Episode 167
How Fat Boy Turned an Inside Joke Into a 6-Figure DTC Brand (#167)
April 2, 202439m 32s
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Show Notes
Jim is joined by Ryan Rock to discuss how Ryan turned an inside joke started during COVID into a 7 figure business through unique combination of UGC and digital marketing and Pop-ups.
TOPICS DISCUSSED IN TODAY’S EPISODE
- Fatboy Origins
- Milestones
- Keys to growth
- Micro influencing tactics
- Pop-up marketing
- Clubs and communities
- UGC strategy
Resources:
Additional episodes you might enjoy:
- Startup Ideas by Paul Graham (#45)
- Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
- How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
- Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
- How We're Validating Startup Ideas (#51)
Topics
StartupsBusinessGrowth MarketingEntrepreneurship