The Sold-Out Playbook: How Our Brand (Neat) Sold-Out in 30 Days - The Shopify Growth Show (#3)
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Show Notes
We didn’t mean to sell out — but we did.
Every. Last. Unit.
In this episode, I break down the exact strategy that took our Shopify brand from launch to “sold out” in 30 days — and how you can steal it for your own store.
This isn’t a flex. It’s a cautionary (and highly tactical) tale. After selling out of all inventory at our Shopify brand Neat Apparel in under a month, I walk through the step-by-step system that led to the spike, the problems it created, and the lessons learned in the chaos.
If you’re chasing sustainable demand - not just viral traffic - this episode unpacks the real playbook behind a Shopify growth moment.
TOPICS DISCUSSED IN TODAY’S EPISODE
- The 4-part launch formula that drove immediate sell-through
- How to create urgency without discounts
- What broke behind the scenes (and how we fixed it)
- The unexpected upside of a sold-out store
- Why every brand needs a “sold out” contingency plan
Resources:
Additional episodes you might enjoy:
- From concept to $24M in 2 years 🤑 - The Shopify Growth Show (#1)
- Launching a Brand From Idea to Product with Liz Long - The Shopify Growth Show (#2)