338 - The E-Myth’s Michael Gerber on how to go from a company of one to an enterprise of 1,000
The Small Business Big Marketing Podcast with Tim Reid
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Show Notes
Michael Gerber scarcely needs an introduction, however, if you haven’t heard of him before he is the Author of the small business classic The E-Myth and he has just published his latest and last book Beyond The E-Myth
This Michael Gerber interview explores why the vast majority of small business owners are on a fool’s errand.
So, he’s on a mission to turn them from a bogged down company of one, to an absolutely brilliant company of one thousand.
How’s this for a scoreboard, since The E-Myth was originally published over 20 years ago it has:
- Over 5 million copies sold
- In 2011, The eMyth was named the best selling business book of all time
- Sold in 145 countries, translated into 29 languages and taught in 118 universities
- Sold in 145 countries, translated into 29 languages and taught in 118 universities
- INC magazine calls him “The world’s #1 small business guru”
Michael has a dream to transform the state of small business worldwide. He’s been doing that for the last 40-years, and now (at age 80) he’s about to launch his newest book titled Beyond The eMyth.
But that's not all. In this episode of your favourite marketing podcast:
We cover plenty of ground in this chat including:
- What’s missing in the way most small businesses are run?
- How Michael stumbled upon the world of small business and some of the back story behind his books
- How to go from a company of 1 to an enterprise of 1000
- And the hierarchy of growth to get to 1000
- I share another low cost marketing idea for you to implement immediately in our new segment loving called What Have You Got To Lose?
- And we revisit a past episode in which I spoke to Siri, the REAL Siri Karen Jacobsen.
Yep, you guessed it, another big episode, so let's get stuck, right in.
EPISODE TIMELINE
00:00 Two marketing insights
00:45 Teaser
01:24 Welcome & overview
04:02 Today’s guest introduction - Michael Gerber
05:54 Interview with Michael Gerber
58:10 Insights into WebCentral & DesignCrowd
01:00:10 My Top 3 Attention Grabbers from my chat with Michael Gerber
01:01:54 What Have You Got To Lose? #4
01:06:55 Wrap-up and an insight in to both a past guest & next week’s guest
MY TOP 3 MARKETING ATTENTION GRABBERS
- Read The E-Myth! After you've read the E-Myth read Beyond The E-Myth. They should be required reading for all small business owners ... and their children!
- Start with a blank Canvas. The idea of sitting down and asking yourself what your New Co. would look like based on Michael’s E-Myth model sounds like a worthwhile exercise.
- Have a dream. To start with the end in mind is a good thing. I've got a great interview coming up with the owners of Canberra Airport, all about starting with the dreaming and working backwards to make the dream a reality.
RESOURCES & LINKS MENTIONED
Michael Gerber's official website
The E-Myth Book
What Have You Got To Lose? - Add Live Chat To Your Website
Check out Zopim, ZenDesk, FreshDesk to get started
WebCentral's Online Conversion workshops
October in Sydney and Melbourne - use promo code TIMBO16 for 10% discount
Create Freedom Through Outsourcing Tour #3
EPISODE SPONSORS
WebCentral - Exclusive listener offers
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DesignCrowd – The world’s #1 custom design marketplace
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OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
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