How to Grow a D2C Brand (22 Lessons Learned from 150 Startups) (#33)

How do you grow a D2C brand from idea to 8 figures?

After working with 100+ brands at my growth agency, I have seen some raise $80M and others go on Shark Tank.

Here are the 22 things to do if you want to guarantee success.

1. Get the Product Right. If Not, Nothing Matters.
2. Launch on the Back of Your Flagship Product
3. Solve a Real Problem
4. Focus on a Specific Persona
5. Get the Business Model Right
6. Create a Movement
7. Create (and Own) Your Category
8. Pick a Fight with the Status Quo
9. Build a Community Early
10. A Cool Product Isn't Enough. Test Activation Tactics.
11. Turn Your Customers into Marketers
12. Invest Early in Organic Traffic
13. Retention is the New CAC
14. Customer Service as Marketing
15. Build Your Growth Strategy Around Seasonal Dips & Spikes
16. Facebook / Instagram Ad Tips
17. Google Ad Tips
18. Don’t Reinvent the Wheel with Your Tech Stack
19. Know Your Unit Economics, Then Scale
20. Invest in CRO to Unlock Growth
21. Your Pre-Launch Strategy Gives You an Unfair Advantage
22. Continue to Learn from the Best

Resources:

• How to Grow a D2C Startup (Tweet Storm)
• How to Grow a D2C Brand (A 22 Step Process)
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook