The Self Publishing Show

James and Cissy explore one of the most practical uses of AI for authors: analysing advertising, sales, and marketing data to make better business decisions. James shares how he used Claude to review Facebook ads, KDP income, and reader engagement data, while Cissy explains how she used AI to assess years of BookBub performance and identify the best strategy for future promotions. Alongside the data discussion, they touch on the ongoing debate around AI writing, why detection remains unreliable, and how authors can focus on using AI as a powerful backend assistant rather than a creative replacement. The episode also includes a mention of James's upcoming webinar on improving AI translations. Key Talking Points How authors can use AI to analyse Facebook ads, KDP sales, and reader engagement data in seconds instead of spending hours in spreadsheets. Cissy's use of AI to evaluate BookBub results over time and identify which price points, formats, and titles perform best. Why AI can be a game-changer for admin, reporting, and decision-making even for authors who do not use it to write fiction. A continued discussion on AI writing, including why detection tools are unreliable and why the market may ultimately decide what readers want. Details of James's upcoming webinar on AI translations and why first-pass translation tools still fall short for fiction. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com AI Translations Course: https://learnselfpublishing.com/aitranslations Free AI Translations Webinar: https://www.learnselfpublishing.com/webinar

James and Cissy unpack two major controversies affecting authors this week: a traditionally published author dropped over AI writing accusations, and a literary agent's viral TikTok telling writers to stay away from the London Book Fair. Together, these stories highlight growing tensions around AI, gatekeeping, and who the publishing industry is really for. Alongside the debate, the episode blends in personal reflections on writing routines, burnout, and the realities of balancing creativity with business, offering a grounded look at what it means to be an author in today's rapidly shifting landscape. Key Talking Points The fallout from a publisher cancelling an author over suspected AI use and what this means for trust in the industry. A literary agent's controversial TikTok telling writers not to attend the London Book Fair and the wider issue of gatekeeping. Why authors are increasingly feeling "under attack" from multiple directions, including AI scrutiny and industry attitudes. The ongoing challenge of balancing writing time with business demands, stress, and productivity. Personal insights into author life, including burnout, routine disruption, and staying consistent in a demanding creative career. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com

James is recording from the Irish Publishing Show on St Patrick's Day, James and Cissy reflect on the changing state of indie publishing, the growing pressure of AI-driven discoverability, and the realities of building a sustainable author career in a more mature market. They revisit the ongoing debate around low-quality AI-generated books on Amazon, discuss why AI detection tools are unlikely to solve the problem, and explore how authors are adapting across indie, hybrid, and traditional paths. The episode also takes a more personal turn, with a thoughtful conversation about reading habits, the books that turn children into lifelong readers, and how authors can use AI in practical, reader-focused ways, including personalised book recommendation quizzes. Key Talking Points James shares insights from the Irish Publishing Show and London Book Fair, including how the indie publishing space feels more mature and less boom-driven than in previous years. A deeper look at the AI discoverability problem on Amazon, especially the impact of low-quality AI-generated books flooding categories and search results. Why Amazon is unlikely to separate or reliably detect AI-written books, and what that means for indie authors going forward. A discussion about how readers are made, including the books that first hooked James and Cissy, and why "reading is reading" at every age and level. Cissy explains how she's using Claude and AI tools to build practical reader experiences, including a quiz that helps visitors find the right entry-point book from her catalogue. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com AI Translations Course: https://learnselfpublishing.com/aitranslations Mecca Romance (reader quiz mentioned): https://meccaromance.com

