Episode 7
The Company Timeline vs. The User Timeline
The Self-Serve SaaS 'Cast · Self-Serve SaaS
December 16, 202140m 49sExplicit
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About this episode
A long-held belief in UX is that designers need to balance the company's needs with the users' needs. In this episode, we reexamine that two-headed monster from a different perspective: thinking in terms of timelines. Your user flows will always be affected by company-timeline considerations, but diving further into your USER's timeline is an easy way to find insights for healthy conversion and retention.