
The Self Aware Leader with Jason Rigby
Jason Rigby
Show overview
The Self Aware Leader with Jason Rigby has been publishing since 2019, and across the 7 years since has built a catalogue of 493 episodes. That works out to roughly 240 hours of audio in total. Releases follow a weekly cadence, with the show now in its 6th season.
Episodes typically run twenty to thirty-five minutes — most land between 13 min and 45 min — with run-times ranging widely across the catalogue. The publisher flags most episodes as explicit, so expect adult themes or strong language throughout. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed 4 days ago, with 5 episodes already out so far this year. The busiest year was 2020, with 136 episodes published. Published by Jason Rigby.
From the publisher
Discover the transformative power of Evolving Leadership with the Self Aware Leader Podcast, hosted by Jason Rigby. Embark on a life-changing journey and empower yourself with cutting-edge insights, strategies, and wisdom from the world's most influential and forward-thinking leaders. Learn how to cultivate self-awareness, foster growth, and unlock your full potential with thought-provoking discussions and actionable advice. Tune in to the Self-Aware Leader Podcast and take the first step towards becoming the exceptional leader you were destined to be.
Latest Episodes
View all 493 episodesYour Higher Self Isn't a Goal. It's a Direction.
What Is a Self-Aware Leader? How to Stop Reacting and Lead Clearly

You're Not Leading, You're People-Pleasing: What Every New Manager Gets Wrong
You got promoted. You promised yourself you'd be different — the approachable boss, the one people actually want to work for. But six months in, your team likes you and doesn't respect you. You can feel it. You just don't want to say it out loud yet. This episode breaks down the people-pleasing trap that quietly destroys new managers. Jason Rigby explains why what feels like empathy is actually conflict avoidance — and why your "niceness" is costing you your best people. You'll learn: • The difference between being kind and avoiding conflict as a first-time manager • Why your highest performers lose motivation when you won't hold standards • The one question that shifts people-pleasing leadership into real clarity • Exactly what to say when someone misses a deadline, turns in weak work, or challenges you publicly • Why the discomfort you feel after setting a boundary is growth — not a mistake If you're a new manager, a millennial manager, or any leader who secretly knows their standards are fuzzy — this one's for you. Go deeper: jasonrigby.substack.com — free essays on the inner game of leadership, self-awareness, and the struggles no one talks about in management. The Self Aware Leader is hosted by Jason Rigby — Marine, Trader, Philosopher. New episodes weekly on leadership, conflict avoidance, setting boundaries, self-awareness, and the inner work that makes everything else work. Subscribe free at jasonrigby.substack.com
Harvard Research Found That AI Made Leaders More Confident — And More Wrong
Harvard Business Review ran a study where executives used ChatGPT to make predictions. They came out more confident, more optimistic — and significantly more wrong than the group that just talked to each other. That's the problem this episode is about. Most leaders are using AI as a validation machine — not a thinking tool. And there's a reason for it. Research shows that over 58% of AI interactions are sycophantic. The model is trained to agree with you, validate your framing, and give your existing conclusion better vocabulary. The more convinced you are that you're right, the more AI confirms it. That's not a second opinion. That's an echo chamber with a PhD. In this episode, I break down two real leadership scenarios every executive faces — the toxic high performer you keep not firing, and the major opportunity with bad timing — and show you exactly how most leaders use AI on those decisions versus how to use it to actually think. You'll walk away with four prompt postures that change everything: — How to use inversion to surface what you're filtering out — How to steel man the position you're about to reject — How to trace second-order consequences before you commit — How to use the Socratic method to interrogate your own assumptions This isn't about AI tools or workflows. It's about the posture you bring to the conversation — and why the leaders who use AI well treat it like a sparring partner, not an advisor. The goal isn't certainty. It's clarity. Those are different things. 🔗 For deeper frameworks on decision-making, self-awareness, and the inner game of leadership — subscribe to The Self Aware Leader newsletter: https://jasonrigby.substack.com/ New essays every Thursday. Free to subscribe.
Why Leaders Can't Think Anymore (And What's Actually Causing It)
EYou already know you're too reactive. You just haven't named what's causing it. The average leader gets hit with a notification every two minutes during core work hours. That's 275 interruptions a day. Each one fires a cortisol stress response that takes 23 minutes to fully recover from. And the reflex to check — the phone grab, the inbox flip, the Slack tab — is driven by the same dopamine loop that keeps teenagers scrolling TikTok for hours. Different content. Identical mechanism. Identical cost to your leadership. In this episode, Jason Rigby breaks down what chronic digital noise is actually doing to your brain, your attention, and your ability to lead — and why it's turning most leaders from strategic thinkers into full-time firefighters. Reactive, in the weeds, handling what's urgent while what's actually important quietly slides. This isn't about productivity hacks or a digital detox. It's about understanding the biological mechanism that's running you — and three specific moves you can make this week to start taking your thinking back. In this episode: — Why your inbox and Slack are neurologically identical to TikTok — and what that's doing to your prefrontal cortex — The firefighter identity: why busyness starts to feel like purpose, and what it's costing you — The attention numbers that should stop you cold (and why most leaders have never actually looked at them) — Three practical moves — an audit, a deep work block, and a 10-second gap — that you can start today The question this episode asks: How much of your last two weeks was reactive — and how much was deliberate? If the ratio is ugly, this episode is for you. Connect with Jason: Substack: https://substack.com/@jasonrigby If this hit home, share it with one leader in your life who's drowning in the reactive loop. They'll know exactly what you mean.

S6 Ep 77Why Your Trauma Is Your Leadership Superpower: Expert Reveals How
EHow Childhood Trauma Secretly Fuels Your Success… and How to Turn It Into Real Power (with Michael Shaw) Most high-achieving leaders are running on hidden trauma. It drives them to win — but it also burns them out, leaves them empty, and creates a "hero complex" that keeps them addicted to saving everyone. In this raw episode, Michael Shaw (founder of Mastery Mindset Library) reveals how he survived a violent childhood and his father's suicide, then spent 30 years turning that pain into a repeatable system that top entrepreneurs and executives now use to build unbreakable emotional fitness. You'll discover: - Why "invincible leader" is the fastest path to burnout - The 4-Pillar Framework: Awareness → Rewiring → Alignment → Activation - How to know if your success is fear-based (most leaders have no idea) - The "What story am I telling myself?" technique to reframe any crisis in seconds - How to create "I Am Declarations" that permanently shift your leadership identity - Why emotional fitness > revenue when it comes to sustainable success If you've ever felt "successful on paper but broken inside," this conversation will change everything. 🎁 Michael's Free Gifts for Listeners: → Fear to Freedom Formula → 60-Minute Leadership Alignment Session (not a sales call) Get them instantly: DM "FREEDOM" to @michaelshaw.mindset on Instagram or go here → https://michaelshawmindset.com/mindset-master-coaching-challenge Connect with Michael: Instagram: @michaelshaw.mindset Website: michaelshawmindset.com The Self-Aware Leader Podcast – Turning your deepest wounds into your greatest leadership strength. #Leadership #TraumaHealing #EmotionalFitness #ConsciousLeadership #HeroComplex #Mindset #Entrepreneurship #PersonalDevelopment

S6 Ep 76Why Economic Policy Destroys Leadership Wealth | $15B Bay Street Insider Reveals All
Most leaders think they're building wealth. Bay Street veteran Paul Musson says the system is quietly stealing it from them—and from future generations. After managing over $15 billion for one of Canada's largest investment firms, Paul pulls back the curtain on how central banks, housing policy, and inflation create fake prosperity, immoral wealth transfers, and a rigged game for emerging leaders. In this episode, we unpack the core ideas from his book "Capital Offence: Why Some Benefit at Your Expense" and translate them into practical leadership and investment wisdom you can use right now. In this conversation, you'll learn: How to spot the difference between real capital creation and fake wealth effects Why central bank policies quietly transfer wealth from the young to the old The crucial distinction between money vs. capital every leader must grasp How housing bubbles destroy opportunity for emerging leaders and entrepreneurs Why inflation acts as a hidden tax on savers, builders, and business owners How "something for nothing" economic myths trap even well-intentioned policymakers Why today's monetary system fuels division, resentment, and social breakdown How to build antifragile leadership and business strategies in manipulated markets About Paul Musson Paul Musson spent three decades on Bay Street, managing more than $15B as head of the Ivy investment team and a former McKinsey Investments executive. His work focuses on exposing how modern economic policy creates artificial wealth, hidden transfers, and generational injustice. 👉 Book: Capital Offence: Why Some Benefit at Your Expense 👉 Website: paddingtoncapitalmgmt.com 👉 Weekly blog: "Paul Political Economy"

S6 Ep 75How This Introvert Generated $600 Million in Sales | Leadership Secrets Every Entrepreneur Needs
EWhat if everything you've been told about sales and leadership is backwards? In this conversation, Jason sits down with Luis Baez – a quiet Puerto Rican introvert from the Bronx who generated over $600 million in sales at Google, LinkedIn, Uber, and Tesla… not by being the loudest person in the room, but by doing the opposite of what most sales gurus teach. Luis shares how he turned his "otherness" into a competitive advantage, built deep trust with clients by asking one simple question – "How badly does that hurt?" – and eventually designed a business that earns 7-figures while he works just four days a week. You'll learn: Why introverts can outperform traditional "high-energy" sales styles The "whispering strategy" Luis uses to close complex deals How to turn discrimination and doubt into fuel for resilience The real mindset shift from employee to entrepreneur What "CEO Energy" looks like in your calendar, habits, and pricing Whether you're an entrepreneur, a leader in a fast-paced company, or an introvert who secretly wonders if you're "not cut out" for sales, this episode will challenge how you think about influence, revenue, and leadership. Connect with Luis Baez Website: BookedBusyPaid.com About Self Aware Leader Self Aware Leader helps entrepreneurs and leaders master self-awareness using ancient wisdom for modern challenges. Follow the show for weekly conversations that help you lead with clarity, courage, and authentic confidence.

S6 Ep 74"I Climbed The Ladder On The Wrong Building": The Executive Who Lost His Soul (And How He Found It Again)
EFormer top creative executive Rafael McMaster had everything the corporate world promised: A-list celebrity clients, global brand campaigns, and the pinnacle of success. Yet, he describes feeling "emotionally bankrupt." His journey from climbing the wrong ladder to building a mission to empower 1 million conscious youth is the ultimate lesson in turning pain into profound, purpose-driven leadership. In this deep conversation, we explore the inner alchemy required to bridge the gap between external achievement and internal fulfillment, offering a roadmap for any leader, entrepreneur, or trader who has felt disconnected from their deeper purpose. In this episode, you will learn the secrets of Conscious Leadership Transformation: The Defining Moment: How Rafael recognized he had achieved everything but felt absolutely nothing. Art as Alchemy: Why "art is the language of the soul" and how to reconnect with your creative essence to find flow and presence in high-stakes activities (like trading). The Inner Practice: The ancient wisdom tool of "Mind Watching" that acts as a practical, modern replacement for traditional meditation, giving leaders instant clarity and emotional regulation. The Wrong Ladder: How corporate creativity sacrifices soul for social psychology, and the process of transforming that professional wound into your greatest gift. Exponential Impact: The groundbreaking model Rafael built with Indivisible Arts to teach consciousness tools to teenagers, and his audacious goal of empowering a million conscious young people. This is a masterclass in leading from the soul, not just the spreadsheet. Resources & Connect: Guest Rafael McMaster's Website: https://www.rafaelmcmaster.com/ Rafael's Book, Fundamental Life Tools: Self-Empowering Toolkit for Being https://a.co/d/6oQnDgQ Rafael's Nonprofit, Indivisible Arts: https://www.indivisiblearts.org/

