How to Craft a Go-To-Market Strategy in 2023 with Maja Voje (#153)
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
This week, Jim is joined by Maja Voje, someone who literally wrote the book on Go To Market strategy. Together they get tactical about this incredibly important stage of business development and Maja shares some amazing frameworks to help make any businesses GTM strategy a success.
TOPICS DISCUSSED IN TODAY’S EPISODE
- What is GTM: different than product launch
- What is the beach head strategy
- The difference between Prince Charles and Ozzy Osbourne
- Common mistakes
- The military approach
- The grunt work threshold
- Talking to customers
- Demand generation vs demand capture
- Optimizing for profit vs adoption
Resources:
Additional episodes you might enjoy:
Startup Ideas by Paul Graham (#45)
Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
How We're Validating Startup Ideas (#51)