComm play can recession-proof your business The various ways of integrating eComm in to an existing business What you’d need to do to clear $5,000 a month after three months of starting an eCommerce business How to get traffic to your online store And plenty more. Paul starts by explaining what he loves about eCommerce … Resources mentioned in this episode of your favorite marketing podcast Interview with Power Planter founder (eCommerce store) Interview with Snotty Nose's founder (eCommerce store) Interview with eBike ecommerce store founder John Murphy 0eCommerce store) Interview with Stu Heinecke on getting that meeting Interview with Steve Simms on how to get Elton John as a client Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150 Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Keen to find your purpose? Growing a business can be tough. And with all the uncertainty in the world, you’d be excused for feeling a little negative at times. If you’re looking for a super effective way to create positive change in your life, and your employees’ lives, then you’re going to love what world surfing champion Shaun Tomson has to share. It’s time to paddle out into big surf on episode 613 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about The Code's Shaun Tomson … Shaun Tomson has an impressive CV. He’s a world surfing champion, an inductee in the Jewish and South African Sport’s Hall of Fame, the US Surfing Hall of Fame, and Surfer Magazine described him as one of the greatest surfers of all time and one of the most influential surfers of the 20th century. Shaun is a past board member and ambassador for Surfrider Foundation, the world’s largest environmental group dedicated to protecting the world’s oceans. He started, managed and sold two multi-million dollar clothing brands – Instinct and Solitude (co-founded with his wife Carla). He’s worked alongside Patagonia founder Yvon Chouinard. He is the author of the best-selling books The Surfer’s Code: 12 Lessons for riding through life and The Code: The Power of I Will, and most recently The Sage and the Surfer. In his books and from stages around the world, Shaun talks about the influence of positivity on success in life and business, based on his own experiences of overcoming seemingly insurmountable challenges, in and out of the surf. So, if you’re wanting a little reset (especially post all the COVID madness), if you want a little nudge in helping you get back to what you truly stand for in business and in life, then you’ll love what Shaun has to share as we go deep on how to write your own life’s code, how to be mission-driven, the power of ‘Yes!’ in business and how to hustle. Shaun is a great hustler! BTW, Shaun has lived quite the life and we do touch on a topic or two that may trigger for some of you. So remember, please talk to someone if you’re feeling low, or you can always call Lifeline in Australia on 13 11 14. Here’s Shaun sharing how we came to meet! Resources mentioned in this episode of your favorite marketing podcast Write your own personal code on Shaun's website Interview with Canva founder Melanie Perkins Shaun's surfing movie ... Bustin' Down The Door Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

What on earth can us business owners learn from Jono Coghill, a member of Powderfinger … one of Australia’s biggest ever rock bands? The answer? Plenty! Tune in as we go deep into the business of music with rock 'n roll royalty. It’s a very rock ‘n roll episode 612 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. A little more about Powderfinger's Jono Coghill … Jono Coghill was the drummer for Powderfinger, one of Australia’s biggest rock bands of the 90s and naughties. Their achievements include 18 ARIA awards, the third highest behind Silverchair and John Farnham, including Best Group, Album of the Year and Highest Selling Album. They’ve sold millions of albums, and accumulated well over 1.5 billion downloads on Spotify alone. Their anthems These Days and My Happiness were ranked #1 on the Triple J Hottest 100 in 1999 and 2000, and 21 other Powderfinger tracks have ranked on this list in other years. They’ve toured with ColdPlay, Crowded House and Silverchair, and have had their music feature in Hollywood blockbusters including Mission Impossible and Two Hands. Now, at this point I can hear you yelling down your speaker “Hey Timbo, what’s all this got to do with small business marketing?” Everything! This is a deep dive with one of Australia's rock ‘n roll royalty about the business of music. Afterall, Powderfinger went from an idea to a small business to a very fucking big one. So sit back as we cover branding, the creative process, income streams, band dynamics, dealing with both fame and failure, the importance of mentors, the annoyance of yes men, and so much more. Oh BTW, you might have picked up there’s a language warning on this episode, so lock the kids up if you need to! Righto, let’s go and meet Cogsy … Resources mentioned in this episode of your favorite marketing podcast Powderfinger's official website Interview with Jeff Bezos's shadow Interview with Janene Liston - The Pricing Lady Interview with Alexandra Watkins on business names Register free for Timbo's upcoming Effective Outsourcing Webinar Interview with John Murphy about getting to the top of Google for free Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Ball chain. Three million feet of ball chain every week. That’s what today’s guest manufactures. You know what ball chain is, right? You will shortly! Plus his 84 year old family business has become the most trusted provider of masks in the US. How’s that for a pivot!? Two vastly different products connected by a business owner who cares deeply for all aspects of his business. It’s a loving episode 611 of The (13 year-old, award-winning) Small Business Big Marketing podcast with Host Tim Reid.A little more about Ball Chain's Bill Taubner … Today’s guest owns and runs two businesses. One manufactures and sells three million feet of ball chain each week, and was started in 1938 by his great, great, great grandfather. I can already hear you asking what the hell is ball chain. Sit tight, you’re about to find out! The other is a hygiene mask business that was started in 2020 in direct response to the pandemic, and in just two years has become the most trusted mask provider in the US. His name is Bill Taubner and whilst he doesn’t sell the sexiest products in the world, he is a business owner that cares deeply for his customers, his staff, his suppliers and his local community. He’s also a business owner that’s crystal clear on his values and ensures they’re evident in all his, and his 100+ staffs’ business dealings. And that’s where today’s big learning is for us all. As you’ll hear Bill say on more than one occasion, great businesses should be a reflection of who you are and what you stand for. Now Bill can get on a bit of a roll, making it challenging for this timid little podcaster to get a word in … but do persevere as he shares some business and marketing gold once he builds up a head of steam. I started off asking Bill how it feels to be at the helm of a fourth generation business … Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital’s official website Predicting War website LiveWire Markets Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