James and Cissy discuss new marketing insights and mindset strategies for indie authors navigating an increasingly complex publishing landscape. From experimenting with BookBub ads and improving AI-assisted translations to analysing breakout success in romance adaptations, the conversation explores how authors can stay competitive in a crowded market. Cissy also shares a creative direct-to-reader marketing tactic, sending postcards to readers, as a way to build stronger audience relationships beyond digital platforms. The episode concludes with the hosts' "Three Things" mindset practice, a simple daily habit designed to help authors maintain perspective, gratitude, and motivation in a challenging creative career. Key Talking Points How BookBub ads and promotional pricing strategies can create long-tail sales effects beyond the initial campaign. Lessons learned from improving AI-assisted translations and the impact of higher-quality translations on international book sales. Why certain romance stories and adaptations suddenly explode in popularity — and what authors can learn from those breakout successes. Creative marketing experiments, including sending postcards and physical mail to readers to build stronger audience connections. The "Three Things" daily mindset practice: identifying something that made you happy, something that moved your work forward, and something you're looking forward to. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions) https://prowritingaid.com AI Translations Course https://learnselfpublishing.com/aitranslations BookBub Advertising Platform https://bookbub.com/ads James Blatch's donation link: http://jamesblatch.com/marathon The Self Publishing Show 2026 https://www.learnselfpublishing.com/spslive Heated Rivalry: https://www.imdb.com/title/tt35495073/

James and Cissy reflect on conversations from a recent indie author mastermind in Savannah, Georgia, where the biggest topic on everyone's mind was discoverability in the age of AI. With thousands of new titles flooding platforms like Amazon KDP every day, the hosts explore how authors can adapt - from optimising metadata for AI search to expanding audiobook distribution and experimenting with platforms like YouTube. The episode culminates in a bold proposal: introducing a publishing fee on KDP uploads to discourage low-quality AI-generated content and improve the reader experience. Key Talking Points The growing discoverability crisis on Amazon as AI enables massive volumes of low-quality books to be uploaded daily. Practical strategies authors can use to improve AI discoverability, including consistent blurbs, Google Books previews, and optimised author websites. Why expanding audiobook distribution beyond exclusivity, including platforms like Spotify and YouTube - may become an important discovery tool. The importance of deep Amazon categories and metadata optimisation to help books surface in searches. James' controversial proposal: a refundable publishing fee for KDP uploads to reduce AI-generated "content farms" and improve reader experience. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Reedsy (research on AI discoverability mentioned): https://reedsy.com Draft2Digital (library distribution discussed): https://draft2digital.com AI Translations Course: https://learnselfpublishing.com/aitranslations Self-Publishing Show Live: https://learnselfpublishing.com/spslive

James and Cissy dive into the evolving AI conversation, reacting to viral commentary about whether artificial intelligence will truly replace white-collar jobs and what that means for writers. They explore the difference between superficial and deep AI usage, the economics behind tech industry messaging, and how authors can adapt rather than resist. They also discuss the irreplaceable value of in-person author events, relationship building, and why conferences continue to be career accelerators in an increasingly digital industry. Key Talking Points A viral "Stay Human" TikTok challenges the narrative that AI will eliminate white-collar jobs, reframing it as investor-driven hype rather than economic inevitability. Why authors won't be replaced by AI but may be replaced by authors who use AI effectively and strategically. The difference between shallow AI use and deep, professional integration (including translation workflows and creative production). Why in-person events accelerate learning, build trust, create lifelong industry friendships, and often spark the biggest career breakthroughs. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Social Media Examiner – AI Explored Podcast: https://www.socialmediaexaminer.com/ai-explored/ https://www.tiktok.com/@kelly_boesch_ai_art?_r=1&_t=ZN-94CQZzFmP4g Author Nation: https://authornation.live Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive Irelands Publishing Show: https://www.indienetworkevents.com From learnselfpublishing.com

Episode Summary James and Cissy welcome Robin Bennett Freebairn back to the show to discuss how he's successfully expanded his nonfiction "birth year" book series into the gifting market via Etsy. Robin shares how selling direct through a marketplace platform has rapidly grown into a major revenue stream, now rivalling Amazon income and explains the practical realities of becoming not just an author, but a retailer. From managing stock and print runs to offering gift wrap and personalised editions, this episode dives deep into how indie authors can future-proof their businesses by building human connection, diversifying platforms, and embracing direct sales. Key Talking Points Why Etsy is proving to be a powerful platform for gift-focused books, with largely organic growth and strong margins. The mindset shift from author to retailer - managing stock, customer service, fulfilment times, and repeat buyers. Profit breakdown: hardback pricing strategy, production costs, Etsy fees (significantly lower than Amazon), and upsells like gift wrapping and personalisation. How direct sales create stronger reader relationships and "superfans" through exceptional customer service. Diversifying beyond Amazon as protection against AI disruption and platform risk and building a sustainable family-run publishing business. Links & Resources Mentioned ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com Etsy (Marketplace discussed): https://www.etsy.com BookVault (Print-on-demand service mentioned): https://bookvault.app Short Run Press (UK short-run printer referenced): https://www.shortrunpress.co.uk Self-Publishing Show Live (June London conference): https://www.learnselfpublishing.com/spslive