S6 Ep 73What 87% of Leaders Get Wrong About Self-Awareness | Cultural Humility & Emotional Intelligence with Dr. Joel Pérez | Leadership Development for Managers & Executives
Most leaders think they're self-aware—but 87% are missing the critical skill that separates good leaders from exceptional ones. Dr. Joel Pérez, leadership development expert and author of "Dear White Leader," reveals how cultural humility and true self-awareness transform your leadership effectiveness. 🎯 WHAT YOU'LL LEARN: - The listening test that immediately improves team dynamics and communication (11:00) - How to recognize unconscious biases without guilt or defensiveness (15:30) - Earned vs. unearned privilege: why every leader needs to understand this (32:00) - The authenticity balance: leading with your values while building inclusive teams (36:00) - Psychological safety secrets most leaders completely miss (42:50) - Why emotional intelligence matters more than technical skills in modern leadership This episode delivers practical leadership development tools for mid-to-senior level managers, executives, entrepreneurs, and team leaders who want to build high-performing, resilient teams through genuine human connection. ✨ LEADERSHIP SKILLS COVERED: Self-awareness training | Cultural humility practices | Emotional intelligence development | Unconscious bias recognition | Team management strategies | Psychological safety frameworks | Inclusive leadership techniques | Executive coaching insights | Workplace culture transformation | Empathetic leadership skills 📚 ABOUT DR. JOEL Pérez: With 30+ years studying leadership effectiveness, Dr. Joel Pérez helps executives and managers develop cultural humility through practical, evidence-based frameworks. His work focuses on what actually works—building resilient, high-performing teams through authentic connection and self-aware leadership. 🔗 RESOURCES: 📖 Book: https://dearwhiteleader.com 💼 LinkedIn: https://www.linkedin.com/in/joelperezphd/ 🎯 Leadership Coaching: https://apoyocoaching.com/ 📧 Newsletter: https://mailchi.mp/87447c061e61/mailing-list 📥 Free Chapter + Cultural Humility Assessment: https://dearwhiteleader.com ⏱️ EPISODE TIMESTAMPS: 00:00 Introduction: The Secret to Exceptional Leadership 02:00 Self-Awareness: What Leaders Get Wrong 07:25 The Power of Vulnerability in Leadership 11:00 The Listening Test That Changes Everything 15:30 Understanding Your Biases Without Guilt 22:00 Asian Driver Bias & Unconscious Patterns 27:00 The Catherine Story: Introvert vs Extrovert Bias 32:00 Earned vs Unearned Privilege Explained 36:00 Authenticity & Inclusion: Can They Coexist? 42:50 Psychological Safety: The 4 Critical Components 46:00 AI Can't Replace This: The Future of Leadership 🎙️ SUBSCRIBE FOR MORE: Weekly conversations on leadership development, emotional intelligence, team building, and creating human-centric organizations that thrive in today's complex workplace. Perfect for: Executive coaches, HR professionals, startup founders, corporate leaders, team managers, leadership

