73: How to Build and Monetize an Authority Site
Everybody's an expert in something, right? - Well this week's guest, Matt Giovanisci, is an expert in pool care. He describes it as the most boring industry that serves such a fun product. - He's taken an innovative approach to rank his site,
The Side Hustle Show · Nick Loper of Side Hustle Nation | YAP Media
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Show Notes
Everybody's an expert in something, right? Well this week's guest, Matt Giovanisci, is an expert in pool care. He describes it as the most boring industry that serves such a fun product. He's taken an innovative approach to rank his site, SwimUniversity.com, in Google and monetize it with affiliate relationships and private advertising. I feel like Matt's process is proven and repeatable -- but takes real work.