With so many media outlets hawking bad economic news to improve their ratings, you’d be excused if you thought the entire world’s economy was on the verge of collapse. So I thought it was time to get a well-balanced, well-researched view. To that end, I knocked on the door of Christopher Joye, one of Australia’s most respected economists and fund managers. It’s a slightly scary episode 610 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more aboutCoolabah Capital founder Christopher Joye … Last week I had the pleasure of hearing today’s guest speak about the state of the Australian economy and what the coming 12 months looks like from a business and investment perspective. His name is Christopher Joye, and he’s one of Australia’s leading economists. He’s the founder of Coolabah Capital, a funds management business with $7B under management Prior to starting Coolabah in 2011 he worked for Goldman Sachs in London, and for the Reserve bank of Australia. In 2008, the Australian Government invested $15 billion behind a policy proposal he personally developed He was invited by the Rockefeller and MacArthur Foundations to advise the Obama Administration on the US housing crisis And he writes a weekly column for the Australian Financial Review Now, in the spirit of total honesty, the economy is a topic that I’m no expert on. I scraped through year 12 Economics, and was glad to see the end of it. So this was a hard interview to prep for, and there were times when I simply didn’t know what I should ask next. I’ll now take my dunce hat off and say with hand on heart, that despite my ignorance, Chris comes through with the goods. He has an uncanny way of (most of the time) making the complicated beautifully simple. The first part of the chat is all about his current business, then we get into the heavy stuff. So, put your big pants on as Chris gives us his deeply researched insights into what we can expect economically in 2023 and beyond, and what we can do as business owners to prepare for it and ensure as smooth a ride as possible. And I know it goes without saying, but I’ll say it anyway. Chris’s advice is of a general nature, not specific to your business. So please do your own research before acting on anything he suggests. Here’s Chris describing Coolabah Capital … Resources mentioned in this episode of your favorite marketing podcast Coolabah Capital’s official website Predicting War website LiveWire Markets Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Do you ever look at some business owners and wonder how they do it all? How do they take on so much, yet seem to hit home run after home run? How do they find the necessary time and energy to build empire after empire? Today’s guest is one of those unique entrepreneurs (some would call him a unicorn), and he’s kindly agreed to share his secrets of success with us today. It’s a mind-expanding episode 609 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Doctors On Demand founder John Neilson … Righto, let’s meet today’s business superstar, or as he likes to refer to himself … an old fossil! John Neilson is a qualified pharmacist with 49 years industry experience. Over that time he’s opened 26 pharmacies, ran a pharmacy broking business as well as a medical centre. For a time he owned and operated Koala Beach, a business selling sunglasses, hats, sunscreens, cosmetics and fragrances to pharmacies across Australia. The company had 14 sales representatives and at one stage was the largest hat importer in the country. John’s also been actively involved in several major property developments in Queensland. If all that’s not enough, he’s the co-founder of Doctors On Demand … a 24/7 Telehealth Service providing online doctors appointments, medical certificates and prescriptions. Oh, and he’s also one of my ocean swimming buddies. That’s a seriously impressive CV! I started by asking John what drives him. Resources mentioned in this episode of your favorite marketing podcast Doctors On Demand official website Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