S6 Ep 72Why Your 401k Won't Make You Rich | The Anti-Financial Advisor Reveals Real Wealth Strategies
EFrom Food Stamps to $50,000/Month: What Wall Street Doesn't Want You to Know About Building Real Wealth What if everything you've been taught about money, retirement planning, and wealth building is completely wrong? What if your 401k, the 4% rule, and traditional financial advice are actually keeping you trapped in financial mediocrity? In this eye-opening conversation, Chris Miles - "The Anti-Financial Advisor" and host of the Money Ripples Podcast - shares his incredible journey from millionaire financial advisor to food stamps with $1 million in debt, and how he discovered alternative investment strategies that now generate $50,000+ monthly in true passive income. 🔥 WHAT YOU'LL LEARN: Wall Street Myths Debunked: Why your 401k company match ISN'T actually free money (the real math will shock you) The 4% retirement rule EXPOSED - why it's dangerous for early retirement (it's actually 2-3%) How target date funds underperform the market by 2.1% - plus hidden fees Why financial advisors are legally restricted from telling you about the best investments Alternative Investment Strategies: Private lending to real estate investors (10-12% returns, monthly income) Cash-flowing rental properties that actually work Oil and gas investments for passive income Raw land wholesale strategy (3x returns with seller financing) Franchise pooling for hands-off business ownership How Chris turned $500,000 into $13,000 monthly income (would take $6-7M in stocks) Money Mindset Transformation: Breaking the scarcity mindset that keeps you poor The BE-DO-HAVE framework for abundance How to reframe financial struggles into opportunities Why net worth doesn't equal financial freedom Cash flow vs asset accumulation - the paradigm shift Practical Action Steps: The Cash Flow Index method for paying off debt fast (Balance ÷ Payment = Index) How to find $500+ monthly in hidden cash without sacrificing lifestyle Money tracking strategies that actually work Where to start with alternative investments (even with limited capital) The "Pumpkin Plan" for focusing on high-value activities 💰 CHRIS'S STORY: Chris Miles became a millionaire by age 28 as a traditional financial advisor, teaching others the very strategies Wall Street promotes. Then the 2008 financial crisis hit. He lost everything - accumulated over $1 million in debt, ended up on food stamps, and his wife was ready to leave with the kids. This rock-bottom moment led him to question everything he'd been teaching. When he analyzed his own father's finances - a man who had paid off his house, maxed out his 401k for decades, and lived frugally - he discovered a brutal truth: his dad had maybe 5-6 years of retirement money despite doing everything "right." That's when Chris quit being a financial advisor and discovered the world of alternative investments that wealthy people actually use - strategies traditional advisors are legally prohibited from discussing because they don't get paid on them. Today, Chris: Generates $50,000+ monthly in passive income Works only 20-30 hours per week Raises 8 children Hosts the Money Ripples Podcast (11+ years, 700+ episodes) Helps entrepreneurs and high earners escape the Wall Street trap Has achieved financial freedom twice - proving the system works 🎯 KEY TIMESTAMPS: 00:00 - Introduction: Everything You Know About Money is Wrong 02:45 - Wall Street's Biggest Lie Exposed 05:30 - The 401k Myth: Why "Free Money" Isn't Free 09:15 - Chris's Story: From Millionaire to $1M in Debt 15:45 - The Financial Crisis That Changed Everything 20:30 - Breaking the Scarcity Mindset 24:15 - The 4% Retirement Rule Debunked 27:40 - Cash Flow vs Net Worth: The Game Changer 31:20 - Real Alternative Investment Strategies 35:50 - Advice for Debt-Ridden Millennials 39:10 - Building $50k Monthly Passive Income 42:30 - Work-Life Balance with 8 Kids 💡 WHO THIS EPISODE IS FOR: Entrepreneurs and business owners seeking financial freedom High earners tired of mediocre 401k returns Anyone pursuing FIRE (Financial Independence, Retire Early) People drowning in debt looking for a real strategy Millennials realizing traditional retirement planning doesn't work Leaders wanting to shift from scarcity to abundance mindset Anyone questioning if there's a better way than Wall Street 📈 RESOURCES MENTIONED: Chris Miles: Money Ripples Podcast - Listen on all platforms Website: MoneyRipples.com (free resources and calculators) YouTube: @moneyrippleswithchrismiles Instagram: @chriscmiles LinkedIn: linkedin.com/in/chriscmiles Upcoming Book: "The Work Optional Blueprint" (September 2025) Tools Mentioned: Cash Flow Index Calculator (free at MoneyRipples.com) Rocket Money (expense tracking) Monarch Money (budgeting) 🔑 KEY TAKEAWAYS: ✅ The 401k company match only adds 2-3% annually to your returns, not 100% ✅ Safe withdrawal rate for early retirement is 2-3%, not the famous 4% rule ✅ $1 million in retirement savings only generates $20,000-30,000 annually ✅ Net worth doesn't create income - foc

S6 Ep 71The Leadership Skills AI Can't Replace with Angie Lyon
ELeadership isn't about being right—it's about being real. Angie Lyon, Chief Soul Officer at Black River Performance Management and host of the Leader U Podcast, went from high-stakes operating rooms to transforming leadership teams. In this raw conversation, she reveals why 87% of leaders struggle with imposter syndrome and what to do about it. What You'll Learn: Transitional Intelligence (TQ) - The critical skill that helps leaders navigate change with intention instead of chaos, and why it's different from emotional intelligence The root cause of leadership struggles - Why most challenges trace back to feeling "not enough" or "not safe," and how to break free from these limiting beliefs Creating micro-cultures of excellence - How one self-aware leader can build a thriving team even inside toxic organizations AI-proof leadership skills - The human capabilities (empathy, communication, self-awareness) that will make you irreplaceable in an AI-driven world The unlearning paradox - Why authentic leadership requires shedding the habits that got you here From proving to improving - How to shift from external validation to internal growth and confidence Key Insights: Angie shares her journey from surgical technologist to leadership expert, revealing what she learned watching leaders in life-or-death situations. "One good leader can create a culture where people thrive," she explains. "But leaders stuck in fear mode create environments where people make more mistakes." She introduces the concept of Transitional Intelligence—your ability to move through change without losing yourself. While Emotional Intelligence helps you feel your way through moments, Transitional Intelligence helps you move through them, especially in the messy middle of transition. The conversation gets real about vulnerability, ego, and the courage to ask: "Do I want to be right, or do I want this relationship?" Perfect for: Mid-to-senior level managers, entrepreneurs, executives, team leads, HR professionals, and anyone committed to becoming a more self-aware, resilient, and human-centric leader. About Angie Lyon: Angie is a certified surgical technologist turned leadership development expert, recognized as Woman of Influence in Entrepreneurship (2021). Her upcoming book "Emerge: Charting Waters to Discover Your Best Self" releases September 2025. Connect: BlackRiverPM.com | https://blackriverpm.com/leadership/angie-lion/ About The Self Aware Leader: Jason Rigby guides entrepreneurs and leaders to master self-awareness by integrating ancient wisdom with modern leadership strategies. Subscribe for weekly conversations on resilient, empathetic, and conscious leadership.