Episode Summary The Self-Publishing Show enters a new era as James Blatch officially introduces his new co-host, romance author Cecilia "Cissy" Mecca. In this wide-ranging conversation, they explore Cissy's indie journey, from mediaeval romance to paranormal and contemporary pivots, her decision to consolidate pen names, and the realities of building a sustainable author career. The episode also dives into the latest AI controversy in the romance world, discussing reader backlash, industry adaptation, and why platform-building may matter more than ever in an AI-powered marketplace. Key Talking Points Official introduction of Cecilia "Cissy" Mecca as the new co-host and what she brings from the romance genre perspective. Cissy's indie origin story: discovering self-publishing through conference connections and following the Learn Self Publishing LaunchPad roadmap to leave her teaching career. The pros and cons of genre pivoting, combining pen names, and choosing creative fulfilment over strict niche strategy. The New York Times article about Coral Heart and AI-written romance books and the strong reaction from romance readers and authors. Why adapting to AI, strengthening reader connection, and building direct platforms (mailing lists, community, in-person events) will be critical for authors moving forward. Links & Resources Mentioned ProWritingAid (sponsor & discount code IWC15): https://prowritingaid.com NotebookLM by Google (research & synthesis tool discussed): https://notebooklm.google.com Learn Self Publishing - Launchpad course https://www.learnselfpublishing.com The New York Times article with Coral Heart https://www.nytimes.com/2026/02/08/business/ai-claude-romance-books.html?unlocked_article_code=1.KlA.cf39.OMbDGgPwsUjy

James Blatch returns after an 18-month hiatus to relaunch the Self Publishing Show and outline its new direction. In this solo episode, he reflects on why the show paused, what changed during that time with the Indie Writers Club, and how the podcast will evolve going forward with a new co-host. James also shares his clear, pragmatic stance on AI in publishing, discusses AI translations for authors, and previews upcoming projects, courses, and live events for the indie publishing community. Key Talking Points Why the Self-Publishing Show went on hiatus and what's changing to make it more sustainable and community-focused going forward. Lessons learned from the Indie Writers Club podcast, including community-building, industry discussion, and practical craft conversations. James' position on AI in publishing: embracing AI as a tool while calling out unethical practices and adapting to industry change. A deep look at AI translations for authors, including why first-pass AI translations aren't enough and how a multi-pass workflow improves quality. What's coming next: a new co-host reveal, future guests, Self-Publishing Show Live updates, and expanded community offerings. Links & Resources Mentioned ProWritingAid (sponsor & discount code IWC15): https://prowritingaid.com Indie Writers Club (podcast archive): https://indiewritersclub.com ProWritingAid Novel Beginnings competition: https://prowritingaid.com/novel-beginnings AI Translations for Authors waitlist: https://learnselfpublishing.com/aitranslations Self-Publishing Show Live (London conference): https://learnselfpublishing.com/spslive

James talks to Joe Solari, the man responsible for the world's largest gathering of indie authors and Darren Hardy, from Amazon KDP, who is the most listened to guest we've ever had on the show.

Nick Thacker VP of Author Success at Draft2Digital joins James to dive into what's new and what D2D can offer the self publishing world.

James talks to Marco Moutinho from Dibbly, a content creation platform, which can help you with freelance services. Dibbly also offers an AI tool 'Kip' that has some fantastic features to offer the indie author.

