358 - How understanding your customers needs helped Justin Hale grow Camplify to 20,000 members in just two years.
The Small Business Big Marketing Podcast with Tim Reid
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Want to understand your customers so well that your marketing talks directly to them? That's what Justin Hale, founder of Camplify (think Airbnb for campervans), has done in order to build a membership base of 20,000 in just over two years ... with a valuation close to 8-figures.
In episode 358 you'll discover:
- How Justin escaped the corporate cubicle and started Camplify
- How he validated his business idea
- The key to understanding your customers needs
- How to get clear on your customer personas (you can have more than one)
- Why & how to create marketing automation funnels
- The role of an on-boarding process in creating an unforgettable customer experience
But the marketing gold doesn't stop there, you'll also learn:
- About online personal newspaper Flipboard from our resident productivity expert Dale Beaumont
- How to use scarcity to sell more
- And we revisit an interview with celebrity personal trainer Michelle Bridges
Links & Resources mentioned:
How to create scarcity in business
And this show is made possible thanks to:
Dale Beaumont's 52 Ways - An amazing free 1-day live event for business owners where you'll discover 52 ways to boost your business profits. Seats are limited. Book now.
Cornerstone - Save 70% off your running costs by offshoring to The Philippines. Book a free feasibility assessment now.
If something in this episode of Australia's favourite marketing podcast peaked your interest, then let's chat about it. Leave your thoughts below.
May your marketing be the best marketing.
Support the show: https://www.patreon.com/marketingpodcast
See omnystudio.com/listener for privacy information.