S6 Ep 70Why Willpower is a Lie: The 2,500-Year-Old Technique for Ultimate Self-Discipline with Jay Heinrichs
EWhat if everything you've been taught about self-discipline is backwards? In this transformative episode, we sit down with Jay Heinrichs, New York Times bestselling author of "Thank You for Arguing" and "Aristotle's Guide to Self-Persuasion," to uncover the ancient art that makes willpower obsolete. Jay shares his remarkable journey from debilitating hip pain and depression to running his age up a 2,800-foot mountain in under 58 minutes—not through brute force, but through Aristotle's revolutionary technique of self-persuasion. Discover how to treat your soul as an internal audience you need to convince, not overpower. We explore the psychology behind cognitive dissonance, the power of "kairos" moments when chaos becomes opportunity, and why ancient Greek warrior chants can rewire your brain for success. Key Topics: The "Soul vs Daily Self" concept that changes everything Why cognitive dissonance is your secret weapon for growth The Three C's framework: Caring, Craft, and Cause How to set "impossible" goals that transform your identity Ancient rhythmic techniques that bypass mental resistance The "vacation test" for discovering your authentic purpose This isn't another productivity hack—it's practical philosophy backed by 2,500 years of human wisdom and modern neuroscience. Perfect for leaders, entrepreneurs, and anyone tired of fighting themselves instead of working with themselves. Jay Heinrichs has worked with clients from NASA to Southwest Airlines and is a master of classical rhetoric. His latest book, "Aristotle's Guide to Self-Persuasion," reveals how ancient wisdom can solve modern problems. Resources mentioned: "Aristotle's Guide to Self-Persuasion" by Jay Heinrichs, available wherever books are sold. Find Jay's newsletter "Aristotle's Guide to Soul Bending" on Substack. This episode is part of The Self Aware Leadership Podcast, where we explore the intersection of ancient wisdom and modern leadership challenges.

S6 Ep 69The Greatest Human Illusion That's Keeping You Stuck
EThe Illusion of Success: Why We Feel Unfulfilled Even When We Have It All What if your greatest achievement was a trap? What if the success you've worked your entire life to achieve left you feeling more miserable than when you started? This isn't a hypothetical question. It's the shocking reality for countless high-achievers, entrepreneurs, and leaders. It's the central theme of a powerful conversation I had with Keala Kanae, who went from $20,000 in debt and a life of numbing out to building a multi-million-dollar empire. But as he revealed, the real breakthrough wasn't about the money; it was about "unlearning the lies he'd been telling himself". This is a new perspective that will shatter everything you think you know about success, discipline, and leadership. Procrastination is Not a Flaw, It's Feedback We've all been told that procrastination, self-sabotage, and imposter syndrome are signs of a lack of discipline or a character flaw. But Keala offers a radically different view: these are not problems to overcome, but symptoms that serve as feedback. He explains that every human being has a set of unconscious values that governs their life. When our conscious goals are in conflict with these unconscious values, we experience these symptoms. The 11-year-old boy who plays video games until 2 a.m. is not undisciplined; he is highly disciplined in something he values. The mind's purpose is to help us fulfill what we perceive to be most valuable. Therefore, our procrastination isn't a sign that we're broken—it's a signal telling us when we're venturing away from what we truly value. The True Meaning of Your Bank Account and Calendar To understand our own values, we have to stop listening to the "noisy society" that tells us who we are supposed to be. Keala echoes the wisdom of business guru Peter Drucker, who said, "Tell me what you value, and I might believe you, but show me your bank account and your calendar, and I'll show you what you value". If you're a leader who says you value your family, but your calendar is packed with work and your energy is spent on business podcasts while your kids and spouse are at the bottom of your priority list, your life is perfectly demonstrating what you actually value. When we are pursuing things we truly value, we have inspiration—an internal, self-sustaining drive. When we're pursuing something low on our value list, we need motivation—an external force that is never self-sustaining. The Trap of the "Greatest Human Illusion" Keala believes the greatest human illusion is thinking we can have one side of life without the other. We are taught to label things as "good" or "bad". When we label something as "good," we're conscious of the benefits but unconscious of the drawbacks. When we label something as "bad," we're conscious of the drawbacks but unconscious of the benefits. The reality is that equanimity, or balance, is the language of the universe. Keala shares a powerful example: the Black Plague of the 14th century killed tens of millions, but a mutation that stemmed from its survivors made millions of people immune to the AIDS virus centuries later. Was the plague good or bad? "It was both," he says, because both sides exist. From Forgiveness to Gratitude This understanding is the key to true healing and fulfillment. We often hold onto resentment. The next step is forgiveness, which is better than resentment, but still comes from the perspective that "I'm right, you're wrong". The place beyond forgiveness is gratitude. It is the profound realization that "I see how this benefited me". When Keala went back and re-examined the traumatic memories of his childhood, he realized that the very arguments about money that caused him pain were what honed his communication skills and helped him become a great marketer. When you realize your greatest challenge was also your greatest gift, "what the fuck can stop you then?". Your Secret Weapon: Know Thyself, Lead Thyself This entire journey is about becoming an "authentic leader". Keala defines this as someone who "knows their calling and has the courage to answer the call". This requires shedding the personas and false beliefs we've inherited from a noisy world. Want to start this journey of profound self-discovery? Keala has a free self-assessment that will help you identify your actual, unconscious values. He calls it The Power Code. Take the free self-assessment here: thepowercode.com.

