Is Engagement a Vanity Metric?
The Self-Serve SaaS 'Cast · Self-Serve SaaS
Audio is streamed directly from the publisher (podcast.wistia.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
About this episode
User engagement is often taken to be the actionable link to revenue that teams should focus on. Create more engagement, create more revenue, in a nutshell. This is why growth teams design for multiple logins, Weekly Active Users, or Day Seven Retention. In this episode, your hosts discuss why the logic of “more engagement = more revenue” is flawed, and present four arguments for why you’re missing out on big opportunities by manufacturing engagement. 00:00 Introduction 01:20 Why Companies Design for Engagement 03:23 Argument Against Engagement #1: The Lowest Common Denominator 08:22 Argument Against Engagement #2: The Opportunity Cost 14:52 Argument Against Engagement #3: Meaningful Engagement Patterns 19:43 Argument Against Engagement #4: Strong vs. Weak Correlation