This week James talks to bestseller Suzy K Quinn and editor Adam Strange from Kevin Anderson & Associates, who brings a wealth of knowledge and experience on editing to the show.

Join James and Carlyn Robertson from BookBub talking about what's new at BookBub and what BookBub can offer.

A fast emerging aspect of indie marketing is direct selling. Bookvault have risen quickly to the top of many authors go-to suppliers for print-on-demand, especially for those special editions that can be extremely good for your bottom line. This week's show features a chat with Bookvault's Alex Smith.

Vellum is the gold standard for editing your book ready for publication. Listen as James Blatch talks to Brad West about tips for preparing your book

Listen as James talks to Mike Hourigan who is the Vice President of Marketing at Written Word Media, where he brings more than 15 years of digital marketing expertise to the table.

Join James and the numbers man, Alex Newton from K-lytics who digs beneath the Romantasy data and explains current trends

Join James Blatch and Stuart Grant from Digital Authors Toolkit and also the highest rated web designer on Reedsy, as they discuss the future of Author websites, direct selling, and how you can make your website stand out.

Join James and Victoria Gerken from Podium Audio as they discuss how audio is exploding the world of publishing and providing authors with another income stream

Join James Blatch and Chris Banks as James reveals the speakers and sponsors attending the Self Publishing Show Live in London 2024 and Chris talks about what's new at ProWritingAid and AI, but making sure you add the human touch.

Join James Blatch as he takes on a hot topic of the moment, AI, and how it impacts authors and creators. Should you be afraid or accepting of this new wave of technology?

Tune into this week's episode of the Self Publishing Show to hear more from Michael, including whether selling direct would be preferrable to selling on Amazon, why he chooses to publish his audiobooks exclusively on ACX, and why consistency in magic and worldbuilding rules is key for any kind of Fantasy story.

Marc Reklau went from struggling writer to earning seven-figures, all by applying the same self-help advice he writes about in his books.

Tired of tweaking your Amazon Ad keywords? Let Merch Jar automate the process for you.

From novelist to tabletop game creator, Paddy Finn explains how he created a seven-figure company in an industry where the players come up with the stories.

Danica Favorite describes the benefits of releasing wide with PD and how you can have a say on the future of AI in publishing.

Bypass royalty cuts and sell your paperbacks and hardcovers direct to your readers with Bookvault.

Michaelbrent Collins is a bestselling trad- and indie-published author and screenwriter who teaches writers the principles of writing success.

Mark Dawson embarks on a solo episode exploring how authors can optimise the time available to them to write (and sell) more books.

As an Australian living in South Africa, Tony Park explains what he does to make sure he reflects African places, people and practices correctly.

Getting reviews and reader feedback can be difficult. The Pigeonhole is a new way to transform your relationship with your readers.

Veteran podcaster and SEO expert Thomas Umstattd explains what the Christian market is and what authors need to consider when writing for it.

As Launchpad prepares to welcome new students, Mark Dawson breaks down his top ten tips for aspiring authors.

With a quarter of Amazon categories not having their own bestseller rankings, it's important to choose ones that'll help promote your book.

Self-publishing veteran Joanna Penn talks about her new non-fiction book "Writing the Shadow" and where her writing career will go from here.

Book covers, translations, audiobooks – these can all cost a lot of money and put off promising writers. Draft2Digital wants to make self-publishing accessible for all.

Laura Burton almost gave up on writing after getting a bad review from someone she knew. Then she found the Ads for Authors course, and is now a full-time author.

A.I. is a fast-developing field, and it's important for authors to use it both effectively and ethically.

Lloyd Richards' novel flopped 11 years ago. A single TikTok video sent it to the top of the US Amazon charts.

As the Self Publishing Show hits its 400th episode, Mark and James take a look at how the industry has changed and what lies in the podcast's future.

Dialogue expert Jeff Elkins explains how the way our characters talk influences the way our readers view their personalities.

Damon Courtney's BookFunnel is the perfect way to distribute your audiobooks outside of traditional store systems.

SPS Live 2023 was our biggest conference yet – Mark and James take a look at the highlights.