S6 Ep 68How to Lead Through Economic Chaos: CFO's 5-Star Strategy for Business Resilience
APPLE PODCASTS EPISODE DESCRIPTION: Episode Title: How to Lead Through Economic Chaos: CFO's 5-Star Strategy for Business Resilience Episode Description: Discover the proven framework that helped one CFO double revenue at five companies while others struggle with economic uncertainty. In this episode of The Self Aware Leader, host Jason Rigby interviews Karl Maier, seasoned CFO, business advisor, and author of "Surfing Economic Chaos: How American Business Can Prosper Despite Globalization's Collapse." What You'll Learn: The revolutionary 5-Star Model for evaluating business resilience and market positioning Why demographic shifts are creating unprecedented leadership challenges and hidden opportunities How to identify and eliminate unprofitable customers that drain resources and morale The strategic planning framework that transforms crisis into competitive advantage Why traditional globalization assumptions no longer apply to modern business strategy How to implement weekly management systems that drive consistent growth and accountability The critical mindset shift from reactive "chess piece" to proactive "chess player" leadership How to challenge dangerous assumptions that keep businesses stuck in mediocrity Why return on capital analysis is now essential for business survival and growth When and how to bring fractional leadership expertise into your organization Key Insights: Karl reveals why the average age of skilled workers is 58 years old and what this demographic shift means for wages, hiring, and business strategy over the next decade. He shares the shocking story of a chemical company president who discovered his entire understanding of which division was profitable was completely wrong—a $2 million blind spot that transformed the business once corrected. Perfect For: CEOs and business owners navigating economic uncertainty Entrepreneurs seeking strategic frameworks for sustainable growth Leaders struggling with cash flow, payroll, and profitability challenges Executives wanting to transform reactive management into proactive leadership Anyone interested in applying ancient wisdom principles to modern business strategy About Karl Maier: Karl Maier has over 25 years of experience starting, managing, and advising lower middle-market companies. He facilitates CEO peer advisory roundtable groups and speaks to companies about seizing opportunities in economic chaos. Karl holds a B.A. in Economics and MBA from Rice University and is the founder of Abundant. About The Self Aware Leader: Hosted by Jason Rigby, The Self Aware Leader combines ancient wisdom with modern leadership challenges to help entrepreneurs and executives develop authentic, resilient leadership skills. Each episode provides practical frameworks for conscious leadership, emotional intelligence development, and strategic business transformation. Connect: Karl Maier: LinkedIn @karlkmaier | www.abunden.com Jason Rigby: All platforms @TJasonRigby | www.selfawarepodcast.com Join our Circle community for deeper leadership discussions Tags: leadership development, business strategy, economic leadership, conscious leadership, strategic planning, business transformation, executive coaching, financial leadership, crisis management, resilient leadership, self awareness, organizational culture, team building, authentic leadership, mindfulness leadership, CEO advice, entrepreneurship, business growth, management systems, capital allocation

S6 Ep 67Why Every Leader Needs a Book (Not Another Marketing Funnel)
Leaders spend $5-10K monthly on ads that disappear overnight. But what if there was a single asset that could instantly elevate your authority, attract ideal clients, and open doors to unparalleled speaking opportunities for YEARS to come? In this episode, Jason sits down with Everett O'Keefe, "The Book Whisper," who's behind over 200 bestselling launches. They dive deep into why authorship isn't just about writing—it's about igniting your legacy and multiplying your impact. 🎯 Key Takeaways: Why bestselling authors are rarer than doctors and lawyers The FAQ + SAQ method: Turn your expertise into chapters in days (not years) How one client increased speaking fees by 600% post-launch Print-on-demand secrets: Get books for $3.25 vs paying $10K+ for inventory The "editorial board" process that replaces expensive book coaches Why owning your ISBN = owning your future revenue 💡 Powerful Insights: "Time for your business card to get a spine" "You want to be the one who wrote the book, not the one who read the book" "There's nothing like a book to move a brand or an idea" What You'll Learn: ✅ Traditional vs Hybrid vs DIY publishing (pros/cons of each) ✅ How to turn 20 FAQs into a bestselling business book ✅ The "unread book" power (why it works even sitting on a shelf) ✅ Speaking fee strategies using your book as leverage ✅ The biggest post-launch mistake that kills momentum About the Guest: Everett O'Keefe has helped launch over 200 bestsellers and specializes in hybrid publishing that gives authors complete ownership while handling the complex logistics. He's the founder of Ignite Press and believes every leader has a book inside them waiting to transform their business. Resources Mentioned: Everett's book: "The Power of the Published" https://www.amazon.com/Power-Published-Rapidly-Authoring-Business/dp/1950710033 Free consultation: ignitepress.us Free PDF download: mypodcastperk.com Why This Matters for Self-Aware Leaders: Your expertise deserves a spine. In an AI-driven world, your unique human story, wisdom, and insights become MORE valuable, not less. A book isn't just marketing—it's your legacy in print. This episode could be the catalyst that transforms your expertise into lasting authority. Your move, leader. Subscribe to Self Aware Leadership for more no-BS insights that combine ancient wisdom with modern strategy to help you lead from clarity, not chaos.