21 year-old Pam Jabbour made 100 cold calls a day for a year before securing her first client. 100 cold calls. A day. At the age of 21!! 17 years on, she has offices in Australia and China, and runs a multi-million dollar business that dresses 350,00 people daily, Including some seriously blue chip clients and Australia’s Winter Olympics team. And guess what she attributes her success to? Marketing. Good old fashioned marketing! It’s a well-presented episode 608 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid. . A little more about Total Image Group Founder Pam Jabbour … Pam Jabbour is the founder of corporate uniform business Total Image Group. A 17 year-old Aussie-owned family business that designs and supplies corporate uniforms. She’s got 36 staff, offices in Australia and China, and a list of blue-chip clients any of us would give their eye teeth for. You’re going to love Pam as she generously reveals the secrets to her success including her deep respect for marketing, how she mastered the art of cold calling, how she wins big corporate contracts, the ups and downs of running a family business, how she’s built a culture that attracts and retains great staff, how she deals with Imposter Syndrome and plenty more. I started off by asking Pam how it feels knowing she dresses 350,000 people every day. Resources mentioned in this episode of your favorite marketing podcast Interview with Thankyou Group founder Daniel Flynn. Interview with Rip Curl founder Bryan Singer. Interview with Flight Centre co-founder Geoff Harris. Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Australia’s medicinal marijuana industry is poised to explode. Leading the charge is cannabis entrepreneur Gary MacKenzie who is the co-founder of Releaf, the first and largest clinic and dispensary franchise in the Asia Pacific region. It’s a very chilled episode 607 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Releaf’s co-founder Gary MacKenzie … Today’s guest is a successful entrepreneur and marketing professional with over 25 years of management and CEO experience across technology, direct marketing, outsourcing and digital content with a focus on building brands. And that’s exactly what he’s done with the Releaf brand … From scratch, building it to the first and largest medicinal marijuana clinic and dispensary in the Asia Pacific region. As one of Australia’s leading cannabis entrepreneurs, Gary has become somewhat of a figurehead in an industry that's just starting to find its feet and gain acceptance amongst a community that is divided as to its benefits and values. And that’s where my interest lies. How does one start a business in a relatively new industry, full of red tape and where not everyone is supportive of it being legal. Now I was hoping this interview would have a greater focus on the business of starting a legal, medicinal marijuana business in Australia, however as you’ll hear, Gary is a huge believer in the health benefits of his products, so he talks quite a bit about that. Which isn’t necessarily a bad thing as you’ve heard me rattle over the years about the fact that the best marketing is a great product. Let’s go and meet Releaf founder Gary MacKenzie … Resources mentioned in this episode of your favorite marketing podcast About Releaf - Australia’s largest medicinal marijuana clinic and dispensary Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Looking for a new business idea? Maybe a new revenue stream is appealing? Or are you searching for a cheeky little side hustle? One with minimal set-up costs and requires you to hold no stock. If you answered “Hell yeah!!” then drop everything, as you’re about to discover the ins and outs of dropshipping with one of Australia’s best. It’s a ship-hot episode 606 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Dropship Break Thru’s Jon Warren … I’m excited about today’s topic and guest for two main reasons. Life’s getting expensive and we’re all looking for ways to make an extra quid. Dropshipping can produce that with minimal outlay. And my guest has mastered the art and science of dropshipping, and as a result lives an envious lifestyle by the beach. In simple terms, Dropshipping is selling other people’s physical products online. And Jon Warren is one of Australia’s dropshipping specialists. In 2014 he launched his first dropshipping business, which grew to seven figures in 24-months whilst he was still working for the man. He sold it three years later, having produced $4M in revenue at a 20% margin. Since then he’s launched three more dropshipping businesses, all of which have reached seven figure annual revenue with super healthy margins. John now shows peeps like you and I how to do it with his online dropshipping course - That link will get you some seriously good bonuses you won't find elsewhere. Time to get excited team … Here’s Jon providing us a deeper explanation of the dropshipping business model and why it’s so good. Resources mentioned in this episode of your favorite marketing podcast Access Jon’s exclusive Dropshipping course offer to my listeners Jon Warren’s personal website Interview with eBike to hunters dropshipper John Murphy Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Right off the bat, today’s guest made a critical business decision. To launch Australia’s biggest eSports and gaming brand, he was going to go big, real big from day one. No pussy footing around. No waiting for this to happen in order for that to happen. Nope. He just went fucking big (his words, not mine) from day one. It’s a game-on episode 605 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Fortress Melbourne’s Jon Satterley … OK, time to fess up. I know very little about the eSports and video games industry, despite it being bigger than Hollywood and the music industry combined. It’s fucking huge! Yeah, I grew up with an Atari in my bedroom, and to this day I have a sit down video game machine with about 40 games on it from the 80s … from Space Invaders to Pacman to Donkey Kong and everything in between. But these days, top games are earning more than Hollywood blockbusters. Grand Theft Auto V has raked in North of $6 billion compared to James Cameron’s Avatar, the highest grossing movie ever at $2.8 billion! And now there are dedicated arenas, like Toronto’s Esports Arena, that seats 7,000 screaming gamers, as they watch their heroes compete for prize pools in the millions of dollars. So, to find out more about this relatively new but burgeoning entertainment industry, I contacted Jon Satterley, the co-founder of Fortress Melbourne. Fortress occupies 2,700 sq m inside Melbourne’s prestigious Emporium Shopping Mall, and has to be seen to be believed with gaming rooms, an eSports arena that can seat 1,000, it’s got bars, VIP booths, arcade alleys, even a room full of board games (old school!). So sit back as Jon takes us inside one of the world’s biggest entertainment industries, but also explains where the idea for Fortress came from, and why he and his business partner decided to go, and I quote, fucking huge from day one. Resources mentioned in this episode of your favorite marketing podcast 5 proven marketing ideas lead to Lawpath becoming Australia’s leading online legal platform | #604 Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Tom Willis’s deep respect for marketing has resulted in a business that gets around 350 sign-ups every day, has over 10,000 5-star Google reviews, and four million website visits annually. And no, the business doesn’t have some astronomical marketing budget … It’s a simple legal advisory service for small businesses in Australia. It’s a mind-expanding episode 604 of The (13 year-old, award-winning) Small Business Big Marketing podcast with your host Tim Reid. A little more about Lawpath’s Tom Willis … Tom Willis is the co-founder of Lawpath, a business he started with some mates in 2014, and today Lawpath is the number one online legal platform for Australian small businesses. In a large part thanks to Tom’s deep understanding of his prospects’ needs Lawpath: Is responsible for starting six percent of all companies in Australia Has assisted over 300,000 Australian business owners with their legal needs, saving them over $100M in legal fees Has 350 businesses sign-up every single day to seek help with contracts, company registrations and legal advice Has over 10,000 5-star reviews on Google And the website gets over four million visits annually So, seriously … grab a pen and paper, or open up your Notes app as Tom shares his secrets to success including Lawpath’s: Customer acquisition strategy His cake method for combining various campaign activities How to leverage key partners The power of newsjacking And why a blog post about driving without shoes became a powerful lead magnet! I started by asking Tom what problem Lawpath solves for business owners … and I must say, his answer is beautifully to the point … A lesson for us all, right off the bat!!! Resources mentioned in this episode of your favorite marketing podcast Get your first legal document free with Lawpath (Value $199) How to attract more customers in toy uo business with this simple customer attraction strategy How to use equity crowdfunding to grow your business Inside Australia’s record-breaking crowd funding campaign Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

