How a Nike Alumni Took His Shoe Brand from Idea to $4M+ (#66)
JIm is joined once again by Brian Lockard the Co-founder of Bala shoes. Brian and Jim talk about fundraising strategies, how to research a products for a successful launch, and check in on Bala which had 7 figures in sales in its first 12 days.
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
JIm is joined once again by Brian Lockard the Co-founder of Bala shoes. Brian and Jim talk about fundraising strategies, how to research a products for a successful launch, and check in on Bala which had 7 figures in sales in its first 12 days.
TOPICS DISCUSSED IN TODAY’S EPISODE
· Launching with $1m sales without any ad spend
· The value of product insight and understanding your customers
· The challenge with Kickstarter campaigns
· How to manage growth so it doesn’t become a liability
· The problem with the “technology” approach in consumer goods
· Pitch Tips
· Fundraising Approaches
Resources:
- Bala Shoes
- Brian Lockard: Making $1.5M in 7 Days Launching His Shoe Brand (#26)
- Jim Huffman website
- Jim's Twitter
- GrowthHit
- The Growth Marketer's Playbook
Additional episodes you might enjoy:
- Startup Ideas by Paul Graham (#45)
- Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
- How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
- Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
- How We're Validating Startup Ideas (#51)