S6 Ep 66The Successful CEO Who Secretly Hoped His Plane Would Crash | Oli Johnson on Preventing Leadership Burnout
E🚨 WARNING: This conversation could fundamentally change how you think about success and leadership. Oli Johnson had everything most executives dream of: a multi-million dollar tech business, a beautiful home in Ibiza, a young family, and the respect of his peers. From every external measure, he was winning at life. So why was he sitting on a plane hoping it would crash? This raw, unfiltered conversation exposes the hidden epidemic destroying high-performing leaders worldwide and reveals the revolutionary prevention system that's changing everything. In this episode, you'll discover: 🎯 The Shocking Reality of Leadership Burnout Why 87% of executives report feeling like imposters The $1 trillion annual cost to the global economy How external success can become your internal prison Why "fake it till you make it" is literally killing leaders 💡 The Culture Infection Nobody Talks About How unconscious leader behavior spreads through organizations Why your late-night emails are poisoning your team The co-founder dynamics that destroy promising startups How to build anti-burnout cultures that actually thrive 🚀 The Prevention Revolution AI + biomarker technology that predicts burnout weeks in advance Why prevention beats recovery 100% of the time Heart rate variability as an early warning system Personalized supplementation based on genetic markers 🧠 Strategic Sustainability vs. Hustle Culture The marathon mindset that creates lasting success How to work strategically instead of just harder Building systems that prevent breakdown before it happens The technology breakthrough changing executive wellness Most Powerful Moments: "Everything looked like it should be perfect. The reality of living that was very different indeed." "Culture is not about writing values on a board and walking away. It's about how you're showing up." "Prevention is 100% better than trying to restore your health." "If you're behaving like that as a leader, you're defining the culture of your business." Guest Bio: Oli Johnson is a serial entrepreneur, former investment banker, and founder of PrescribedLife.AI, a revolutionary platform using artificial intelligence and biomarker data to prevent executive burnout. Background: Former investment banker at major institutions including Bank of England Built and scaled multiple successful tech ventures Experienced severe burnout despite external success Now pioneering preventative wellness technology for high performers Relocated from London's corporate towers to Ibiza (and learned location doesn't solve internal patterns) Current Focus: Oli is revolutionizing executive wellness through PrescribedLife.AI, which combines cutting-edge AI technology with biomarker analysis to predict and prevent burnout before it destroys careers and companies. Key Topics Covered: 🏢 The Corporate to Startup Transition Investment banking pressure cooker culture Why startup founders face even more intense stress The myth of entrepreneurial freedom ⚠️ Burnout Warning Signs Leaders Miss The dangerous "I'm fine" mentality How external success masks internal struggle Why high performers are 3x more likely to burn out 🌴 The Location Independence Myth Moving to Ibiza: paradise that became prison Why changing environment doesn't change patterns The loneliness of remote leadership 💰 The Economics of Burnout $1 trillion global economic impact How leader burnout cascades through organizations The ROI of prevention vs. recovery 🤖 Technology as Self-Awareness Tool AI-powered early warning systems Biomarker tracking for executives Heart rate variability as stress indicator Genetic testing for personalized wellness 👥 Culture Creation Through Leader Behavior How your stress becomes your team's stress The 24/7 availability trap Building psychologically safe environments Co-founder relationship dynamics 🔬 The Science of Prevention Why willpower fails and systems succeed Biomarker data interpretation Personalized supplementation protocols Executive coaching enhanced by technology Timestamps: 0:00 - Introduction: The hidden burnout epidemic 3:45 - Oli's background: From London banking to Ibiza 7:20 - The external success vs. internal reality paradox 12:15 - The plane ride moment that changed everything 18:30 - Why location changes don't fix internal patterns 23:45 - The culture infection: How leader behavior spreads 28:10 - Co-founder dynamics and startup relationship challenges 34:20 - The $1 trillion cost of leadership burnout 38:50 - Technology solutions: AI + biomarkers for prevention 43:15 - Building anti-burnout organizational cultures 47:30 - The future of executive wellness Resources Mentioned: 🔗 Guest Resources: PrescribedLife.AI - Executive wellness platform: https://prescribelife.ai/ Oli Johnson LinkedIn - Connect with the guest: https://www.linkedin.com/in/oli-johnson-s-johnson/

S6 Ep 65From $200K to $50M: Warren Buffett's Money-While-You-Sleep Secret with Bronson Hill
"Unless you learn how to make money while you sleep, you'll work until you die." - Warren Buffett In this transformative episode, Bronson Hill reveals how he went from a $200K medical sales professional to raising over $50 million in real estate capital - and the mindset shifts that made it all possible. 🎯 WHAT YOU'LL DISCOVER: - Why 90% of "passive income" strategies actually create more work - The difference between financial freedom and TIME freedom - How to reduce your taxes by 80-90% through strategic investments - The "wealth worthiness" breakthrough that unlocks abundance - Ancient wisdom principles for modern wealth building - How to structure your week for maximum freedom (145 days off!) KEY INSIGHTS: - The real test of passive investing (10X scalability without becoming a job) - Why rental properties aren't actually passive income - Tax strategies for high earners that most CPAs don't know - The psychology behind wealth building (80% mindset, 20% strategy) - How to develop "whisperings" that rewire your money beliefs Bronson shares his exact frameworks for building truly passive income streams and developing the psychology of wealth that separates millionaires from everyone else. GUEST: Bronson Hill - Managing Member of Bronson Equity, Author of "Fire Yourself," $45M+ in Real Estate Capital Get Bronson's free "Mailbox Money Blueprint" - text CASHFLOW to 33777 Connect with Bronson: - Website: bronsonequity.com - Instagram: @bronsondavidhill - LinkedIn: Bronson Hill - YouTube: @bronsonequity --- The Self Aware Leader Podcast guides modern entrepreneurs and leaders to deeper self-awareness and impactful action through ancient wisdom for contemporary challenges. Host Jason Rigby explores the intersection of consciousness, leadership, and practical success - helping you build wealth while building character. Subscribe for weekly episodes on leadership development, passive income strategies, and building thriving communities. KEYWORDS: passive income, real estate investing, financial freedom, wealth building, leadership development, tax strategies, mindset, entrepreneurship, self awareness, ancient wisdom

