342 - The Power of Marketplace Marketing with Jason Wyatt, Founder of Multi Million Dollar Business, Marketplacer
The Small Business Big Marketing Podcast with Tim Reid
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Show Notes
Jason Wyatt is the founder of a multi-million dollar business called Marketplacer which is the world's leading online marketplace platform. This is not only got a great business story, but you will also discover the power of marketplace marketing.
Although Marketplacer is a technology company, don’t worry, this is not a software discussion. Marketplacer is responsible for the establishment of 8 online marketplaces in 14 countries. Marketplaces like Bike Exchange, Outdoria, and House of Home.
We cover a lot of marketing ground in this chat including:
- Where the idea came from and how he got it to market
- How to build and nurture a tribe of raving fans
- How you can tap into marketplace marketing
- And how you can set up your own market place
Also In this episode of your favourite marketing podcast ...
- I share another low cost marketing idea for you to implement immediately in our new segment lovingly called What Have You Got To Lose?
- And we go back into the SBBM vault, revisiting a past episode in which I caught up with past YouTube star now turned New York restaurant Daniel Delany.
Yep, you guessed it, another big episode, so let's get stuck, right in.
EPISODE TIMELINE
00:00 Two marketing insights
00:57 Teaser
01:41 Welcome & overview
05:46 Today’s guest introduction - Jason Wyatt
07:10 Interview with Jason Wyatt
45:33 Insights into WebCentral & Key Person of Influence
48:17 My Top 3 Attention Grabbers from my chat with Jason Wyatt
49:54 What Have You Got To Lose?
54:00 Wrap-up and an insight in to both a past guest & next week’s guest
MY TOP 3 MARKETING ATTENTION GRABBERS
- We live in a borderless world. You could be selling to anyone anywhere, the global market has well and truly arrived.
- One strategic decision is worth 100 operational ones. What are the BIG decisions that are going to make us more money, more freedom and more time. Check out Cornerstone Business Solutions to start outsourcing those operational tasks.
- Cancel a meeting if someone comes to you with a problem. Harsh but fair. If you're going to find a problem find a solution too.
RESOURCES & LINKS MENTIONED
Marketplacer's official website
Marketplace case studies - check out how some of Marketplacer's market places
What Have You Got To Lose? - How to Create a Niche Blogging Strategy
Wordpress Theme Marketplaces - Woo themes & Theme Forest
Interview with Youtube star turned New York BBQ House Owner Daniel Delany
EPISODE SPONSORS
WebCentral - Exclusive listener offers
Get your online marketing sorted with these exclusive listener offers.
Key Person of Influence – Become highly valued & highly paid
Grab a FREE hard or audio copy of their Amazon best-seller.
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
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