How to price anything is tough. And something every business owner doesn't want to get wrong. So I thought I'd get The Pricing Lady in to help us all optimise our pricing strategy. It’s a priceless episode 603 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Janene Liston AKA The Pricing Lady Now, from what I can tell, pricing is one of those business activities that freaks the majority of business owners out. Agree? And if you get your pricing wrong, it can have a major impact on your growth. Which raises so many questions like … How do you best decide what to charge? Should you copy your competition’s pricing? When should you include prices on your website? When, if ever, should you discount? Are you charging too much? Too little? Luckily Janene Liston AKA The Pricing Lady has answers to them all. Plus more! She’s a genius at making sense of how to price your goods or services, as well as how you should speak, act and market your brand to achieve the optimal price. Now, Janene is an engineering graduate, and has a deep interest in bridges, which begs the question … how on earth did she become a world specialist on pricing?! Resources mentioned in this episode of your favorite marketing podcast Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Stage Kings Jeremy Fleming | #527 Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Hey business owner. That’s you … Yeah, you! Today’s guest has one bit of advice for us all … 'Live and breathe only what you love'. Heard it before? Me too! Thought it was a bit unrealistic? Me too! Afterall, we’ve all got to make a quid. Well, we’re about to be proved wrong. And that’s not a bad thing. It’s a glass-half-full episode 602 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about NightQuarter's Michelle Christoe Michelle Christoe is the co-founder of NightQuarter, an immersive live entertainment precinct on Australia’s beautiful Sunshine Coast. NightQuarter is a massive outdoor space with food trucks, 6 stages for live performances attracting the likes of UB40 and James Reyne, there’s retail stores, plus Michelle caters for weddings, parties … anything really! But two things especially piqued my interest in wanting to chat with her. One is her unwavering philosophy around only doing what brings you joy … in business and life generally. And on a more practical level, I wanted to know how she overcame a cyber security attack when NighttQuarter’s Instagram - its number 1 form of marketing - was compromised in a very big way a few months ago. So let’s go and meet Michelle Christoe, where I kick things off sounding a little too envious! Resources mentioned in this episode of your favorite marketing podcast What's on at NightQuarter Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook F1 Aerodynamicist, Kate Reid, makes the world's best croissants | #552 One simple mindset shift can take you from busy to profitable | #584 Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In 2013, industrial designer Alfred Boyages had (in his own words) a seriously lucky motorcycle accident. Whilst recovering from a banged-up knee, he conceptualised the idea of a smart helmet; one that could help riders foresee what’s up ahead. Now all he needed was an army or riders to help him perfect it. Forecite Helmets was born and to this day, has a cult-like following. It’s a super smart episode 601 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Forcite Helmets' Alfred Boyadgis Like so many brands, industrial designer Alfred Boyadgis' business was born out of an unfortunate first-hand experience. In 2013, he took a slide on his Yamaha while riding through an oil slick, seriously injuring his knee. With a keen interest in wearable technologies, and given the availability of sophisticated tracking technology, Alfred was convinced that there must be a way to combine these to allow motorcycle riders to foresee upcoming hazards, enabling them to take evasive action before they became a danger. So, far from being the end of a journey, Alfred’s “lucky accident” sparked a new one. He teamed up with fellow graduate, Julian Chow, and sharing a mutual passion for motorcycle culture as well as innovative design, the pair brought to life the first iteration of what would become the Forcite MK1 smart motorcycle helmet. And a very sexy beast it is! All they needed now was an army of riders to help them perfect it. And they got that in spades, with the Forcite Helmet brand now having a cult-like following. We start off with Alfred taking us inside the mind of a motorcycle rider … Resources mentioned in this episode of your favorite marketing podcast Forcite Helmets' facebook community Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Interview with Gripsox founder Luke Goodwin Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Studio Hawk - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Imagine you’re dying with a secret. Something you’ve never had the courage to tell your friends or family. Or a last wish – a task you need carried out before you can rest in peace. Now imagine there’s someone who can take care of all that, who has little respect for the living, but will do anything for the dead. Well, there is! He calls himself The Coffin Confessor and you're about to meet him. It’s a kooky and spooky episode 600 of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Bill Edgar, AKA The Coffin Confessor A private investigator by trade, Gold Coast based Bill Edgar calls himself The Coffin Confessor, and gets paid handsomely to gatecrash funerals, will readings and wakes. Put simply, he’s a one-of-a-kind professional businessman on a mission to make good on the last requests of his soon-to-be-deceased clients. Bill’s been many things in his life including the son of one of Australia's most notorious gangsters, a homeless street kid, a maximum security prisoner, a family man, activist, philosopher and much, much more. In this no-holes-barred chat, you’ll hear how he became The Coffin Confessor, how he gets clients, the weirdest, funniest and most rewarding jobs he’s done, what he charges, how he gets the crowd on his side, along with how he became a best-selling author and the subject of a soon-to-be Hollywood blockbuster. We kick things off with Bill, AKA The Coffin Confessor, talking about his notorious gangster father … Resources mentioned in this episode of your favorite marketing podcast The Coffin Confessor book Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Sophie Lovejoy and her PJ's made in Bali Interview with Bob Wheeler of Rapid Recovery Clinic Services every business owner needs that Timbo recommends How to generate organic traffic to your website (without spending anything on advertising) High converting website designers (They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google (20% off with discount code Timbo20) Proven customer attraction strategy (and ridiculously cheap) The Boomerang Effect Timbo's book on how and why to create helpful marketing Last Week's Episode of The Small Business Big Marketing Podcast How (& why) to take your business global with international lawyer Cynthia Dearin | #599 Two businesses that made this episode possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Thanks for tuning in. May your marketing be the best marketing. Tim Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If you think the idea of that beautiful business of yours expanding overseas is a pipe dream, then think again. International business strategist and lawyer, Cynthia Dearin, may just change your mind. It’s a far-reaching episode 599 of The (13 year-old, award-winning) Small Business Big Marketing podcast. A little more about Business Without Borders author Cynthia Dearin One of the things I’m passionate about is helping you identify additional revenue streams for your business. That’s why I decided to get international business lawyer, and the founder of Dearin & Associates, Cynthia Dearin on to the show. For the last 23 years she’s been on a mission to help business owners to scale internationally and amplify their impact in the world. What a good mission! And she’s well qualified to do so, having worked in the UK, the US, Europe and the Middle East, as an Australian diplomat and management consultant. She also spent three years as the CEO of the Australian Arab Chamber of Commerce & Industry. Plus she’s the author of two books - Camels, Sheikhs and Billionaires and the one we talk about today titled Business Beyond Borders. So right now, lose any limiting beliefs you have about your business not being suited to overseas expansion as Cynthia shares: How to bridge the cultural divide & building trust Why businesses need an international strategy How to navigate the challenges of global teams Mistakes to avoid when selecting international markets How to find your ideal international clients And of course, the rules of international marketing & pricing Resources mentioned in this episode of your favorite marketing podcast Business Beyond Borders - Cynthia Dearin's book on taking your business global FitNest Mama Podcast with Kath Baquie Join thousands of motivated business owners in The Small Business Big Marketing Tribe on Facebook Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing Last Week's Episode Serial entrepreneur Wayne Hamlet's motto is "Never, ever give up" | #598 Two businesses that made this episode possible (please support them) DELL Technologies - Small business solutionsStudio 1 Design - High converting website designers Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In January 2021, COVID forced serial entrepreneur Wayne Hamlet’s event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, Wayne launched an idea with huge potential. In fact, if you’re a business owner, then you need it. It’s as simple as that! It’s a ridiculously inspiring episode 598 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid. A little more about Smile Fred’s Wayne Hamlet … If you’re a long time listener, you’ll know I tend not to interview owners of businesses in the start-up phase. There’s plenty of other podcasts doing that, plus I want to make sure you only get learnings from established business owners, who’ve got the runs on the board. However, today’s guest is in start-up mode. So why’d I break the rules? Because Wayne Hamlet’s story is super inspiring, and I actually want to give him a leg up. He’s a serial entrepreneur who’s not afraid to have a crack. Unfortunately to date, after starting three businesses, his efforts have been rewarded with little more than experience. Making matters worse, in January 2021, COVID forced his event hire business into liquidation. Two months later, he declared bankruptcy, losing everything, and took a job as a real estate agent. Not one for giving up, at the age of 50, Wayne and his wife decided to roll the dice one more time and start Smile Fred, an online greeting card and gift box business that makes it ridiculously simple for you to send personalised cards and gifts within 5-minutes from wherever you are. An idea that every single one of us could use to show gratitude to our clients, suppliers, staff … anyone! Basically, it’s a business idea that makes the world a better place. By the way, this chat may contain a trigger for some of you, as Wayne’s business journey certainly hasn’t been all roses. Who’s has?! If you’re doing it tough, and don’t have anyone to download to, then please call Lifeline or your local mental wellbeing support service. Now … Instead of starting with Wayne answering a question, take a listen to the audio from this video that appears on Smile Fred’s website. It not only explains how Smile Fred works, but why it exists and a little bit of Wayne’s back story. Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap) The Boomerang EffectTimbo's book on how and why to create helpful marketing Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutionsStudio 1 Design - High converting website designersFun Escapes - Proven customer attraction ideasStudio Hawk - DIY SEO training (discount code Timbo20 for 20% off) Thanks for tuning in. May your marketing be the best marketing. Timbo Reid+61 480 015 150 Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Dare Jennings founded the iconic, irreverent and highly collectible Aussie surf-brand Mambo, which he sold in 2000, made a lot of coin and moved on to his next endeavor, Deus ex Machina, where he combined his love of motorbikes, surfing, and music, to create a business that has stores in Australia, America, Asia, Europe and Africa. So sit back as Dare chats with host Tim Reid about how he uses culture to build incredible, sustainable, and loved businesses. And most importantly, why trying to be everything to everyone is a wonderful recipe for failure.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