S6 Ep 64The Million-Dollar Blueprint: How David Price Built a 7-Figure Agency in 1 Year
EWhat's the real difference between working 80 hours a week and building a 7-figure business? According to David Price, who went from industry newcomer to insurance millionaire in just 36 months, it comes down to one critical mindset shift. In this episode, Jason Rigby sits down with David for a masterclass in resilient leadership and the power of simplicity. David shares the brutally honest story of nearly giving up and the pivotal decision that transformed his business from a grueling grind into a scalable success story. This is a universal lesson for any leader who feels they are on the verge of burnout and is ready to turn intention into income. What You'll Learn in This Episode: The critical mindset shift from "going through the motions" to "intentional action" that separates busy work from high-impact results. How to resist complexity by mastering one simple, scalable product or service to build a strong foundation for your business. The non-negotiable leadership principle of brutal honesty and how it builds the unwavering trust required to lead a high-performing team. Why the most successful leaders are willing to do anything they ask of their team, leading by example from the front lines. The foundational importance of a consistent lead generation system as the engine for any successful business. Timestamped Highlights: [01:48] The Decision to Persevere: The turning point six months in when David chose to fully commit. [04:35] Intentional Action vs. Going Through the Motions: Realizing long hours don't equal results without being a "student" of your craft. [06:32] From Salesperson to System Builder: The transition from being a "lone wolf" to a true business owner. [13:15] Resisting Complexity: How to maintain simplicity by mastering one thing and doing more of it. [15:30] The Power of Brutal Honesty: Why trust is the ultimate currency in leadership. [26:20] The Foundation of Success: Learning the critical importance of lead generation. Connect with David Price: Website: tpglife.com Instagram: @davidpriceofficial Facebook: DavidPriceOfficial Subscribe to The Self Aware Leader and leave a review if you found this episode valuable. For deeper growth and to connect with other conscious leaders, join Jason's Inner Circle.

S6 Ep 63The Phoenix Leader: Turn Your Pain into Power & Inspire Unstoppable Teams
EIn this powerful episode of The Self-Aware Leader, Jason Rigby welcomes Ingrid Hu Dahl, author of "Sun Shining on the Morning Snow" and a renowned leadership coach. Ingrid bravely shares her raw story of navigating crushing racism and an identity crisis as a mixed-race "Hapa" child, growing up between white New Jersey suburbs and Taipei. This conversation delves into how her unique upbringing shaped her understanding of belonging and resilience, offering profound insights for self-aware leadership. Ingrid illuminates the critical need for leaders to cultivate self-awareness and curiosity, especially when addressing issues of diversity, inclusion, and unconscious bias in the workplace. She discusses how her parents' interracial love story defied societal norms, influencing her own boldness and commitment to authenticity. The episode provides practical frameworks for leaders to unlearn ingrained behaviors, foster truly inclusive environments, and lead with empathy and heart rather than fear or ego. Listeners will discover how embracing one's full story, vulnerabilities and all, is not only a path to personal healing but also a powerful foundation for building trust and inspiring innovation within teams. Ingrid's "Phoenix" metaphor for transformation and her grandmother's fierce, heart-driven leadership serve as guiding lights, encouraging every leader to live boldly, connect authentically, and create spaces where everyone feels they belong. Detailed Episode Overview Have you ever felt like an outsider, even in your own community? In this compelling episode, "The Self-Aware Leader" dives deep into the heart of identity and resilient leadership with special guest Ingrid Hu Dahl. Ingrid, a trailblazing leadership coach and author, shares her journey as a mixed-race individual, revealing how contrasting cultural experiences—from navigating predominantly white New Jersey suburbs to embracing her Taiwanese heritage—profoundly shaped her self-aware leadership philosophy. This conversation unpacks the subtle, often unaddressed, forms of racism and bias that leaders must confront head-on to foster truly inclusive environments. Ingrid offers a practical framework for developing emotional intelligence for leaders, emphasizing the importance of self-reflection and challenging assumptions. Drawing from her own experiences, she provides actionable strategies for communicating across diverse styles, ensuring every team member feels heard and valued. Discover how to interrupt unconscious biases and slow down decision-making to cultivate a growth mindset. Jason and Ingrid also explore the power of vulnerability in leadership, highlighting how acknowledging imperfections and asking for help can transform team dynamics and accelerate business success. This episode is a must-listen for any leader seeking to enhance their empathetic leadership skills and build a culture of belonging. Key Learning Outcomes Discover how to lead with curiosity and empathy to build truly inclusive teams and challenge unconscious biases that hinder diversity. Learn the importance of self-awareness for leaders to understand how their own experiences and communication styles impact team dynamics. Master practical frameworks for breaking out of leadership "ruts" by actively listening and asking exploratory questions. Apply ancient wisdom principles to modern leadership challenges by cultivating "boldness with heart" and embracing vulnerability for stronger connections. Understand how to create environments where everyone feels they belong, regardless of background, by checking biases and fostering psychological safety. Resources Mentioned: Ingrid Hu Dahl's Official Website: Learn more about Ingrid's work and leadership coaching. https://www.ingridhudahl.com/ Sun Shining on the Morning Snow: Purchase Ingrid Hu Dahl's powerful memoir. https://www.sunshiningonmorningsnow.com/buy Ingrid Hu Dahl on Instagram: Connect with Ingrid on social media. https://www.instagram.com/ingridhudahl/?hl=en Episode Duration: 54:02 Publish Date: June 29, 2025 Host Information: Jason Rigby, The Self-Aware Leader Topic Categories: Self-Awareness Foundation, Resilient Leadership, Ancient Wisdom, Empathetic Leadership, Diversity & Inclusion, Emotional Intelligence Tags: Ingrid Hu Dahl, self-aware leadership, emotional intelligence, resilience, mixed-race identity, Hapa, leadership coaching, diversity, inclusion, unconscious bias, authentic leadership, ancient wisdom, empathetic leadership, crisis management, personal transformation, memoir, Sun Shining on the Morning Snow, Jason Rigby, conscious leadership, human-centered leadership, unlearning, vulnerability, belonging, Phoenix, family heritage. Transcript Availability: Full transcript available on the podcast website. Related Content Connections: Links to related episodes and Jason Rigby's community for deeper engagement.