Season 1 · Episode 89
SPF-089: Masterclass: The Value of a Sale – with Mark Dawson
The Self Publishing Show · Mark Dawson: Best-Selling Indie Author and Self Publishing Guru
October 20, 201742m 12s
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Show Notes
This week's highlights include: • Using Facebook Messenger to boost launch sales • On the excellent response rate of Messenger • Calculating ROI for ads based on sell-through rates, rather than just sales of one book • Different ways to calculate read-through • Why it makes sense to run ad campaigns at a loss because […]