John Murphy is an Irish, animal lover living in Italy selling eBikes to hunters all over the world. Banned from Facebook Ads and Google Adwords despite spending tens of thousands of dollars with them, he urgently had to figure out another way to drive traffic to his drop-shipping business’s website. He did. And his six figure annual turnover quickly went to seven, with the majority of his sales coming from organic traffic. Fortunately for you and I, John shares his secret sauces (yep, there’s more than one) with us today. It’s a stop-relying-on-Facebook-and-Google-ads episode 596 of The (13 year-old, award-winning) Small Business Big Marketing Podcast with host Tim Reid. Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Belly Band creator Carol Brunswick spent over $300,000 of her family’s savings, with little or no return, before landing on a more effective way to grow her business. The new improved way involved bootstrapping everything, and adopting a people first, profit second philosophy. It worked! Now she’s sold 70,000 Belly Bands and absolutely loves building a business that’s making such a difference to her precious customers’ lives. Although it does raise the question … What on Earth is a Belly Band?! It’s a curious, yet warm and fuzzy episode 595 of The (13 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Amanda Walker is the co-founder of the hot chip mini empire Lord of the Fries. Launched in 2004 with her husband, they now have 23 stores nationally. Join host Tim Reid as she shares her business journey along with why and how to slowly build a business you’ll love.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Here's a masterclass on how to create Australia's best gelato experience with Gelato Messina's co-founder Declan Lee. All this and more on The Small Business Big Marketing Podcast hosted by Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

