TSS142_Learn how to make your business stand out with copywriting
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors · Matt Jones - Trade based business enthusiast
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Show Notes
With the internet being a necessary evil for every modern business, it’s no secret that ‘Content Is King’. If you want your content to stand out, you need to learn the art of copywriting.
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Let’s face it, there’s a lot of noise on the internet.
Everyone’s creating content in some form and whether we like it, or not, it’s getting published.
We’re constantly bombarded with blogs, podcasts, videos, images, facebook posts, tweets and dozens of other forms of content and for the better part, most of it goes totally unnoticed. We simply register it as ‘more noise’ and disregard it.
The art of copywriting has been around for a lot longer than you and I. Even longer than language as we know it.
Egyptian hieroglyphics and ancient cave paintings are examples of early copywriting, which told stories through drawings. More recently we have literature in the form of books, newspapers, magazines and encyclopaedias.
Of course like anything, there are those that stand out as ‘experts’ when it comes to copywriting. Benjamin Franklin, Gary Halbert, Rohal Dahl, and so on.
In a world that now gives anyone the right to create ‘content’ via the app on our phones, it’s important that we learn how to create content that stands out from the ‘noise’.
Creative copywriting is a skill that can be learned. No one is born knowing how to do it, it’s a skill that is refined. This means it’s likely that where you are right
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