No matter what industry you're in, challenge the way things get done, because more often than not, there’s always a better way. That’s certainly the experience of Steffan Van Lint, the founder of Quiz Meisters, one of Australia's largest (and certainly most fun) pub trivia companies. It’s a trivial episode 592 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

From the first time I saw Emma & Tom’s Juices on the shelf at my local cafe, I was hooked. Finally, there was a cool looking juice brand, with interesting flavours, no funky additives, plus it was named after two anonymous people. Who the hell was Emma and Tom?! It’s taken me 18 years to find that out; but it was worth the wait. Let’s go and meet Tom Griffith in a very juicy episode 591 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

I’ve always thought us business owners can learn so much from the hospitality industry, around customer service, customer experience, local area marketing etc. So, when I heard about multi-million dollar publican, Stephen Hunt, who started his 7 hotel empire from his parents’ backyard, I just had to get him on the show. It's episode 590, full of one-percenters, of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

This simple, inexpensive, proven system enables you to generate more leads into your business (and convert them) than you could ever imagine. Plus it takes your prospects’ eyes off the price. Listen in as The Institute of Wow's John Dwyer explains how with podcast host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

You’ve got a list as long as your arm of ideas to grow your business. And I’m guessing some of those ideas will happen all in good time. But some of those ideas may require more money than you currently have in order to bring them to life. That’s where equity crowdfunding steps in. A relatively new industry that’s growing by the minute. And who better to explain it to us than Australia's leading expert on the topic. It's a very equitable episode 588 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Keen to know how to use TikTok to grow your business in 2022? Excellent. Then there’s no better person to show us how than donut aficionado Phillip Kuoch, whose Melbourne bakery has one of the biggest TikTok followings of any Australian business with 680,000 followers and a gazillion likes! It's a head-scratching episode 587 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

The School of Hard Knock Knock's co-founder Morry Morgan has taken a rather interesting, brave and very funny approach to marketing his business. He's created a six-part professionally produced TV series that's gaining ground on YouTube. Join host Tim Reid on The Small Business Big Marketing Podcast as Morry explains why and how he did it.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Black Hops Brewery’s Dan Norris has had more business failures than he’d like to admit. Then one of his ideas hit pay dirt and was quickly snapped up by a large multinational. Instead of finding the closest hammock, he started a brewery. Six years on Black Hops is valued at $65M. It's a thirst-crushing episode 585 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we meet a successful business founder who’s not in the sexiest of industries, but who has a marketing mindset that I personally wish many more had. He loves marketing. Respects it. Plays with it. And guess what … he sees the fruits of his marketing labours time and time again. It's a high-growth episode 584 of The (12 year-old, award-winning) Small Business Big Marketing podcast with founder and host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Discover these simple, easy-to-implement, effective marketing ideas that will help you successfully market your small business with marketing expert and podcast host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

If obscurity is a major marketing challenge of your small business, then I have a very tailored solution for you. Get yourself on podcasts that have the attention of people you’d love to sell to. Yes, I want you to stick your head above the trench and be interviewed. It's a podcast episode 582 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

One of Australia’s leading website producers shares how to design a website to boost conversions in any niche. It's episode 581 (promising big returns) of The (12 year-old, award-winning) Small Business Big Marketing podcast with Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Luxury Escapes co-founder Adam Schwab seems unable to put a foot wrong when it comes to launching and building profitable businesses. Businesses that generate (in a matter of years) millions and millions of dollars. And right now … you’re about to find out how he does it. It's a luxurious episode 580 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Stephanie Scheller owns a marketing agency in Texas that teaches clients the not-so-subtle art of disruption. But what's different about Stephanie's teaching style is that she uses the violin to tap into the psychology of business owners (just like you) to help them create an impact in sales, marketing and people management. It's a wacky episode 579 of The (12 year-old, award-winning) Small Business Big Marketing podcast hosted by Timbo Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Aussie keyboard legend Lachy Doley talks to host Tim Reid about how Pink Floyd's Roger Waters became his biggest client. An amazing story given 4 years ago Lachy was broke. This is a great episode for anyone who’s wondering if there’s light at the end of the tunnel.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Have you ever walked past a young homeless person and avoided eye contact? Maybe you wanted to give them a few bucks only to realise you don’t carry notes anymore? Or maybe you wanted to stop and help them but you didn’t know how. Well, today’s guest has felt all those emotions … so much so that he was compelled to do something about it. So, he started a social enterprise with a marketing and sales bent … and he’s never looked back. It's a heart-warming episode 577 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today’s guest happens to have captained the mighty Hawks, the Aussie Rules Football team I’ve supported all of my life. And sure … there may be the odd fanboy moment during our chat. But, he’s also the founder of a disruptive wine brand that’s laser-focussed on removing one billion plastic bottles from our oceans by 2030. It's episode-on-a-mission, 576 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Timbo Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Today we chat with Dr. Phil. Nope. Not that Dr. Phil. Our Dr. Phil is a Florida-based heart surgeon who’s doing everything he can to keep patients OFF his operating table. In other words, he doesn’t want any clients! It's heart-stopping (maybe that should be heart-starting?!) episode 575 of The (12 year-old, award-winning) Small Business Big Marketing podcast with host Tim Reid.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Our regional Queensland business showcase wraps up this week on the Gold Coast where we meet two giants business - Zarraffa’s Coffee founder Kenton Campbell, and Nutrition Warehouse founder Grant mayo. And you’ll never guess what he was before becoming an entrepreneur! It’s a curious episode 574 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Part 7 of our regional Queensland business showcase takes us inland to Toowoomba, where we meet a globally-recognised wallpaper manufacturer, and a third generation family jeweller. It’s a bespoke episode 573 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Part 6 of our regional Queensland business showcase takes us to the Sunshine Coast, where we meet one of Queensland’s leading restaurateurs, along with the co-founder of an entirely new yoghurt category! It’s a tasty episode 572 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Part 5 of our series showcasing successful regional Queensland business founders takes us to sunny Bundaberg, where we go inside two vastly different businesses. It’s episode 571, set amongst the sugar cane, of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

Part 4 of our series showcasing successful regional Queensland business founders has us catching up with two female entrepreneurs that are making a serious dent in their respective industries. It’s a get-out-of-the-way-I’m-on-a-mission episode 570 of the (12 year-old, award-winning) Small Business Big Marketing podcastSupport the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In Part 3 of our Regional Queensland series, we catch up with two national-award winning business owners from Mackay who are doing big things in their respective industries. It’s a slightly troppo episode 569 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.

In part 2 of our Regional Queensland series, we catch up with two business owners from Townsville who are doing big things in their respective industries. It’s a balmy episode 568 of The (12 year-old, award-winning) Small Business Big Marketing podcast.Support the show: https://www.patreon.com/marketingpodcastSee omnystudio.com/listener for privacy information.